Direct Mail, Strategy & Planning

Looking to raise more money without adding staff or hours to your day? Learn how to automate some of your key fundraising campaigns. Automation is where strategy and technology meet to help you get the right message to the right person at the right time.

This session will show you how to set up several types of automated campaigns for your renewal, appeal, sustainer, and acquisition campaigns. We will show you how to make them multi-channel when appropriate. We will also share case studies from The National Audubon Society and Equality Federation about how automation has helped them increase their revenue without increasing their workload.

What You’ll Learn:

  • Use automation to make your campaigns easier and raise more money
  • How to set up six automated renewal, appeal, sustainer, and acquisition campaigns
  • Review two case studies on how automation is helping nonprofits raise more money