Podcast
How Collaboration Between Marketing and Fundraising Departments Can Lead to Optimal Donor Experiences
Nonprofits, Strategy & Planning
Allegiance Group + Pursuant Chief Strategy Officer, Trent Ricker spoke with Sue Citro, Chief Experience Officer at Best Friends Animal Society about ways leaders can encourage collaboration between the fundraising and marketing departments to create optimal stewardship experiences.
Webinar
2024-2025 Giving Outlook
Nonprofits, Strategy & Planning
As a nonprofit leader, staying ahead of the curve is essential. We’re excited to present our webinar, where we dive into the insights from the highly anticipated 2024-2025 Giving Outlook.
Article
How To Build a Framework for Omni-Channel Success
Digital Marketing, Strategy & Planning
In an omni-channel approach, every touchpoint is significant. And while each channel has unique strengths, it’s essential to put your donor front and center in your messaging.
Podcast
Overwhelmed by an Omni-Channel Approach? Crucial Concepts and Practical Tips for Real World Success
Nonprofits, Digital Marketing, Strategy & Planning
On this episode of the Go Beyond Fundraising podcast, we talk with Laura Hinrichsen, VP of Advertising, and Kacey Crawford, VP of Digital Strategy, about how nonprofits can master omni-channel fundraising and marketing. We break down crucial concepts, share practical tips, and discuss real-world success stories to help your nonprofit thrive in a competitive landscape.
Guide
Your Ultimate Guide to Nonprofit Omni-Channel Fundraising & Marketing
Nonprofits, Strategy & Planning
This guide will help you focus on your messaging, personalize your communications, and create a consistent donor experience across all your channels. Coordinating your efforts to create an omni-channel donor experience isn’t just important—it’s essential.
Guide
Broadcast Calendar 2025
Public Media, Traffic & Corporate Support
Download your free print-friendly 2025 3-year standard broadcast calendar.
Podcast
Warm Up Year-End Prospects with a Year-Round Ad Spend
Nonprofits, Strategy & Planning
In this episode, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of focusing solely on year-end advertising — and why a year-round ad strategy may be more effective.
Article
You’re Getting Warmer: How a Year-Round Ad Spend Warms Prospects for Stronger Year-End Giving
Nonprofits, Strategy & Planning
In this episode, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of focusing solely on year-end advertising — and why a year-round ad strategy may be more effective.
Article
Your Ultimate Guide to 2024 Year-End Fundraising: 5 Principles for Success
Nonprofits, Strategy & Planning
The calendar year-end is complex, but it’s a puzzle you must solve. After all, this is a critical time for many nonprofits. On average, most organizations raise up to 30% of their annual budget and 31% or more of their online revenue in December.
Webinar
2024 Mid-Year Philanthropic Pulse Roundtable
Nonprofits, Strategy & Planning
Watch the recording and view the report from our semi-annual industry pulse survey. We hope you find value in learning about industry trends and peer sentiments to help us meet our challenges and goals in the year ahead.
Article
Gen X & Gen Alpha: Bridging the Generational Gap Through Giving
Nonprofits, Strategy & Planning
Generational giving is more than another trendy topic; it’s shaping the future of fundraising. Each generation has unique giving behaviors and communication preferences that fundraisers and marketers must know to engage them effectively.
Article
Reality Check: Debunking 5 Digital Advertising Myths
Nonprofits, Digital Marketing, Strategy & Planning, Facebook Ads, GivingDNA, Google Ads, Google Analytics
As a fundraiser or marketer, you’ve probably said or heard these digital advertising misconceptions and others plenty of times. But as we move further into a digital age, you must leverage your full potential on digital platforms.
To that end, we’re here to debunk five common digital advertising myths. Let’s jump right in.