The Climate Reality Project

Digital fundraising strategy built thriving digital program

What We Did

Analytics & Insights, Digital Marketing

Tools & Tech

Classy, Facebook Ads, Google Ads, Salsa

Climate Reality Donate ad

The Challenge

Climate Reality approached Allegiance to support their efforts to improve fundraising performance, with a focus on cultivating new donors from their existing email list. Climate Reality’s mission is to catalyze a global solution to the climate crisis by making urgent action a necessity across every level of society by turning awareness into action.

The Solution

Focusing on the increased risk to the environment and climate movement since the presidential election, Allegiance developed a digital fundraising strategy that included email, search, paid social media campaigns, retargeting, and website optimization.

End of Year Fundraising

303%

increase in YOY gifts

59%

year end revenue was from first time donors

20%

overall gifts were from repeat donors

Fundraising success during year-end

Beaconfire RED helped Climate Reality increase overall year-over-year revenue by 293% and gifts by 303%. First time donors accounted for 59% of total year-end revenue and the multichannel approach helped engage prospects and keep Climate Reality top of mind. Additionally, including campaign donors in the end-of-year messaging stream resulted in repeat gifts that accounted for 20% of overall gifts and 18% of total revenue.

End of Year Email and Facebook Ad

Awards:

DMAW MAXI Winner

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