# AGP: Allegiance Group \+ Pursuant > Helping nonprofits turn missions into movements\. AGP brings fundraising, marketing, and technology together for nonprofits, healthcare, public media, and associations\. Generated by Yoast SEO v27.5, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Smarter Donor Strategy Starts with GivingDNA](https://teamallegiance.com/what-we-do/givingdna/): All\-in\-one fundraising analytics, data visualization, and wealth screening tool\. Gain insights\. Understand your donors\. Get results\. Repeat\. - [Homepage](https://teamallegiance.com/) - [Direct Mail](https://teamallegiance.com/what-we-do/direct-mail/): We build direct mail fundraising programs that grow with you\. Boost donor acquisition, renewals, stewardship, and upgrades for your mission\-driven organization\. - [Food Banks](https://teamallegiance.com/who-we-serve/food-bank/) - [Advertising \& Media](https://teamallegiance.com/what-we-do/advertising-media/) ## Posts - [Leading Through Division: Why Both/And Thinking Matters More Than Ever](https://teamallegiance.com/resources/leading-through-division-why-both-and-thinking-matters-more-than-ever/): Nonprofit leaders face growing division\. Explore how both/and thinking helps navigate tension, align values, and lead effectively in polarized times\. - [Sustainer Giving for Food Insecurity Organizations: From Afterthought to Essential Strategy](https://teamallegiance.com/resources/sustainer-giving-for-food-insecurity-organizations/) - [Sustainer Giving for Healthcare Organizations and Nonprofit Hospitals: From Afterthought to Essential Strategy](https://teamallegiance.com/resources/sustainer-giving-for-healthcare-organizations-and-nonprofit-hospitals/): A strong sustainer program provides the financial stability and donor loyalty your healthcare organization needs to support patients, expand programs, and fuel innovation\. Our latest guide unpacks the donor behaviors driving this shift and offers a roadmap to build a monthly giving program that thrives\. - [A Guide to Succeeding With Nonprofit Direct Mail Fundraising](https://teamallegiance.com/resources/direct-mail-fundraising-guide/): Learn how to use direct mail fundraising to inspire support for your cause\. Explore direct mail basics and tips for seeing positive results from this channel\. - [Escape the Attribution Trap](https://teamallegiance.com/resources/escape-the-attribution-trap/): Struggling to prove campaign impact? Learn how to avoid the attribution trap, connect donor data, and measure omnichannel fundraising performance more accurately\. ## Testimonial - [Elizabeth Sorrell \- Audubon](https://teamallegiance.com/testimonial/elizabeth-sorrell-audubon/) - [Food Bank of Central \& Eastern North Carolina \- Kendra Paiz 2026](https://teamallegiance.com/testimonial/food-bank-of-central-eastern-north-carolina-kendra-paiz/) - [American Physical Therapy Association \- Suzanne Kitts](https://teamallegiance.com/testimonial/american-physical-therapy-association-suzanne-kitts/) - [Blue Ridge PBS \- Suzanna Cory](https://teamallegiance.com/testimonial/blue-ridge-pbs-suzanna-cory/) - [City of Hope \- Jennifer Lomax \(paid media\)](https://teamallegiance.com/testimonial/city-of-hope-jennifer-lomax-2/) ## Event - [Mid‑Level Isn’t a Stepping Stone: Here’s How NAMI Turned It into a Growth Engine](https://teamallegiance.com/resources/mid-level-isnt-a-stepping-stone-heres-how-nami-turned-it-into-a-growth-engine/) - [AI for Marketing \& Fundraising Teams: Three Simple Ways to Boost Focus, Efficiency, and Ideas](https://teamallegiance.com/resources/ai-for-marketing-and-fundraising-teams/) - [Match Point: Serving Up Omni\-Channel Wins on Giving Tuesday](https://teamallegiance.com/resources/match-point-serving-up-omni-channel-wins-on-giving-tuesday/) - [It’s Not Either/Or: How Paid Media \+ Direct Mail Work Better Together](https://teamallegiance.com/resources/how-paid-media-direct-mail-work-better-together/) - [How Nonprofits Can Tell Powerful Stories Using Data Visualization](https://teamallegiance.com/resources/how-nonprofits-can-tell-powerful-stories-using-data-visualization/): Learn