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    86% positive feedback on content
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    American Physical Therapy Association

    Professional Associations, Analytics & Insights, UX & Visual Design, Website Development
    APTA came to Allegiance Group + Pursuant for a full redesign including digital strategy, content and messaging work, information architecture, wireframes, and development.
    737% ROI from paid search advertising
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    Digital Fundraising Strategies Increase Growth and Revenue

    Environment, Digital Marketing, Facebook Ads, Google Ads
    Since 2018, Allegiance Group + Pursuant has been working with the Chesapeake Bay Foundation (CBF) to strategically grow its digital fundraising program in support of its mission to Save the Bay®.
    67,000 Teens moved to action with mobile marketing
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    truth Campaign

    Hospitals & Healthcare, Digital Marketing, Website Development, Drupal, Mobile Commons
    truth collaborated with Allegiance Group + Pursuant on a multi-step, SMS, email, and social messaging program called “Not Happy or Healthy," to bring attention to the issue of tobacco sales in Walgreens pharmacies and to foster action for a petition to ban tobacco sales in Walgreens and other pharmacies.
    173% More gifts than in previous year's campaign
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    Chattanooga Area Food Bank

    Food Banks, Direct Mail, Strategy & Planning
    Better campaigns and collateral lead to better results. By implementing improved targeting, content personalization, and improved design, Allegiance Group + Pursuant helped CAFB stand out and appeal more to recipients.
    Analytics provided a 360-degree view of users across web properties
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    American Occupational Therapy Association (AOTA)

    Professional Associations, Analytics & Insights, Google Analytics
    Allegiance Group + Pursuant used Google Tag Manager to implement Google Analytics across AOTA’s extensive set of web properties, include multiple domains and subdomains.
    32% Increase in acquisition rate
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    Donor Penetration Analysis Increases Acquisition Response Rate

    Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
    When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
    Custom list model increased response rate without changing packages or adding to cost.
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    Iowa Public Television

    Public Media, Direct Mail, Strategy & Planning
    Allegiance Group + Pursuant leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.
    51% Increase response rate
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    Right-Sizing Direct Mail Suppression Pays Off in 2 Big Ways

    Public Media, Analytics & Insights, Direct Mail
    KCTS 9, a public television station in Seattle, WA, was seeing declining acquisition mail response rates. Allegiance Group + Pursuant set out to find out why and reverse the trend.
    76% Increase in actions taken
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    League of Women Voters Brand Strategy & Redesign

    Nonprofits, Professional Associations, 48, UX & Visual Design, Website Development, Drupal
    The redesigned League of Women Voters site showcases their rich, 100-year history and impact while connecting with younger activists and driving them to take action on the issues that matter most to them.
    300,000 Web Visits
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    League of Women Voters “She is me”

    Human & Civil Rights, UX & Visual Design
    Allegiance Group + Pursuant helped breathe new life into one of America's most beloved civic organizations with a multi-channel campaign named 'She is me.'
    Five $100,000 gifts from four families who had never given more than $2,500 in a single prior year
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    Strengthening key donor relationships to ignite generosity

    Animal Welfare, Analytics & Insights, Digital Marketing, Direct Mail, GivingDNA
    a simple, user-friendly intelligence tool to target major gift prospects – existing or previous givers with potential to give more.
    25% Year-over-year revenue increase from direct mail
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    Growing Revenue Through Direct Mail

    Faith-based, Direct Mail
    Elevating the direct mail program with compelling creative, strategic testing, personalization, and segmentation increased direct mail revenue by 25%.