As a fundraiser or marketer, you’ve probably said or heard these digital advertising misconceptions and others plenty of times. But as we move further into a digital age, you must leverage your full potential on digital platforms. To that end, we’re here to debunk five common digital advertising myths. Let’s jump right in.

We've compiled a list of the top conferences nonprofits should have on their radar in 2024. These conferences offer a unique opportunity for nonprofits to connect with their peers, learn from industry leaders, and make a difference in the world.

The latest Giving USA (and Fundraising Effectiveness Project) report continues to affirm what we in the fundraising community have long known – philanthropy, like so much in life, is about relationships.

Love it or hate it, artificial intelligence (AI) will only continue its reach into our daily lives. Many professionals tout its powerful and unmatched efficiency — and just as many are afraid it’s coming for their jobs. The truth lies somewhere in the middle.

With the Great Transfer of Wealth on the horizon and the economic landscape in flux, nonprofits face a critical future. Amidst the shifting tides of generational wealth transfer, tumultuous markets, and economic uncertainty, now is the time for nonprofits to shore up their retention and build a pipeline for future growth.

How to encourage donor loyalty through relational fundraising, tapping into generational preferences, and using data as a guide. 

A nonprofit marketing plan outlines the elements of your campaigns to keep you on track. Explore this guide to uncover how to create your own marketing plan.

Data can be overwhelming. There’s so much to track, and it can be hard to tell what’s meaningful vs what’s just interesting. We’re here to make it easier — these are the 7 key metrics that will give you a clear picture of your organization’s health

Unlock the potential of donor-centric fundraising with our comprehensive guide, "How Relationship Fundraising Works: The Keys to Enhancing the Donor Journey to Maximize Your Impact." If you're looking to build stronger donor relationships and raise more money for your mission, this is the resource for you.

Proven solutions to ensure your nonprofit organization remains the preferred choice for donors while staying true to your mission.

The importance of digital accessibility and how to ensure your online content reaches all audiences, creating a more equitable and inclusive digital footprint for your nonprofit.

Explore the importance of understanding the giving habits of donors across generations — especially Gen Z. You’ll discover practical strategies and tools to ensure your organization can successfully engage with donors of any age.