67,000 Teens moved to action with mobile marketing
truth Campaign
Disease and Health, Website Development, Drupal, Mobile Commons
truth collaborated with Allegiance on a multi-step, SMS, email, and social messaging program called “Not Happy or Healthy," to bring attention to the issue of tobacco sales in Walgreens pharmacies and to foster action for a petition to ban tobacco sales in Walgreens and other pharmacies.
173% MORE GIFTS THAN IN PREVIOUS YEAR'S CAMPAIGN
Chattanooga Area Food Bank
Food Banks, Direct Mail, Strategy & Planning
Better campaigns and collateral mean better results. Improved targeting, content personalization, and improved design allowed CAFB to appeal more to recipients and stand out in Tennessee and Georgia.
156% Increase in gross revenue
Free Library of Philadelphia
Nonprofits, Digital Marketing, Strategy & Planning
The integrated Year-End Match email campaign is historically the strongest performing digital campaign of the fiscal year. We wanted to make it even better.
1,383% More email signups
Food Allergy Research & Education Website Redesign
Disease and Health, UX & Visual Design, Website Development, Drupal
From user journeys to content strategy, Food Allergy Research & Education (FARE) redesigned their website to better serve their passionate audience: people with food allergies and their support systems.
Analytics provided a 360-degree view of users across web properties
American Occupational Therapy Association (AOTA)
Professional Associations, Analytics & Insights, Google Analytics
Allegiance Group used Google Tag Manager to implement Google Analytics across AOTA’s extensive set of web properties, include multiple domains and subdomains.
293% Increase in year-over-year revenue
The Climate Reality Project
Environment, Digital Marketing, Salsa
End-of-year fundraising efforts including email, social and search campaigns drove massive increases in first time donations for Climate Reality.
250%+ more new donors over previous year
Human Rights Watch
Human Services, Societal Benefit, Analytics & Insights, Digital Marketing, Facebook Ads
What did we do when our entire year-end fundraising strategy for Human Rights Watch was blown up by a surprise election result?
Answer: Embraced it.
32% Increase in acquisition rate
Virginia Public Media
Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
47% Increase in Acquisition Response
Valley PBS
Public Media, Loyalty & Incentives, Loyalty & Incentives Program
Valley PBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always been part of their new member acquisition efforts, but the station was looking for an opportunity to further boost their direct mail acquisition response rate.
130% Increase in page traffic
Austin PBS Giving Day
Public Media, Digital Marketing, Google Ads
KLRU came to Allegiance Group asking for help in making the most of this year’s “Amplify Austin,” a campaign designed to raise the profiles of and drive donations to more than 600 central Texas charities.
Custom list model increased response rate without changing packages or adding to cost.
Iowa Public Television
Public Media, Direct Mail, Strategy & Planning
Allegiance leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.
23% Increase in gross revenue
Nine Network
Public Media, Direct Mail, Strategy & Planning
Dynamic, less aggressive ask beats longtime control and generates more revenue.