This guide will help you focus on your messaging, personalize your communications, and create a consistent donor experience across all your channels. Coordinating your efforts to create an omni-channel donor experience isn’t just important—it’s essential.

Download your free print-friendly 2025 3-year standard broadcast calendar.

As a nonprofit leader, staying ahead of the curve is essential. We’re excited to invite you to our webinar, where we’ll dive into the insights from the highly anticipated 2024-2025 Giving Outlook.

In this episode, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of focusing solely on year-end advertising — and why a year-round ad strategy may be more effective.

The calendar year-end is complex, but it’s a puzzle you must solve. After all, this is a critical time for many nonprofits. On average, most organizations raise up to 30% of their annual budget and 31% or more of their online revenue in December.

Watch the recording and view the report from our semi-annual industry pulse survey. We hope you find value in learning about industry trends and peer sentiments to help us meet our challenges and goals in the year ahead.

Generational giving is more than another trendy topic; it’s shaping the future of fundraising. Each generation has unique giving behaviors and communication preferences that fundraisers and marketers must know to engage them effectively.

As a fundraiser or marketer, you’ve probably said or heard these digital advertising misconceptions and others plenty of times. But as we move further into a digital age, you must leverage your full potential on digital platforms. To that end, we’re here to debunk five common digital advertising myths. Let’s jump right in.

We've compiled a list of the top conferences nonprofits should have on their radar in 2024. These conferences offer a unique opportunity for nonprofits to connect with their peers, learn from industry leaders, and make a difference in the world.

The latest Giving USA (and Fundraising Effectiveness Project) report continues to affirm what we in the fundraising community have long known – philanthropy, like so much in life, is about relationships.

Love it or hate it, artificial intelligence (AI) will only continue its reach into our daily lives. Many professionals tout its powerful and unmatched efficiency — and just as many are afraid it’s coming for their jobs. The truth lies somewhere in the middle.

With the Great Transfer of Wealth on the horizon and the economic landscape in flux, nonprofits face a critical future. Amidst the shifting tides of generational wealth transfer, tumultuous markets, and economic uncertainty, now is the time for nonprofits to shore up their retention and build a pipeline for future growth.