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Brand & Creative

Your brand shows up everywhere, in emails, on your website, in mailboxes, and in ads. We create visual identities, campaign creative, and copywriting that keeps your message consistent and your supporter journey seamless from first touch to lasting loyalty.

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What We Offer

Creative solutions
across every channel

Advertising & Media
AGP equips nonprofits with insights to turn paid media into a strategic growth engine. Our in-house team combines audience data, channel planning, media buying, creative, testing, and real-time optimization to reach new supporters, re-engage lapsed donors, and move people toward action. With transparent reporting, client-owned accounts, and full-funnel measurement, we connect paid media to the broader donor journey so every campaign supports stronger reach, better learning, and sustainable fundraising growth.
Audience Insights
AGP transforms donor and audience data into insights that drive smarter fundraising decisions. Using advanced analytics, GivingDNA, and industry expertise, we uncover who your supporters are, what motivates them, and where the greatest opportunities for growth exist. By turning complex data into clear, actionable recommendations, we help organizations refine strategy, strengthen donor engagement, and make more confident investments across acquisition, retention, and stewardship efforts.
Brand Awareness
AGP transforms brand awareness into a strategic driver of audience growth. Through data-informed messaging, creative campaigns, and integrated media strategies, we help organizations reach new audiences and build meaningful connections with supporters. By increasing visibility and reinforcing what makes your mission distinctive, we create a foundation for stronger engagement, higher conversion rates, and long-term fundraising success.
Brand Development
AGP helps nonprofits stand out and connect with the right audience through brand strategy, creative design, and UX. We start with research to uncover what makes your organization unique, then build that insight into a brand identity that shows up consistently across email, direct mail, ads, and the web. The res stronger recognition and a steady pipeline of qualified, action ready prospects.
Content Strategy & Copywriting
AGP writes content and copy that turn digital experiences into fundraising results. Through content governance, web strategy, and messaging tailored by audience and channel, we shape sites and campaigns around what your members and donors actually value. Our copywriters craft mission-driven, donor-centered narratives that carry one consistent story across appeals, email, and direct mail, moving supporters to give, sign up, and act.
Creative & Design
AGP builds visual identities and campaign creative that keep supporters engaged everywhere your brand shows up, in emails, direct mail, ads, and on the web. We start with research to uncover what makes you unique, then bring it to life consistently across every touchpoint through design and UX. The result is one recognizable brand and a seamless supporter journey, from first impression to lasting loyalty.
Email
AGP builds email programs that balance what supporters need to know with what your mission needs to raise, through individual sends, campaign series, and automation. Messages are timed and triggered around real behavior, working alongside direct mail, web, and other channels for one consistent story. The result is stronger engagement and a steady flow of gifts, sign-ups, and action from your list.
Multichannel Fundraising
AGP transforms individual fundraising tactics into connected donor experiences. Our team integrates direct mail, email, digital advertising, web, social media, and donor data to create coordinated campaigns that reach supporters with the right message at the right time. By breaking down channel silos and measuring performance holistically, we help organizations deepen engagement, improve efficiency, and drive stronger fundraising results.
Testing & Optimization
AGP uses continuous testing and data-driven optimization to improve fundraising and marketing performance over time. From audience targeting and channel strategy to messaging, creative, and donor experiences, we evaluate what drives engagement and refine programs based on real-world results. By turning insights into action, organizations can reduce guesswork, improve efficiency, and make more informed decisions that strengthen outcomes across the donor lifecycle.
User Experience Design
AGP designs digital experiences around real user behavior, not guesswork, mapping journeys and removing friction so every page and flow guides visitors toward action. From email and campaign landing pages to websites and apps, our UX decisions are grounded in research and tested against how people actually engage. The result is experiences that convert visitors into donors, members, and lasting supporters.
Website & Email Optimization
AGP keeps your email programs and website improving over time instead of standing still. Through ongoing testing, performance audits, and data-informed refinements to design, copy, and calls to action, we help you get more out of the traffic and subscribers you already have. The result is steady gains in engagement and conversion, without needing to rebuild from scratch.
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Results

Brands Built to Perform

1,487% increase in revenue YoY

On the heels of a new visual identity that reflected this expanded mission, we were tasked with developing a new website to showcase how trails improve the communities they run through, and engage site visitors more meaningfully.

