Using Analytics For Long-Term Success
Arts and Culture, Loyalty & Incentives, Strategy & Planning
Analytics tools were used to identify priority groups, improve the donor experience, refine messaging, and build a roadmap for long-term success.
$42,470 REVENUE GENERATED
Strategies For An Annual Giving Program
Disease and Health, Human Services, Analytics & Insights, Digital Marketing, Strategy & Planning
Individual giving program using data-driven insights builds momentum for reaching more donors who are passionate about their mission.
Thousands of fans were added to the database along with behavioral information based on how participants interacted with the campaign.
Converting fans into donors for University of Alabama Athletics
Education, Digital Marketing
Turnkey solution leveraged the university’s broad-based national support to drive donors and dollars through an interactive marketing campaign known as Plant Your Flag.
102% Higher-than-projected gift average
Advancing Donor Loyalty
Faith-based, Digital Marketing, Direct Mail, Loyalty & Incentives
Since beginning their investment in donor loyalty, the Cathedral has been able to celebrate positive growth across all KPIs:
500%+ Increase in new donor count
Email Reactivation Campaign and Data Cleanup Yields Incredible Results
Arts and Culture, Public Media, Digital Marketing
Data Cleanup and EOY reactivation email campaign yielded outstanding results, significantly outperforming those of the prior year.
Feel-Good Engagement Tactic for Guiding Eyes For The Blind
Human Services, Digital Marketing
Interactive Valentine’s Day-themed #GEBPuppyLove campaign drives engagement and identifies social media channels to target for future campaigns.
Using Analytics To Maximize Support
Education, Analytics & Insights
Dartmouth College Advancement uses relationship mapping to identify high-potential prospects based on connections to current donors.
Erie City Mission experiences smooth transition to Allegiance Group + Pursuant
Erie City Mission continues to realize success with Allegiance Group + Pursuant
Human Services, Digital Marketing
Allegiance provides critical support in securing long-term supporters.
130% ROI
Alabama Public Television Outbound Texting Campaign
Public Media, Digital Marketing
Allegiance Group + Pursuant helps APT add a successful text messaging series to their spring campaign.
104% Increase in Donations
Georgia Mountain Food Bank
Food Banks, Strategy & Planning
With crucial input from Allegiance Group + Pursuant, GMFB realized substantial and speedy improvements in its marketing efforts.
86% positive feedback on content
American Physical Therapy Association
Professional Associations, Analytics & Insights, UX & Visual Design, Website Development
APTA came to Allegiance Group + Pursuant for a full redesign including digital strategy, content and messaging work, information architecture, wireframes, and development.
737% ROI from paid search advertising
Digital Fundraising Strategies Increase Growth and Revenue
Environment, Digital Marketing, Facebook Ads, Google Ads
Since 2018, Allegiance Group + Pursuant has been working with the Chesapeake Bay Foundation (CBF) to strategically grow its digital fundraising program in support of its mission to Save the Bay®.