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    737% ROI from paid search advertising
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    Digital Fundraising Strategies Increase Growth and Revenue

    Environment, Digital Marketing, Facebook Ads, Google Ads
    Since 2018, Allegiance Group + Pursuant has been working with the Chesapeake Bay Foundation (CBF) to strategically grow its digital fundraising program in support of its mission to Save the Bay®.
    67,000 Teens moved to action with mobile marketing
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    truth Campaign

    Disease and Health, Digital Marketing, Website Development, Drupal, Mobile Commons
    truth collaborated with Allegiance Group + Pursuant on a multi-step, SMS, email, and social messaging program called “Not Happy or Healthy," to bring attention to the issue of tobacco sales in Walgreens pharmacies and to foster action for a petition to ban tobacco sales in Walgreens and other pharmacies.
    173% More gifts than in previous year's campaign
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    Chattanooga Area Food Bank

    Food Banks, Direct Mail, Strategy & Planning
    Better campaigns and collateral lead to better results. By implementing improved targeting, content personalization, and improved design, Allegiance Group + Pursuant helped CAFB stand out and appeal more to recipients.
    Analytics provided a 360-degree view of users across web properties
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    American Occupational Therapy Association (AOTA)

    Professional Associations, Analytics & Insights, Google Analytics
    Allegiance Group + Pursuant used Google Tag Manager to implement Google Analytics across AOTA’s extensive set of web properties, include multiple domains and subdomains.
    32% Increase in acquisition rate
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    VPM

    Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
    When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
    47% Increase in Acquisition Response
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    Valley PBS

    Public Media, Loyalty & Incentives
    Valley PBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always been part of their new member acquisition efforts, but the station was looking for an opportunity to further boost their direct mail acquisition response rate.
    130% Increase in page traffic
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    Austin PBS Giving Day

    Public Media, Digital Marketing, Google Ads
    KLRU came to Allegiance Group + Pursuant asking for help in making the most of this year’s “Amplify Austin,” a campaign designed to raise the profiles of and drive donations to more than 600 central Texas charities.
    Custom list model increased response rate without changing packages or adding to cost.
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    Iowa Public Television

    Public Media, Direct Mail, Strategy & Planning
    Allegiance Group + Pursuant leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.
    190% Average year over year growth rate in new donors
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    Public Media Facebook Lead Generation

    Public Media, Digital Marketing, Strategy & Planning, Facebook Ads
    Country Music ads helped drive client calendar year end digital donor growth by nearly 190%!
    85% E-Renewal revenue increase
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    Changes to E-Renewal Series Results in Increased Revenue and Renewal Rate

    Public Media, Digital Marketing, Direct Mail, Strategy & Planning
    A program audit resulted in several small but key changes that highlighted a strong case for support and inspired donors to click through and give in a big way.
    78% Gross revenue increase
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    Austin PBS Matching Gift Test

    Public Media, Direct Mail, Strategy & Planning
    Allegiance Group + Pursuant worked with Austin PBS to design and test a direct mail package to promote and maximize a generous matching gift from a couple of longtime supporters.
    23% Over the gross revenue goal during pandemic
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    Iowa Public Radio

    Public Media, Direct Mail, Strategy & Planning
    IPR's Challenge Match package increased the number of gifts from lapsed donors by 65% compared to the prior year.