National Audubon Society

Raising Awareness and Engagement to Protect Birds

What We Did

Digital Marketing, UX & Visual Design

Tools & Tech

Luminate

The Challenge

To promote its Birds and Climate Change Report, the National Audubon Society asked Allegiance Group to develop digital engagement strategies to encourage its members, bird enthusiasts and public audiences to read the report and take simple actions—in the form of pledges or donations. 

The Solution

Our goal was to create interactive experiences that would motivate audiences to take an active role in protecting birds and their habitats.

We designed and constructed a cutting-edge donation page (pictured below). Developed in Blackbaud’s Luminate Online, we used custom JavaScript and CSS to build a responsive, contemporary look and feel. 

Shareable Graphics Increased Reach

We also created a “sticky” pledge call to action. The pledge follows visitors on the page as they explore and appears on every page of the microsite. Visually-appealing, shareable social media banners were built for use on Twitter, Facebook, and Instagram. 

Infographics were designed—complete with customized regional graphics—to be shared with both national and local chapter audiences. In fact, the Talk Turkey infographic won a 2015 W3 award.

In addition, Audubon also asked us to create climate-focused website eCards, where visitors can send emails to start a conversation about climate change. We designed the forms, e-mails and customized the Luminate eCard module to make it responsive and improve usability.

Our efforts helped raise awareness, drive leads and raise funds in support of the climate issue.

Infographics

Donation Form

Social Share Graphics

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