Public Media, Analytics & Insights, Strategy & Planning

How are public media stations performing against key metrics, and how is your station stacking up? In this benchmarking session we use Allegiance’s Strategic Growth Analysis as a foundation to gain an understanding of what’s happening in public media fundraising. We discuss the difference between information vs. insight and how you can develop an action plan for your station. Lastly, we look at the effects of COVID-19 on public media fundraising and how you can forecast future revenues.

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