The integrated Year-End Match email campaign is historically the strongest performing digital campaign of the fiscal year. We wanted to make it even better.

From user journeys to content strategy, Food Allergy Research & Education (FARE) redesigned their website to better serve their passionate audience: people with food allergies and their support systems.

Allegiance Group used Google Tag Manager to implement Google Analytics across AOTA’s extensive set of web properties, include multiple domains and subdomains.

End-of-year fundraising efforts including email, social and search campaigns drove massive increases in first time donations for Climate Reality.

What did we do when our entire year-end fundraising strategy for Human Rights Watch was blown up by a surprise election result? Answer: Embraced it.

When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.

Valley PBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always been part of their new member acquisition efforts, but the station was looking for an opportunity to further boost their direct mail acquisition response rate.

KLRU came to Allegiance Group asking for help in making the most of this year’s “Amplify Austin,” a campaign designed to raise the profiles of and drive donations to more than 600 central Texas charities.

Allegiance leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.

Dynamic, less aggressive ask beats longtime control and generates more revenue.

Country Music ads helped drive client calendar year end digital donor growth by nearly 190%!

A program audit resulted in several small but key changes that highlighted a strong case for support and inspired donors to click through and give in a big way.