Article
Using Technology to Build Transparency That Brings Long-Term Support
Nonprofits, 50, Strategy & Planning
“Where does my donation go?” “How are you using my gift to make a difference?”
Fundraisers hear questions like this regularly. Donors want clear proof that their precious dollars will make an impact. But beyond reporting standards, transparency is critical to building long-term, loyal support among your donors.
Podcast
Beyond the Thank-You: How Technology and Transparency Drive Donor Loyalty
Nonprofits, 50, Strategy & Planning
We talk with Christa Stelzmuller, CTO at charity: water, about how the nonprofit uses technology to show precisely how many people benefit from each water well or filter they install. As a result, the organization has built a robust network of loyal supporters.
Article
Make Your Nonprofit’s Digital Campaigns Accessible for Year-End Success
Nonprofits, Digital Marketing, Strategy & Planning, UX & Visual Design
Accessibility isn’t just the right thing to do — it’s a smart strategy. Discover how optimizing your website and digital campaigns for accessibility can engage more supporters and boost year-end results.
Article
Building a Digital Presence Through Paid Media: It’s Easier Than You Think
Nonprofits, Digital Marketing, Strategy & Planning
Think a paid media strategy is too expensive? Think again. Nonprofits of all sizes and with any budgets can use the data from their owned media to kick off their paid media efforts.
Guide
The Ultimate Guide to Giving Tuesday 2024
Nonprofits, Strategy & Planning
Can you believe we’re already counting down to the end of the year? This is a pivotal time — most nonprofits will bring in 25–30% of their annual budget over the next two months. And while it may seem early to talk about Giving Tuesday 2024, it’s never too soon to start planning.
Podcast
Solving the Paid Media Puzzle: Unlock New Donor Relationships and Digital Growth
Nonprofits, Digital Marketing, Strategy & Planning
The digital landscape constantly evolves. Changing algorithms, shifting audience preferences, and privacy concerns can be challenging to sort through. Paid media can help you solve this puzzle. Our Chief Strategy Officer Trent Ricker, talks with VP of Advertising Laura Hinrichsen about how nonprofits can use paid media tactics to build a strong digital presence.
Podcast
Unlocking Donor Insights: The Power of Journey Mapping & Touchpoint Audits
Nonprofits, Strategy & Planning
Omni-channel fundraising strategies are the foundation of every nonprofit we work with. But to ensure you're reaching the right donors with the right messaging, you need to step back and evaluate every constituent relationship and communication.
Article
Nonprofit Elevator Pitch: Tips for Crafting Your Appeal
Strategy & Planning
Use these tips and examples - plus a template - to create an effective nonprofit elevator pitch for your organization.
Podcast
How to Make Your Brand Go Beyond Relevant to Irresistible with Cynthia Round
Nonprofits, Strategy & Planning
How is your nonprofit's brand significant in the lives of your loyal users?
That's the question branding expert Cynthia Round asks every organization that works with her. The reason? Studies have shown that building and maintaining an emotional connection with your users is what inspires their loyalty.
Article
Unleash Your Leadership Potential: How to Break Through the Barriers Holding Your Nonprofit Back
Nonprofits, Strategy & Planning
As a leader in the nonprofit sector, you’ve likely faced the challenge of balancing high expectations with limited resources. But consistently trying to do more with less isn’t sustainable. In fact, it’s driving fundraisers away from the industry in droves.
Article
The Power of Attribution: How to Unlock Your Omni-Channel Fundraising Potential
Nonprofits, Analytics & Insights, Strategy & Planning
Omni-channel fundraising is more than a buzzword — it’s a necessity if you’re going to meet your constituents where they are. But, accurately measuring and tracking your efforts across multiple channels is a significant challenge, especially if you have a small team.
Article
How to Get Donations for Your Cause: 10 Best Practices
Nonprofits, Strategy & Planning
Fundraising is a year-round concern for nonprofit organizations. Follow these 10 steps to increase gift giving from your donors and jumpstart your fundraising efforts.