As a leader in the nonprofit sector, you’ve likely faced the challenge of balancing high expectations with limited resources. But consistently trying to do more with less isn’t sustainable. In fact, it’s driving fundraisers away from the industry in droves.

Omnichannel fundraising is more than a buzzword — it’s a necessity if you’re going to meet your constituents where they are. But, accurately measuring and tracking your efforts across multiple channels is a significant challenge, especially if you have a small team.

If you think digital marketing doesn’t apply to you because your organization focuses heavily on direct mail, think again. Dozens of touchpoints lead to a gift, and they’re all related — even if you can’t see the handoff. That direct mail donation? The donor may have seen your social media ad, which reminded them to respond. An online gift? The postcard you sent may have inspired it.

As a nonprofit leader, staying ahead of the curve is essential. We’re excited to present our webinar, where we dive into the insights from the highly anticipated 2024-2025 Giving Outlook.

We believe that nonprofit leaders are uniquely equipped to change the world. We’ve witnessed the powerful impact of applying Breakthrough Thinking to fundraising efforts. In partnership with Gap International® we are dedicated to empowering more leaders to achieve their missions through this transformative approach.

As fundraisers and marketers, it’s easy to get caught up in how each individual channel or campaign performs. And while this is essential data, it’s not a complete look at what’s driving donor engagement and gifts. Instead, consider each channel a starting point for a larger conversation.

In today's uncertain economy, strategic planning can be a daunting task. That's why we created the Giving Outlook—to help fundraisers confidently navigate these challenges. This free annual guide offers a comprehensive overview of the current fundraising landscape and draws insights from various industry reports.

As a nonprofit leader, staying ahead of the curve is essential. We’re excited to present our webinar, where we dive into the insights from the highly anticipated 2024-2025 Giving Outlook.

In an omnichannel approach, every touchpoint is significant. And while each channel has unique strengths, it’s essential to put your donor front and center in your messaging.

This guide will help you focus on your messaging, personalize your communications, and create a consistent donor experience across all your channels. Coordinating your efforts to create an omni-channel donor experience isn’t just important—it’s essential.

Download your free print-friendly 2025 3-year standard broadcast calendar.

In this episode, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of focusing solely on year-end advertising — and why a year-round ad strategy may be more effective.