Valley PBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always been part of their new member acquisition efforts, but the station was looking for an opportunity to further boost their direct mail acquisition response rate.

KLRU came to Allegiance Group asking for help in making the most of this year’s “Amplify Austin,” a campaign designed to raise the profiles of and drive donations to more than 600 central Texas charities.

Allegiance leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.

Dynamic, less aggressive ask beats longtime control and generates more revenue.

Country Music ads helped drive client calendar year end digital donor growth by nearly 190%!

A program audit resulted in several small but key changes that highlighted a strong case for support and inspired donors to click through and give in a big way.

Allegiance worked with Austin PBS to design and test a direct mail package to promote and maximize a generous matching gift from a couple of longtime supporters.

IPR's Challenge Match package increased the number of gifts from lapsed donors by 65% compared to the prior year.

KCTS 9, a public television station in Seattle, WA, was seeing declining acquisition mail response rates. Allegiance set out to find out why and reverse the trend.

To promote Audubon's Birds and Climate Change Report, Allegiance Group developed digital engagement strategies to encourage members, bird enthusiasts and public audiences to read the report and take actions—in the form of pledges or donations.

The redesigned League of Women Voters site showcases their rich, 100-year history and impact while connecting with younger activists and driving them take action on the issues that matter most to them.

Allegiance Group worked with Ocean Conservancy to design and build a mobile application, Clean Swell, and a new public database to provide analysis and reporting. The app was developed to streamline data collection for trash cleanups, allowing Ocean Conservancy to easily collect data year-round.