Anderson has been better able to effectively connect with its audience and attract more contributions.

Anderson University Partners with Allegiance to Broaden Alumni Engagement Strategy
Education, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning
With Allegiance’s combination of nonprofit services, Anderson has been better able to effectively connect with its audience and attract the contributions that are so vital to the stability, growth and development of the university.
1/3+ lapsed ticket buyers reengaged

PBS12 Breaks New Ground!
Arts and Culture, Public Media, Digital Marketing, Direct Mail, Strategy & Planning
PBS12 and Allegiance partner to build a unique multi-channel program that sets the stage for success.
500%+ Increase in new donor count

KING FM Triples Campaign Revenue With This Simple Fix
Arts and Culture, Public Media, Digital Marketing
Data Cleanup and EOY reactivation email campaign yielded outstanding results, significantly outperforming those of the prior year.
Erie City Mission experiences smooth transition to Allegiance Group.

Erie City Mission continues to realize success with Allegiance Group
Human Services, Digital Marketing
Allegiance provides critical support in securing long-term supporters.
6% Increase in Retention

How MemberCard Can Engage and Retain Donors for Your Nonprofit
Loyalty & Incentives
Proven benefits from our MemberCard loyalty and incentive program can build stronger relationships between your donors and your organization.
130% ROI

Alabama Public Television Outbound Texting Campaign
Public Media, Digital Marketing
Allegiance helps APT add a successful text messaging series to their spring campaign.
104% Increase in Donations

Georgia Mountain Food Bank
Food Banks, Strategy & Planning
With crucial input from Allegiance, GMFB realized substantial and speedy improvements in its marketing efforts.
86% positive feedback on content

American Physical Therapy Association
Professional Associations, Analytics & Insights, UX & Visual Design, Website Development
APTA came to Allegiance for a full redesign including digital strategy, content and messaging work, information architecture, wireframes, and development.
737% ROI from paid search advertising

Chesapeake Bay Foundation
Environment, Digital Marketing, Facebook Ads, Google Ads
Since 2018, Allegiance Group has been working with the Chesapeake Bay Foundation (CBF) to strategically grow its digital fundraising program in support of its mission to Save the Bay®.
67,000 Teens moved to action with mobile marketing

truth Campaign
Disease and Health, Digital Marketing, Website Development, Drupal, Mobile Commons
truth collaborated with Allegiance on a multi-step, SMS, email, and social messaging program called “Not Happy or Healthy," to bring attention to the issue of tobacco sales in Walgreens pharmacies and to foster action for a petition to ban tobacco sales in Walgreens and other pharmacies.
173% MORE GIFTS THAN IN PREVIOUS YEAR'S CAMPAIGN

Chattanooga Area Food Bank
Food Banks, Direct Mail, Strategy & Planning
Better campaigns and collateral mean better results. Improved targeting, content personalization, and improved design allowed CAFB to appeal more to recipients and stand out in Tennessee and Georgia.
Analytics provided a 360-degree view of users across web properties

American Occupational Therapy Association (AOTA)
Professional Associations, Analytics & Insights, Google Analytics
Allegiance Group used Google Tag Manager to implement Google Analytics across AOTA’s extensive set of web properties, include multiple domains and subdomains.