About Us

About Allegiance Group

Elevating Nonprofits with Innovative Solutions

We help you grow.

Allegiance Group helps you grow your supporter file, increase giving loyalty, elevate your brand experiences and enhance your technologies. We bring together more than 130 of the best strategists, fundraisers, developers, creatives, and analysts to help nonprofits and associations grow strategically and smartly with integrated digital and direct mail campaigns, award-winning websites and mobile apps, and custom fundraising software and loyalty programs.  We believe our work together can create positive and transformative change, moving missions forward by educating, advocating, and inspiring supporters. 

Values drive our company and our work. Whether we’re fundraising or advocating for a cause or transforming digital experiences, every day we help make the world healthier and more equitable, sustainable, and educated.   Our company culture — and how we work with you  — is built on these core values: 

  • Diversity, Equity, and Inclusivity. We believe that every person has the right to live without fear of violence or inequality for themselves and their families. Allegiance believes we can help our communities move forward to a better world with equal treatment for all. Read about our commitment to Diversity, Equity, and Inclusivity
  • Accessibility. We’re dedicated to creating accessible digital user experiences for every user, as well as providing all employees with an accessible environment to work in.
  • Respect. We value our clients, employees, community, and collaborators and are committed to treating all with respect.


Why Allegiance


We have an unparalleled level of expertise and offerings under the Allegiance roof, including integrated direct mail and Digital fundraising and advocacy, branding, UX and design, analytics, custom technology solutions, fundraising software, and loyalty rewards. Choose as many or as few of our services as you need.


As caretakers of your mission, we promise to always do what is best for your organization. That includes ensuring you always have access to your data, creative, systems, and more. See Our Client Partner Promise below.


Successful collaboration requires great account/project management and two-way communications, two qualities that our clients believe we excel at. Our best ideas come from collaborating with our clients.


From technology and software evaluations to digital and mail audits, we provide objective recommendations that are customized to your organization’s unique needs. If we can’t do it, we’ll also refer you to a partner we know who can.

Knowledge Sharing

We learn a lot by working with smart clients like you. And, in turn, we’ll be actively sharing knowledge with your staff, including training on CRMs, CMS, ad platforms, or our own fundraising software products. Knowledge sharing equals success all around.


We bring creativity, strategic new thinking and innovation to every project or program. The toughest problems require the most creative solutions. Our culture of testing and finding new ways of working more efficiently will move you forward.

Accreditations, Certifications & More

Certified Partners

  • Sitefinity Silver Partner
  • Ibexa Silver Partner
  • Sitecore Silver Partner
  • Kentico Solution Bronze
  • Microsoft Gold Partner
  • Bing Partner
  • Engaging Networks Partner
  • Facebook Partner
  • Google Partner
  • Google Ad Grants Certified Professionals

Industry Partners

  • ASAE
  • Association of Fundraising Professionals
  • DMAW
  • DMAW Educational Foundation
  • Direct Marketing Fundraising Association
  • Drupal Supporting Partner
  • Nonprofit Resource Alliance
  • NTEN

Our Client Partner Promise

As champions of your mission, we promise to always do what is best for your organization.

That begins with transparency. We believe you should have complete access -- and control of everything -- from your systems and data to your creative and content. 

Transparency enables active collaboration, knowledge sharing, and growth.

With expertise in every channel and dozens of technologies and platforms, we can optimize and quickly use your existing systems, provide objective recommendations for new systems, and build custom solutions designed to fit your unique needs.  

Our track record of creating award-winning, innovative, and customized solutions is the result of our unique approach and commitment. We're excited to partner with you to advance your mission and grow your program.

Executive Team

Rich Aukland Chief Executive Officer
Trent Ricker Chief Strategy Officer
Steve Collins Chief Financial Officer
Joanna West EVP, Marketing
Garry Arasmith EVP, Operations
Cara Ferraro EVP, Agency
Alyssa Boger EVP, Client Strategy


Alicia Lifrak CFRE EVP, Client Relationships, Agency
Debbie Merlino EVP, Client Relationships, Agency
Liz Murphy EVP, Client Relationships, Agency
Bret Siarkowski SVP, Technology
Dom Spinosa SVP, Chief Creative Officer
Matthew Mielcarek SVP, Analytics & Insights Strategy
Ashleigh Lambert
Ashleigh Lambert VP, Account Management, Agency
Dave Stanton VP, Product
Hilary Garrity VP, Operations, Agency
Kacey Crawford VP, Digital Strategy
Kathi Bahr VP, Creative Services
Kristin Priest VP, Client Strategy
Laura Hinrichsen VP, Advertising
Liz Lowe
Liz Lowe VP, Client Relationships, Agency
Russ Chettiar
Russ Chettiar VP, Client Relationships, Agency
Ryan Carpenter VP, Client Success
Tim Arnold
Tim Arnold VP, Technology, Agency
Whitney Norman VP, Client Solutions
Joe McLaughlin VP, Analytics & Optimization
Amy Warren AVP, Print Solutions
Jake Tews AVP, Analytics
Jessica Woodward AVP, Client Strategy
Kim Richardson AVP, Client Strategy
Tim Thornburg AVP, Database and Solutions Development


2022 - 2021 Awards


  • Silver w3 Award from the Academy of Interactive and Visual Arts for nonprofit websites 
  • Marketing Campaign Award from PR Daily’s 2021 Nonprofit Communications Awards
  • Visual Storytelling Award from PR Daily’s 2021 Nonprofit Communications Awards
  • Grand Prize: Nonprofit Communications Campaign of the Year from PR Daily’s 2021 Nonprofit Communications Awards

2020 - 2019 Awards


  • Silver w3 Award from the Academy of Interactive and Visual Arts for Association websites 
  • Silver w3 Award from the Academy of Interactive and Visual Arts for nonprofit websites 
  • 2020 Website Webby for Good Nominee


  • Best of Industry for Association Websites WebAward from the Web Marketing Association
  • Silver w3 Award from the Academy of Interactive and Visual Arts for Association for mobile apps 
  • Silver w3 Award from the Academy of Interactive and Visual Arts for Association websites 

Join the Allegiance Group team and do good every day.