8,000+ messages sent in 4 hours
Targeted SMS Increases Giving Tuesday Revenue
Nonprofits, Public Media, Digital Marketing
Allegiance Group + Pursuant partnered with WKAR Public Media to implement a peer-to-peer texting campaign, bringing in nearly 20 percent of its total Giving Tuesday goal.
+42% in avg daily enrollment rate
Integrated Marketing Aids Reimagined Nicotine Cessation Program Launch
Digital Marketing, UX & Visual Design, Drupal
Truth Initiative’s revamped EX Program, a comprehensive nicotine cessation intervention, has been reimagined to meet the unique challenges faced by young people today.
53% of these donors made their largest gift ever
Targeting Donors to Give More Pays Off for a Regional Nonprofit Healthcare System
Hospitals & Healthcare, Analytics & Insights, GivingDNA
Insights from GivingDNA helped development leaders craft a campaign that led to more than half of identified donors making their largest gift ever. It was the first time donors had ever been asked to increase their giving through direct mail.
+35% YoY increase in giving downstream through the end of the fiscal year
Moody Bible Institute’s Transformative Year-End Campaign
Faith-based, Analytics & Insights, GivingDNA
In partnership with Allegiance Group + Pursuant (AGP), the Moody Bible Institute launched a transformative year-end campaign to maximize donor potential and elevate its fundraising efforts. With the innovative GivingDNA platform, it aimed to identify and engage donors who were poised to increase their giving levels.
$350,000 raised for 2023 matching gift challenge
A Match Challenge Sparks Increased Engagement and Gifts
Faith-based, Strategy & Planning
In partnership with Allegiance Group + Pursuant, this global faith-based client inspired generous donors with a strategic match challenge that doubled their fundraising goal, sparking unprecedented engagement and supporting a powerful milestone year of outreach.
+1,487% increase in revenue YoY
A New Visual Identity Becomes a Fresh Website Experience
UX & Visual Design, WordPress
On the heels of a new visual identity that reflected this expanded mission, we were tasked with developing a new website to showcase how trails improve the communities they run through, and engage site visitors more meaningfully.
$500,000 endowment pledge
Uncover Major Gifts Prospects Effortlessly
Faith-based, Analytics & Insights, Strategy & Planning, GivingDNA
Allegiance Group + Pursuant + GivingDNA Team helps the Lutheran Hour Ministries secure major gifts through smart segmentation.
37% over campaign goal
Give to the Max Day Email Campaign
Zoos, Digital Marketing, Strategy & Planning
Allegiance Group + Pursuant Direct Response Team helps the Minnesota Zoo Foundation get stellar results in state-wide fundraising day.
352% increase in donation form pageviews
Uniting Canadians with hope in Multiple Sclerosis
Hospitals & Healthcare, Human Services, UX & Visual Design, Website Development, Drupal
With their sights set on a world free of Multiple Sclerosis, the MS Canada aims to create a connected and empowered community as a solution for positive change for all Canadians living with MS.
Exposing the Gun Industry’s Role in Gun Violence Today
UX & Visual Design, Website Development
For far too long, the gun industry has been insulated from the natural consequences of its deadly products. We have been tasked with showing the world how gun makers and sellers innovate toward danger, irresponsibly market their wares, and arm criminals.
$461K raised, not including match incentives
Targeted Email Campaign Propels Giving Tuesday Returns
Food Banks, Nonprofits, Digital Marketing, Strategy & Planning
Allegiance Group's targeted email campaign boosts Giving Tuesday returns.
60% Increase in revenue per member in second year compared to 4-year average.
Direct Mail Newsletter Transformed by Integrated Email
Public Media, Digital Marketing, Direct Mail, Strategy & Planning
Discover how incorporating email into a traditional newsletter program drives a substantial lift in revenue in a surprising way.