51% Increase response rate
![A 16x9 image](https://teamallegiance.com/wp-content/uploads/2021/02/kcts9.jpg)
Right-Sizing Direct Mail Suppression Pays Off in 2 Big Ways
Public Media, Analytics & Insights, Direct Mail
KCTS 9, a public television station in Seattle, WA, was seeing declining acquisition mail response rates. Allegiance Group + Pursuant set out to find out why and reverse the trend.
76% Increase in actions taken
![A 16x9 image](https://teamallegiance.com/wp-content/uploads/2021/02/LWV_CaseStudyImage-2.jpg)
League of Women Voters Brand Strategy & Redesign
Nonprofits, Professional Associations, Societal Benefit, UX & Visual Design, Website Development, Drupal
The redesigned League of Women Voters site showcases their rich, 100-year history and impact while connecting with younger activists and driving them to take action on the issues that matter most to them.
300,000 Web Visits
![A 16x9 image](https://teamallegiance.com/wp-content/uploads/2021/01/case-study-3.jpg)
League of Women Voters “She is me”
Education, UX & Visual Design
Allegiance Group + Pursuant helped breathe new life into one of America's most beloved civic organizations with a multi-channel campaign named 'She is me.'
Five $100,000 gifts from four families who had never given more than $2,500 in a single prior year
![A 16x9 image](https://teamallegiance.com/wp-content/uploads/2020/10/houston-spca-case-study.jpg)
Strengthening key donor relationships to ignite generosity
Animal Welfare, Analytics & Insights, Digital Marketing, Direct Mail, GivingDNA
a simple, user-friendly intelligence tool to target major gift prospects – existing or previous givers with potential to give more.
25% Year-over-year revenue increase from direct mail
![A 16x9 image](https://teamallegiance.com/wp-content/uploads/2024/03/religious-institution-giving-case-study-1.jpg)
Growing Revenue Through Direct Mail
Faith-based, Direct Mail
Elevating the direct mail program with compelling creative, strategic testing, personalization, and segmentation increased direct mail revenue by 25%.
50% Donor retention rate for the overall direct mail program
![A 16x9 image](https://teamallegiance.com/wp-content/uploads/2024/03/HSPCA-SeptAcqShowcase.jpg)
Understanding Supporters Leads To Increased Conversions
Disease and Health, Direct Mail, Strategy & Planning
Stronger storytelling and additional stewardship touches based on data-driven analytics dramatically increase donor retention, average gift amounts, and donor reactivation.
52% increase in response rate
![A 16x9 image](https://teamallegiance.com/wp-content/uploads/2020/10/HoustonSPCA_CS_Hero.jpg)
Donor Acquisition Direct Mail Campaign Model
Animal Welfare, Direct Mail
Houston SPCA accelerates growth using an acquisition model that engages more donors who have an affinity for the organization’s mission.