Learn how League of Women Voters and Allegiance Group + Pursuant are using Google Data Studio to learn more about their site's users and optimize their campaigns.

Hear how four public media stations broke away from traditional approaches and developed their own path to success.

Acquisition and retention trends pre-COVID, during COVID and now, and how to optimize your fundraising program for EOY and going forward, as well as how to forecast revenue.

Evaluate your year-end fundraising results based on metrics such as targeted revenue, number of new donors, etc. Then develop a plan to convert year-end donors into lifelong supporters.

Whether your nonprofit has a tried-and-true process or whether you’re just beginning to think about your year-end fundraising, there’s something here for everyone, with tips and tricks for organizations large and small, established or newly minted.

Stoke excitement and awareness leading up to your year-end fundraising campaign via social media, blog posts, and other digital channels.

Apple recently announced that its upcoming release of iOS 15 will include a number of privacy-related changes designed to give users greater control over their personal information that is shared with third parties.

Good marketing is having the right message, for the right people at the right time. Email automation does just that by sending emails based on user behavior.

A successful website achieves your organization’s goals and satisfies your visitors’ needs. Learn why assigning organization’s and visitors’ goals to your content is critical to measure the success of your website. We will look at how to implement and measure ecommerce and Google Analytics goals to measure those goals.

Starting in mid-June 2021, Google will begin the gradual rollout of a new page experience update that could impact how your website is ranked in Google’s search algorithm.

Learn how to use text message reminders, artificial intelligence, and second gift conversion emails to boost renewal performance.