6% Increase in Retention

How MemberCard Can Engage and Retain Donors for Your Nonprofit
Loyalty & Incentives
Proven benefits from our MemberCard loyalty and incentive program can build stronger relationships between your donors and your organization.
130% ROI

Alabama Public Television Outbound Texting Campaign
Public Media, Digital Marketing
Allegiance helps APT add a successful text messaging series to their spring campaign.
104% Increase in Donations

Georgia Mountain Food Bank
Food Banks, Strategy & Planning
With crucial input from Allegiance, GMFB realized substantial and speedy improvements in its marketing efforts.
86% positive feedback on content

American Physical Therapy Association
Professional Associations, Analytics & Insights, UX & Visual Design, Website Development
APTA came to Allegiance for a full redesign including digital strategy, content and messaging work, information architecture, wireframes, and development.
737% ROI from paid search advertising

Chesapeake Bay Foundation
Environment, Digital Marketing, Facebook Ads, Google Ads
Since 2018, Allegiance Group has been working with the Chesapeake Bay Foundation (CBF) to strategically grow its digital fundraising program in support of its mission to Save the Bay®.
67,000 Teens moved to action with mobile marketing

truth Campaign
Disease and Health, Website Development, Drupal, Mobile Commons
truth collaborated with Allegiance on a multi-step, SMS, email, and social messaging program called “Not Happy or Healthy," to bring attention to the issue of tobacco sales in Walgreens pharmacies and to foster action for a petition to ban tobacco sales in Walgreens and other pharmacies.
173% MORE GIFTS THAN IN PREVIOUS YEAR'S CAMPAIGN

Chattanooga Area Food Bank
Food Banks, Direct Mail, Strategy & Planning
Better campaigns and collateral mean better results. Improved targeting, content personalization, and improved design allowed CAFB to appeal more to recipients and stand out in Tennessee and Georgia.
Analytics provided a 360-degree view of users across web properties

American Occupational Therapy Association (AOTA)
Professional Associations, Analytics & Insights, Google Analytics
Allegiance Group used Google Tag Manager to implement Google Analytics across AOTA’s extensive set of web properties, include multiple domains and subdomains.
293% Increase in year-over-year revenue

The Climate Reality Project
Environment, Digital Marketing, Salsa
End-of-year fundraising efforts including email, social and search campaigns drove massive increases in first time donations for Climate Reality.
250%+ more new donors over previous year

Human Rights Watch
Human Services, Societal Benefit, Analytics & Insights, Digital Marketing, Facebook Ads
What did we do when our entire year-end fundraising strategy for Human Rights Watch was blown up by a surprise election result?
Answer: Embraced it.
32% Increase in acquisition rate

VPM
Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
47% Increase in Acquisition Response

Valley PBS
Public Media, Loyalty & Incentives, Loyalty & Incentives Program
Valley PBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always been part of their new member acquisition efforts, but the station was looking for an opportunity to further boost their direct mail acquisition response rate.