Nonprofits, Strategy & Planning

Everything you need to know about giving by generation

In this 60-minute webinar in partnership with Bonterra, Kacey Crawford and Dawn Galasso of Allegiance Group + Pursuant + GivingDNA and Lucas Metropulos, a nonprofit coach and consultant with Bonterra, explored the importance of understanding the giving habits of donors across generations — especially Gen Z. You’ll discover practical strategies and tools to ensure your organization can successfully engage with donors of any age.

Here’s a sneak peek at what we covered:

  • Generational giving myth-busting
  • Facts and figures about giving by generation
  • How do younger donors/Gen Z prefer to give (P2P giving like Venmo, GoFundMe, tipping, social influencers, etc.)
  • Why this is especially important as we look at year-end communications
  • Don’t get scared by younger donors and new technology. Join us in this informative webinar to gain practical strategies and tools to enhance your nonprofit’s outreach and impact by engaging audiences across any generation. Don’t miss this opportunity to treat yourself to valuable insights just in time for year-end giving!