Article
Plan Now for Successful Calendar Year End Fundraising
Nonprofits, Direct Mail
For fundraisers everywhere, it’s important to start planning now to capture our nation’s significant CYE giving. learn how to create a successful fundraising CYE campaign.
Article
Why Right Now is the Best Time for a Fundraising Audit
Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning
Performing a fundraising audit early in the new fiscal year will ensure that you have all the most recent data from the fiscal year that just ended, yet still have time to make program adjustments that will have a positive impact on the new fiscal year that’s ahead of you.
Webinar
Streamline and Optimize Your Matching Gifts Program with Allegiance + Double the Donation
Nonprofits, Public Media, Strategy & Planning, Double the Donation, Public Media CRM
Automate your matching gift program and track valuable insights for greater revenue for your organization.
Webinar
How to Audit and Boost Your Web Performance
Nonprofits, Technology Evaluations, UX & Visual Design
Learn about a variety of free and paid tools to test and measure how your site is doing, how fast your content is loading, and how users are perceiving content loading on their screens. And find out how to improve your site’s performance.
Article
Key nonprofit marketing channels: Guidance for 2022 and beyond
Nonprofits, Digital Marketing, Direct Mail, Strategy & Planning
Developing a nonprofit marketing strategy for 2022 and beyond starts with understanding key channels and trends. Learn more here.
Webinar
Introducing Contact Preferences
Public Media, Public Media CRM
Big changes are coming to the way you mail code your donors in Allegiance CRM!
Webinar
New! MemberCard Mobile App Webinar
Foundations, Nonprofits, Professional Associations, Public Media, Loyalty & Incentives
Watch this webinar see the highlights of the new MemberCard Mobile App.
Webinar
Key Performance Metrics for Public Media FY21
Public Media, Analytics & Insights, Digital Marketing, Direct Mail
Discover how your station is performing compared to others, then build a plan for next year that maximizes your fundraising program’s strengths and overcomes weaknesses.
Guide
2022 3-Year Standard Broadcast Calendar
Public Media, Traffic & Corporate Support
Webinar
Audience Strategies to Maximize Revenue: How to Make Your Database Work for You
Public Media, Direct Mail, Nexus CRM
Experts discuss audience strategies for all channels and database support for those strategies.
Webinar
Our Year of Email Deliverability Hell (and How We Climbed Out of the Fire)
Get tips on email stewardship, engagement, email validation and audience suppression strategies that will help you create a healthy and reliable responding list.
Webinar
Creating Integrated Data Dashboards with Google Data Studio
Nonprofits, Societal Benefit, Analytics & Insights, Digital Marketing, Google Analytics
Learn how League of Women Voters and Allegiance Group are using Google Data Studio to learn more about their site's users and optimize their campaigns.