78% Gross revenue increase
Austin PBS Matching Gift Test
Public Media, Direct Mail, Strategy & Planning
Allegiance Group + Pursuant worked with Austin PBS to design and test a direct mail package to promote and maximize a generous matching gift from a couple of longtime supporters.
23% Over the gross revenue goal during pandemic
Iowa Public Radio
Public Media, Direct Mail, Strategy & Planning
IPR's Challenge Match package increased the number of gifts from lapsed donors by 65% compared to the prior year.
51% Increase response rate
KCTS
Public Media, Analytics & Insights, Direct Mail
KCTS 9, a public television station in Seattle, WA, was seeing declining acquisition mail response rates. Allegiance Group + Pursuant set out to find out why and reverse the trend.