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    47% Increase in Acquisition Response
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    Valley PBS

    Public Media, Loyalty & Incentives, Loyalty & Incentives Program
    Valley PBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always been part of their new member acquisition efforts, but the station was looking for an opportunity to further boost their direct mail acquisition response rate.
    130% Increase in page traffic
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    Austin PBS Giving Day

    Public Media, Digital Marketing, Google Ads
    KLRU came to Allegiance Group asking for help in making the most of this year’s “Amplify Austin,” a campaign designed to raise the profiles of and drive donations to more than 600 central Texas charities.
    Custom list model increased response rate without changing packages or adding to cost.
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    Iowa Public Television

    Public Media, Direct Mail, Strategy & Planning
    Allegiance leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.
    23% Increase in gross revenue
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    Nine Network

    Public Media, Direct Mail, Strategy & Planning
    Dynamic, less aggressive ask beats longtime control and generates more revenue.
    190% Average year over year growth rate in new donors
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    Public Media Facebook Lead Generation

    Public Media, Digital Marketing, Strategy & Planning, Facebook Ads
    Country Music ads helped drive client calendar year end digital donor growth by nearly 190%!
    85% E-Renewal revenue increase
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    KDFC

    Public Media, Digital Marketing, Direct Mail, Strategy & Planning
    A program audit resulted in several small but key changes that highlighted a strong case for support and inspired donors to click through and give in a big way.
    78% Gross revenue increase
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    Austin PBS Matching Gift Test

    Public Media, Direct Mail, Strategy & Planning
    Allegiance worked with Austin PBS to design and test a direct mail package to promote and maximize a generous matching gift from a couple of longtime supporters.
    23% Over the gross revenue goal during pandemic
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    Iowa Public Radio

    Public Media, Direct Mail, Strategy & Planning
    IPR's Challenge Match package increased the number of gifts from lapsed donors by 65% compared to the prior year.
    51% Increase response rate
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    KCTS

    Public Media, Analytics & Insights, Direct Mail
    KCTS 9, a public television station in Seattle, WA, was seeing declining acquisition mail response rates. Allegiance set out to find out why and reverse the trend.
    341 Shareable social media graphics created
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    National Audubon Society

    Environment, Digital Marketing, UX & Visual Design, Luminate
    To promote Audubon's Birds and Climate Change Report, Allegiance Group developed digital engagement strategies to encourage members, bird enthusiasts and public audiences to read the report and take actions—in the form of pledges or donations.
    76% Increase in actions taken
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    League of Women Voters Brand Strategy & Redesign

    Nonprofits, UX & Visual Design, Website Development, Drupal
    The redesigned League of Women Voters site showcases their rich, 100-year history and impact while connecting with younger activists and driving them take action on the issues that matter most to them.
    38% increase, year-over-year, in the number of cleanups submitted through Clean Swell.
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    Ocean Conservancy

    Environment, UX & Visual Design, PhoneGap
    Allegiance Group worked with Ocean Conservancy to design and build a mobile application, Clean Swell, and a new public database to provide analysis and reporting. The app was developed to streamline data collection for trash cleanups, allowing Ocean Conservancy to easily collect data year-round.