Article
Reality Check: Debunking 5 Digital Advertising Myths
Nonprofits, Digital Marketing, Strategy & Planning, Facebook Ads, GivingDNA, Google Ads, Google Analytics
As a fundraiser or marketer, you’ve probably said or heard these digital advertising misconceptions and others plenty of times. But as we move further into a digital age, you must leverage your full potential on digital platforms.
To that end, we’re here to debunk five common digital advertising myths. Let’s jump right in.
Podcast
5 Myths About Digital Advertising
Nonprofits, Strategy & Planning
Digital advertising is full of mystery — it certainly doesn't help that the rules seem to change every day. In this episode of the Go Beyond Fundraising podcast, we aim to make digital advertising a little easier. Our guest, Allegiance Group + Pursuant VP of Advertising Laura Hinrichsen, joins us to dispel five myths about digital advertising.
Podcast
Is Crypto Safe for Nonprofits?
Nonprofits, Strategy & Planning
The fall of cryptocurrency exchange FTX has many nonprofits wondering whether accepting donations in the form of crypto is still a good idea. In this episode, we talk with Pat Duffy, co-founder of The Giving Block, a platform that makes it easy for crypto to be both donated and accepted.
Podcast
Year-End Fundraising in July: Leveraging Data to Prepare for Your Best Year-End Yet!
Nonprofits, Strategy & Planning
Should nonprofits be talking about year-end giving as early as July? Well, if you want to avoid your year-end campaign getting lost in a sea of sameness, then the answer is yes! That's why we're kicking off a new series this summer: “Year-End Fundraising in July.”
Article
2024 Giving USA Report Response
Nonprofits, Strategy & Planning
The latest Giving USA (and Fundraising Effectiveness Project) report continues to affirm what we in the fundraising community have long known – philanthropy, like so much in life, is about relationships.
Article
AI in Fundraising: Efficient Friend or Job-Stealing Foe?
Nonprofits, Strategy & Planning
Love it or hate it, artificial intelligence (AI) will only continue its reach into our daily lives. Many professionals tout its powerful and unmatched efficiency — and just as many are afraid it’s coming for their jobs. The truth lies somewhere in the middle.
Podcast
The Bold New Frontier of Artificial Intelligence
Nonprofits, Strategy & Planning
What if the key to transforming your fundraising efforts lies in a technology many fear? In this Go Beyond Fundraising Podcast episode, we explore the bold new frontier of artificial intelligence (AI).
Guide
Grow Relationships, Grow Recurring Giving
Nonprofits, Strategy & Planning
With the Great Transfer of Wealth on the horizon and the economic landscape in flux, nonprofits face a critical future. Amidst the shifting tides of generational wealth transfer, tumultuous markets, and economic uncertainty, now is the time for nonprofits to shore up their retention and build a pipeline for future growth.
Podcast
Giving Trends: Exploring Changes and Impact on the Year Ahead
Nonprofits, Strategy & Planning
We're reflecting on the giving trends that emerged in 2023 and how they may impact the landscape in the year ahead. Is there still some uncertainty in the air? Or will things level out? And what can your organization do now to set itself up for a strong performance?
Podcast
Generational Giving: Unpacking Gen X and Gen Alpha in Nonprofit Fundraising
Nonprofits, Strategy & Planning
Generational giving is more than another trendy topic; it's shaping the future of fundraising. Each generation has unique giving behaviors and communication preferences that fundraisers and marketers must know to engage them effectively.
Article
Getting Back to the Basics: How To Elevate Donor Loyalty
Nonprofits, Strategy & Planning, Loyalty & Incentives Program
How to encourage donor loyalty through relational fundraising, tapping into generational preferences, and using data as a guide.
Podcast
Elevating Donor Loyalty: Strategies for Long-Term Nonprofit Growth
Nonprofits, Strategy & Planning
In this Go Beyond Fundraising podcast episode, Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker discusses the value of fostering deep, meaningful relationships with donors. He emphasizes quality over quantity and says loyalty to an organization can lead to deep-rooted support that will last regardless of what's happening in the short term.