About Us

About AGP

Fueling Your Nonprofit’s Mission with Innovative Solutions

We don’t just create campaigns. We cultivate momentum.

We’re a strategic partner to mission-driven teams who want more than short-term wins. Our work blends insight and creativity to strengthen what matters most: deeper connection, lasting loyalty, and the resources to power your mission.​ 

We’ve walked in your shoes. We understand the complexity nonprofits face – because we’ve lived it. That experience grounds our approach in authenticity, humility, and deep respect for your work.​ 

 From donor journeys to brand storytelling, direct mail to digital engagement, and data to design – we bring both intelligence and heart to help you grow what matters.​ 

 Whether you’re looking to inspire action, modernize your strategy, or simply cut through the noise—we meet you where you are and build from there.​ 

Why Allegiance Group + Pursuant

Mission-Driven Excellence. ​

Our standard is impact. We care deeply about the work and the people who do it.​

Partnership First.

We co-create with our clients—not for them. We’re guides, not gurus.​

Innovation with Purpose.

We design with the supporter in mind—always. Insight, behavior, and belonging drive our ideas.​

Bold Empathy.

We lead with heart, but we’re not afraid to challenge what’s not working.​

Trust & Transparency.

We say what we mean, share what we see, and earn the confidence of every partner.​

Discover how a collaborative partnership with Allegiance Group + Pursuant benefits your organization.

Accreditations, Certifications & More

Certified Partners

  • Sitefinity Silver Partner
  • Ibexa Silver Partner
  • Sitecore Silver Partner
  • Kentico Solution Bronze
  • Microsoft Gold Partner
  • Bing Partner
  • Engaging Networks Partner
  • Facebook Partner
  • Google Partner
  • Google Ad Grants Certified Professionals

Industry Partners

  • ASAE
  • Association of Fundraising Professionals
  • DMAW
  • DMAW Educational Foundation
  • Direct Marketing Fundraising Association
  • Drupal Supporting Partner
  • Nonprofit Resource Alliance
  • NTEN

Executive Team

Trent Ricker Chief Executive Officer
Steve Collins Chief Financial Officer
Garry Arasmith Chief Operating Officer
Joanna West EVP, Marketing
Cara Ferraro EVP, Agency
Alyssa Boger EVP, Client Experience

Leadership

Debbie Merlino EVP, Client Relationships, Agency
Bret Siarkowski SVP, Technology
Dom Spinosa SVP, Chief Creative Officer
Matthew Mielcarek SVP, Analytics & Insights Strategy
Ashleigh Lambert VP, Account Management, Agency
Dave Stanton VP, Product
Kathi Bahr VP, Creative Services
Kristin Priest VP, Client Strategy
Laura Hinrichsen SVP, Integrated Media Solutions
Liz Lowe
Liz Lowe VP, Client Relationships, Agency
Ryan Carpenter VP, Client Success
Whitney Norman VP, Client Solutions
Lindsey Burkhart VP, Human Resources
Joe McLaughlin VP, Analytics & Optimization
Amy Warren AVP, Print Solutions
Jessica Woodard AVP, Client Strategy
Kim Richardson AVP, Client Strategy
Tim Thornburg VP of Data Solutions & Campaign Deployment

Team

Join the Allegiance Group + Pursuant team and do good every day.

Awards

2025

  • MAXI Award from Direct Marketing Association of Washington for Direct Mail Campaign
  • Silver Effie Award for Nonprofit Sustained Success

2024

  • MAXI Award from Direct Marketing Association of Washington for Nonprofit Renewal Digital Channel
  • Webby Websites and Mobile Sites Activism Nominee
  • Bronze Anthem Award Humanitarian Action & Services Best Use of Data Awareness & Media Categories
  • Silver w3 Award General Websites-Environmental & Sustainability
  • Gold w3 Award General Websites-Non-Profit
  • Gold w3 Award General Websites-Activism
  • Gold w3 Award Website Features-Best Art Direction

2023

  • Gold w3 Award General Websites-Cause Awareness
  • Gold w3 Award General Websites-Performing Arts
  • Silver w3 Award General Websites-Non-Profit
  • Silver Anthem Award Humanitarian Action & Services National Awareness Campaign

2019-2021 Awards

2021

  • Silver w3 Award from the Academy of Interactive and Visual Arts for nonprofit websites 
  • Marketing Campaign Award from PR Daily’s 2021 Nonprofit Communications Awards
  • Visual Storytelling Award from PR Daily’s 2021 Nonprofit Communications Awards
  • Grand Prize: Nonprofit Communications Campaign of the Year from PR Daily’s 2021 Nonprofit Communications Awards

2020

  • Silver w3 Award from the Academy of Interactive and Visual Arts for Association websites 
  • Silver w3 Award from the Academy of Interactive and Visual Arts for nonprofit websites 
  • 2020 Website Webby for Good Nominee

2019

  • Best of Industry for Association Websites WebAward from the Web Marketing Association
  • Silver w3 Award from the Academy of Interactive and Visual Arts for Association for mobile apps 
  • Silver w3 Award from the Academy of Interactive and Visual Arts for Association websites 

See what it’s like to work with an award-winning team on your next marketing campaign.