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Exposing the Gun Industry’s Role in Gun Violence Today

For far too long, the gun industry has been insulated from the natural consequences of its deadly products. We have been tasked with showing the world how gun makers and sellers innovate toward danger, irresponsibly market their wares, and arm criminals.

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352% increase in donation form pageviews

With their sights set on a world free of Multiple Sclerosis, the MS Canada aims to create a connected and empowered community as a solution for positive change for all Canadians living with MS.

View Case Study
View All Brand & Creative Case Studies

Why AGP

Brand Strategy & Identity

Our research identifies what makes you unique to supporters and turns it into an identity that connects them to your mission.

Creative Design

Get visuals that reinforce your brand and drive results across email, direct mail, ads, and every campaign touchpoint.

UX & Interface Design

Design effortless supporter journeys with intuitive layouts, clear calls to action, and fewer barriers between interest and giving.

Copywriting

Turn your mission into messages that move supporters to give, sign up, and act across appeals, emails, and campaigns.

One Brand, Every Channel

Supporters see you in many places. We keep your look and message consistent so recognition and trust build faster.

Partnerships that move missions

The team at Allegiance Group + Pursuant understood our mission and brought to life our vision for a new website. Not only did their creativity and strategic guidance take our digital presence to the next level, but their attention to detail and professionalism has built a critical partnership for our organization.

Sarah Courtney

Senior Director of Communications and Digital Strategy, League of Women Voters

AGP is a creative and dedicated partner. They took the time to get to know and understand our organization so that they were able to suggest tactics and create a suite of digital assets that helped us reach our target audiences.

Elizabeth Sorrell

Vice President, Audience Engagement, National Audubon Society

I have found Allegiance Group + Pursuant to be invaluable in crafting our unique brand, in being responsive to our needs and strategies, and in being a trustworthy partner committed to excellence.

Robert Shippey

Development Director, Georgia Mountain Food Bank

Our Experts

Our Strategists

Alyssa Boger

EVP, Client Experience

Matthew Mielcarek

SVP, Strategic Intelligence

Ashleigh Lambert

VP, Client Strategy
Kathi Bahr

Kathi Bahr

VP, Creative Services

JC Bouvier

AVP, Client Strategy

Dave Goff

Senior Creative Director

Paul Schmitz

Senior Art Director

Bill Miles

Associate Creative Director

Cathe Hoerth

Associate Creative Director

Aubrey Ranas

Art Director

Frida Cornelio

Digital Art Director

Lisa Cassell

Digital Art Director

Mike Risano

Art Director

McKenzie White

Junior Associate Creative Director

Claire Daisey

Senior UX/UI Designer

Llacey Simmons

Senior Copywriter

Janine Penner

Copywriter

Tara Gentry

Designer

Not sure which solution fits your needs?

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Related

Webinar

AI for Marketing & Fundraising Teams: Three Simple Ways to Boost Focus, Efficiency, and Ideas

Guide

Discovering Your Nonprofit’s Unique Value Proposition

Article

Crafting an Elevator Pitch That Actually Inspires Giving

View All Resources
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FAQs

How does UX design connect to fundraising results?

Friction kills conversions. Clear navigation, fast pages, and intuitive flows remove barriers between supporters and action. Small UX improvements often drive big revenue gains.

How do you measure whether brand and UX work is successful?

We track conversions, engagement, task completion, and user feedback. Our audience insights shape designs that actually convert.

Can you work with our existing brand guidelines?

Absolutely. We can work within your current brand or help evolve it. Either way, we make sure creative is consistent and effective across channels.

Still have questions? We’re here to help.

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