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    51% Increase response rate
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    Public Media, Analytics & Insights, Direct Mail
    KCTS 9, a public television station in Seattle, WA, was seeing declining acquisition mail response rates. Allegiance Group + Pursuant set out to find out why and reverse the trend.
    76% Increase in actions taken
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    League of Women Voters Brand Strategy & Redesign

    Nonprofits, Professional Associations, Societal Benefit, UX & Visual Design, Website Development, Drupal
    The redesigned League of Women Voters site showcases their rich, 100-year history and impact while connecting with younger activists and driving them to take action on the issues that matter most to them.
    300,000 Web Visits
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    League of Women Voters “She is me”

    Education, UX & Visual Design
    Allegiance Group + Pursuant helped breathe new life into one of America's most beloved civic organizations with a multi-channel campaign named 'She is me.'
    19% increase in donations
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    Habitat for Humanity

    Human Services, UX & Visual Design, Google Analytics
    Allegiance Group + Pursuant worked with Habitat to create a new user experience and web design for that would also dovetail with a newly unveiled branding strategy.
    Five $100,000 gifts from four families who had never given more than $2,500 in a single prior year
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    Strengthening key donor relationships to ignite generosity

    Animal Welfare, Analytics & Insights, Digital Marketing, Direct Mail, GivingDNA
    a simple, user-friendly intelligence tool to target major gift prospects – existing or previous givers with potential to give more.
    25% Year-over-year revenue increase from direct mail
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    Growing Revenue Through Direct Mail

    Faith-based, Direct Mail
    Elevating the direct mail program with compelling creative, strategic testing, personalization, and segmentation increased direct mail revenue by 25%.
    50% Donor retention rate for the overall direct mail program
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    Understanding Supporters Leads To Increased Conversions

    Disease and Health, Direct Mail, Strategy & Planning
    Stronger storytelling and additional stewardship touches based on data-driven analytics dramatically increase donor retention, average gift amounts, and donor reactivation.
    52% increase in response rate
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    Donor Acquisition Direct Mail Campaign Model

    Animal Welfare, Direct Mail
    Houston SPCA accelerates growth using an acquisition model that engages more donors who have an affinity for the organization’s mission.
    108% Of projected revenue achieved through direct mail campaign
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    Washington National Cathedral

    Faith-based, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning
    Strategic thinking, data analysis, and creative development resulted in growth across all KPIs for Washington National Cathedral.