$37.86 avg. cost per acquisition (151% lower than the industry benchmark)
Fulfill Food Bank’s Urgent Response Digital Advertising Campaign: A Guide for Navigating the “Perfect Storm”
Food Banks, Nonprofits, Analytics & Insights, Digital Marketing, GivingDNA
Fulfill Food Bank used political affiliation targeting and tailored messaging resulting in its lowest CPA for any paid social campaign, nearly 151% lower than the industry benchmark.
0.76% response rate (up from 0.4%)
Optimizing New Donor Experience and Strategy to Drive Sustainable Growth
Human Services, Nonprofits, Analytics & Insights, Strategy & Planning
AGP optimized NAMI’s acquisition strategy and donor experience to drive multi-gift stewardship and sustainable growth.
$250,000 in revenue generated from the newsletter
Inside Story, Big Impact: Milwaukee PBS Raises $250K with a 4-Page Newsletter
Nonprofits, Public Media, Direct Mail
A traditional fundraising technique fills the gap in sagging on-air revenues for public television stations and joint licensees.
55% increase in qualified planned donor leads
GivingDNA Dramatically Increases Qualified Leads
Human Services, Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA
National Alliance of Mental Illness generated $17,000 in direct response revenue, from mail alone, by targeting and segmenting their donors.
8,000+ messages sent in 4 hours
Targeted SMS Increases Giving Tuesday Revenue
Nonprofits, Public Media, Digital Marketing
Allegiance Group + Pursuant partnered with WKAR Public Media to implement a peer-to-peer texting campaign, bringing in nearly 20 percent of its total Giving Tuesday goal.
+42% in avg daily enrollment rate
Integrated Marketing Aids Reimagined Nicotine Cessation Program Launch
Digital Marketing, UX & Visual Design, Drupal
Truth Initiative’s revamped EX Program, a comprehensive nicotine cessation intervention, has been reimagined to meet the unique challenges faced by young people today.
53% of these donors made their largest gift ever
Targeting Donors to Give More Pays Off for a Regional Nonprofit Healthcare System
Hospitals & Healthcare, Analytics & Insights, GivingDNA
Insights from GivingDNA helped development leaders craft a campaign that led to more than half of identified donors making their largest gift ever. It was the first time donors had ever been asked to increase their giving through direct mail.
+35% YoY increase in giving downstream through the end of the fiscal year
Moody Bible Institute’s Transformative Year-End Campaign
Faith-based, Analytics & Insights, GivingDNA
In partnership with Allegiance Group + Pursuant (AGP), the Moody Bible Institute launched a transformative year-end campaign to maximize donor potential and elevate its fundraising efforts. With the innovative GivingDNA platform, it aimed to identify and engage donors who were poised to increase their giving levels.
$350,000 raised for 2023 matching gift challenge
A Match Challenge Sparks Increased Engagement and Gifts
Faith-based, Strategy & Planning
In partnership with Allegiance Group + Pursuant, this global faith-based client inspired generous donors with a strategic match challenge that doubled their fundraising goal, sparking unprecedented engagement and supporting a powerful milestone year of outreach.
+1,487% increase in revenue YoY
A New Visual Identity Becomes a Fresh Website Experience
UX & Visual Design, WordPress
On the heels of a new visual identity that reflected this expanded mission, we were tasked with developing a new website to showcase how trails improve the communities they run through, and engage site visitors more meaningfully.
$500,000 endowment pledge
Uncover Major Gifts Prospects Effortlessly
Faith-based, Analytics & Insights, Strategy & Planning, GivingDNA
Allegiance Group + Pursuant + GivingDNA Team helps the Lutheran Hour Ministries secure major gifts through smart segmentation.
37% over campaign goal
Give to the Max Day Email Campaign
Zoos, Digital Marketing, Strategy & Planning
Allegiance Group + Pursuant Direct Response Team helps the Minnesota Zoo Foundation get stellar results in state-wide fundraising day.