51% Increase response rate
KCTS
Public Media, Analytics & Insights, Direct Mail
KCTS 9, a public television station in Seattle, WA, was seeing declining acquisition mail response rates. Allegiance Group + Pursuant set out to find out why and reverse the trend.
76% Increase in actions taken
League of Women Voters Brand Strategy & Redesign
Nonprofits, Professional Associations, Societal Benefit, UX & Visual Design, Website Development, Drupal
The redesigned League of Women Voters site showcases their rich, 100-year history and impact while connecting with younger activists and driving them to take action on the issues that matter most to them.
300,000 Web Visits
League of Women Voters “She is me”
Education, UX & Visual Design
Allegiance Group + Pursuant helped breathe new life into one of America's most beloved civic organizations with a multi-channel campaign named 'She is me.'
19% increase in donations
Habitat for Humanity
Human Services, UX & Visual Design, Google Analytics
Allegiance Group + Pursuant worked with Habitat to create a new user experience and web design for habitat.org that would also dovetail with a newly unveiled branding strategy.
Five $100,000 gifts from four families who had never given more than $2,500 in a single prior year
Strengthening key donor relationships to ignite generosity
Animal Welfare, Analytics & Insights, Digital Marketing, Direct Mail, GivingDNA
a simple, user-friendly intelligence tool to target major gift prospects – existing or previous givers with potential to give more.
25% Year-over-year revenue increase from direct mail
Growing Revenue Through Direct Mail
Faith-based, Direct Mail
Elevating the direct mail program with compelling creative, strategic testing, personalization, and segmentation increased direct mail revenue by 25%.
50% Donor retention rate for the overall direct mail program
Understanding Supporters Leads To Increased Conversions
Disease and Health, Direct Mail, Strategy & Planning
Stronger storytelling and additional stewardship touches based on data-driven analytics dramatically increase donor retention, average gift amounts, and donor reactivation.
52% increase in response rate
Donor Acquisition Direct Mail Campaign Model
Animal Welfare, Direct Mail
Houston SPCA accelerates growth using an acquisition model that engages more donors who have an affinity for the organization’s mission.
108% Of projected revenue achieved through direct mail campaign
Washington National Cathedral
Faith-based, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning
Strategic thinking, data analysis, and creative development resulted in growth across all KPIs for Washington National Cathedral.