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    Person using a laptop and graphs to create a data-driven nonprofit marketing plan.

    An Inside Look at Crafting a Strong Nonprofit Marketing Plan

    Nonprofits, Strategy & Planning
    A nonprofit marketing plan outlines the elements of your campaigns to keep you on track. Explore this guide to uncover how to create your own marketing plan.
    Article

    Digging Into Data: 7 Key Metrics to Track + Common Data Questions

    Nonprofits, Analytics & Insights
    Data can be overwhelming. There’s so much to track, and it can be hard to tell what’s meaningful vs what’s just interesting. We’re here to make it easier — these are the 7 key metrics that will give you a clear picture of your organization’s health
    Guide

    How Relationship Fundraising Works: The Keys to Enhancing the Donor Journey to Maximize Your Impact

    Nonprofits, Strategy & Planning
    Unlock the potential of donor-centric fundraising with our comprehensive guide, "How Relationship Fundraising Works: The Keys to Enhancing the Donor Journey to Maximize Your Impact." If you're looking to build stronger donor relationships and raise more money for your mission, this is the resource for you.
    Webinar

    2023-2024 Giving Outlook

    Nonprofits, Analytics & Insights, Strategy & Planning
    Proven solutions to ensure your nonprofit organization remains the preferred choice for donors while staying true to your mission.
    Webinar

    Uncovering Ways to Improve Accessibility in Digital Communications

    Nonprofits, Digital Marketing, UX & Visual Design, Website Development
    The importance of digital accessibility and how to ensure your online content reaches all audiences, creating a more equitable and inclusive digital footprint for your nonprofit.
    Webinar

    Don’t Let Gen Z “Scare” You

    Nonprofits, Strategy & Planning
    Explore the importance of understanding the giving habits of donors across generations — especially Gen Z. You’ll discover practical strategies and tools to ensure your organization can successfully engage with donors of any age.
    Article

    6 Donor Behavior Trends to Guide Your 2024 Fundraising

    Nonprofits, Strategy & Planning
    We’re almost halfway through 2024, so let’s take a quick pulse check: how are your donors acting? Are you being ghosted, or is your engagement still good? What about giving — are your supporters wavering in their commitment?
    Webinar

    Connecting with Faces from the Past: Leveraging Digital Archives for Non-Profit Storytelling and Engagement

    Nonprofits, Strategy & Planning
    Hosted by industry trailblazers Alicia Lifrak, Kristen Gwinn-Becker, and Beth Burkes, this session is a must-watch for nonprofit professionals eager to leverage digital archives for nonprofit storytelling and engagement.
    Article

    Why 2024 May Be a “Make or Break” Year for Nonprofits

    Nonprofits, Strategy & Planning
    The new Fundraising Effectiveness Project’s report compares overall philanthropic giving trends in 2022 and 2023. And while most numbers are still in the red, there are signs that a stabilization is coming. Might 2024 be the year when things turn around?
    Guide

    Fundraising Health Check: Strategic Key Performance Indicators to Elevate Your Efforts

    Nonprofits, Analytics & Insights, Strategy & Planning
    Mastering the critical fundraising performance indicators to track, along with ten characteristics shared by successful nonprofits.
    Guide

    Who Will Give Right Now? Prospect Research Secrets to Major Gift Segmentation

    Nonprofits, Strategy & Planning
    Major donors are the heroes of your fundraising program. Download the ebook today to learn how to best connect them to your cause.
    Guide

    The Ultimate Guide to Mid-Level Giving – Parts 1-4

    Nonprofits, Strategy & Planning
    In this comprehensive resource, we explain mid-level donors and offer tools to help you make the case for investing in a mid-level giving program at your organization.