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    Article

    Gen Z and Generosity: Acquiring and Retaining Young Donors

    Nonprofits, Strategy & Planning
    While they may not have thousands of dollars to give now, they care passionately about causes. In turn, they expect the causes they support to stand for something.
    Article
    Learn more about how to get donations for a fundraiser by following these ten best practices.

    How to Get Donations for a Fundraiser: 10 Best Practices

    Nonprofits, Strategy & Planning
    Fundraising is a year-round concern for nonprofit organizations. Follow these 10 steps to increase gift giving from your donors and jumpstart your fundraising efforts.
    Article

    5 Quick and Easy Ways to Make Your Website More Accessible

    UX & Visual Design
    When a website is truly accessible, it will be user-friendly, even for people living with auditory, cognitive, neurological, physical, speech, or visual disabilities.
    Article

    Does My Nonprofit Need a New Website?

    Nonprofits, Website Development
    Alternatives to a new website that can help you make a meaningful impact on your nonprofit's digital footprint while maximizing your available resources.
    Article

    Allegiance Group and The Pursuant Group Merger

    Nonprofits, Analytics & Insights
    The merger of two industry-leading companies aims to provide unparalleled service, efficiency, and value to better serve the needs of nonprofit organizations and their missions.
    Article

    Buckle Up: How Acquisition and Retention Drive Every Aspect of Fundraising

    Nonprofits, Strategy & Planning
    By understanding what motivates donors to give and creating a personalized retention strategy, you can turn one-time contributors into lifelong advocates for your cause.
    Webinar

    How Workplace Giving Can Benefit Your Organization

    Nonprofits, Strategy & Planning, Allyra, Double the Donation
    Workplace giving programs help charitable organizations drive more revenue, reach more supporters, and garner corporate support. Join Double the Donation and Allegiance for this webinar as we outline workplace giving opportunities and cover how to earn more from these programs.
    Article

    Get Ready for Google Analytics 4

    Nonprofits, Professional Associations, Analytics & Insights, BigQuery, Google Analytics
    Don't lose your data. Our experts can help migrate and configure your GA4 analytics to work with tools like BigQuery to retain and track the data you need.
    Article
    Donor Communications and Return on Investment

    Donor Communications and Return on Investment

    Nonprofits, Digital Marketing, Direct Mail, Strategy & Planning
    Fundraising copywriting expert Tom Ahern shares some insight into how you can double the ROI of your communication strategy.
    Article

    Direct Mail Donor Acquisition Strategies

    Nonprofits, Analytics & Insights, Direct Mail, Strategy & Planning
    Direct mail donor acquisition strategies to offset donor attrition and provide a new pipeline for future major donors.
    Webinar

    Key Performance Metrics for Public Media FY22

    Public Media, Analytics & Insights, Strategy & Planning
    Discover how your station is performing compared to others, then build a plan for next year that maximizes your fundraising program’s strengths and overcomes weaknesses.
    Article

    6 Tips for Taking Your Acquisition Testing to the Next Level

    Nonprofits, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning
    Deciding which elements of your acquisition campaign to test, such as different messaging, tactics, or audience segments.