The Challenge

Climate Reality approached Allegiance Group + Pursuant to support their efforts to improve fundraising performance, focusing on cultivating new donors from their existing email list. Climate Reality’s mission is to catalyze a global solution to the climate crisis by making urgent action necessary across every level of society by turning awareness into action.

The Solution

Focusing on the increased risk to the environment and climate movement since the presidential election, Allegiance Group + Pursuant developed a digital fundraising strategy that included email, search, paid social media campaigns, retargeting, and website optimization.

Fundraising success during year-end

Allegiance Group + Pursuant helped Climate Reality increase overall year-over-year revenue by 293% and gifts by 303%. First-time donors accounted for 59% of total year-end revenue, and the multi-channel approach helped engage prospects and keep Climate Reality top of mind. Additionally, including campaign donors in the end-of-year messaging stream resulted in repeat gifts that accounted for 20% of overall gifts and 18% of total revenue.