how to transform your nonprofit's data into compelling visual stories that inspire action and drive impact, featuring insights from industry experts\. ## Podcast - [Navigating Polarization in Nonprofits](https://teamallegiance.com/resources/navigating-polarization-in-nonprofits/): Nonprofit CEO Trent Ricker and leadership expert Tim Arnold explore how leaders can navigate polarization, unify stakeholders, and apply a both/and mindset to donor messaging and mission\-driven growth\. - [Beyond the Prompt: Moving Nonprofits from AI Curiosity to Action](https://teamallegiance.com/resources/beyond-the-prompt-moving-nonprofits-from-ai-curiosity-to-action/): Learn how nonprofits can move from AI curiosity to action with practical, mission\-driven strategies for fundraising, donor stewardship, grant writing, training, governance, SEO, and website content\. - [Public Media’s New Reality: How Stations Can Thrive Amid Funding Losses](https://teamallegiance.com/resources/public-medias-new-reality-how-stations-can-thrive-amid-funding-losses/): In this episode, we talk with Debbie Merlino to unpack the unprecedented funding challenges facing public media\. With federal and state cuts reshaping station budgets, leaders are asking: what’s next? - [The Rise of Donor\-Advised Funds: How Nonprofits Can Benefit from this Fast\-Growing Giving Vehicle](https://teamallegiance.com/resources/the-rise-of-donor-advised-funds-how-nonprofits-can-benefit-from-this-fast-growing-giving-vehicle/): Are donor\-advised funds part of your fundraising strategy? In this Go Beyond Fundraising Podcast episode, we're digging into DAFs with Vanguard Charitable's Vicky Kelberer\. - [Matching Gifts, Maximized: Uncovering Year\-Round Potential to Drive Donations](https://teamallegiance.com/resources/matching-gifts-maximized-uncovering-year-round-potential-to-drive-donations/): We talk with Amelia Baumann from Double the Donation about the benefits of promoting matching gifts throughout the year\. The potential is massive: 84% of donors are more likely to give if they know a match is offered, and 70% more donors respond to fundraising appeals that mention matching\. ## Case Study - [Pairing Food Banks and Restaurants: A Recipe for Success](https://teamallegiance.com/results/pairing-food-banks-and-restaurants-a-recipe-for-success/): See how food banks partnered with local restaurants to engage new audiences and improve digital donor acquisition, achieving strong ROI and lower cost per acquisition with recipe\-driven paid social campaigns\. - [Philabundance Drives Sustainer Growth During a Critical Funding Gap](https://teamallegiance.com/results/philabundance-drives-sustainer-growth-during-a-critical-funding-gap/): A targeted “Full Plate Society” campaign that tripled monthly donor acquisition year over year\. - [A Public Media Television Station Rebuilds Its Donor Pipeline with GivingDNA](https://teamallegiance.com/results/public-media-television-station-uncover-donor-potential-givingdna/): Learn how a public media television station used GivingDNA to uncover hidden donor potential, add new prospects, and rebuild a sustainable donor pipeline\. - [Reimagining APTA’s Find a PT Search Experience ](https://teamallegiance.com/results/reimagining-aptas-find-a-pt-search-experience/): AGP partnered with the American Physical Therapy Association to redesign the Find a PT tool creating a consumer\-friendly, map\-based search experience powered by a streamlined data structure and real\-time integrations\. - [Parents as Teachers: Designing a Secure, Scalable Digital Platform for Complex Content Delivery ](https://teamallegiance.com/results/parents-as-teachers-designing-a-secure-scalable-digital-platform-for-complex-content-delivery/): AGP designed a secure, scalable nonprofit web platform with SSO, role‑based permissions, multi‑curriculum architecture, and personalized user experiences\. ## Categories - [Uncategorized](https://teamallegiance.com/category/uncategorized/) ## Optional - [Sitemap index](https://teamallegiance.com/sitemap_index.xml)