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    Podcast
    Overwhelmed by an Omni-Channel Approach? Crucial Concepts and Practical Tips for Real World Success

    Overwhelmed by an Omni-Channel Approach? Crucial Concepts and Practical Tips for Real World Success

    Nonprofits, Digital Marketing, Strategy & Planning
    On this episode of the Go Beyond Fundraising podcast, we talk with Laura Hinrichsen, VP of Advertising, and Kacey Crawford, VP of Digital Strategy, about how nonprofits can master omni-channel fundraising and marketing. We break down crucial concepts, share practical tips, and discuss real-world success stories to help your nonprofit thrive in a competitive landscape. 
    Guide
    eBook thumbnail

    Your Ultimate Guide to Nonprofit Omni-Channel Fundraising & Marketing

    Nonprofits, Strategy & Planning
    This guide will help you focus on your messaging, personalize your communications, and create a consistent donor experience across all your channels. Coordinating your efforts to create an omni-channel donor experience isn’t just important—it’s essential.
    Guide

    Broadcast Calendar 2025

    Public Media, Traffic & Corporate Support
    Download your free print-friendly 2025 3-year standard broadcast calendar.
    Podcast
    Warm Up Year-End Prospects with a Year-Round Ad Spend

    Warm Up Year-End Prospects with a Year-Round Ad Spend

    Nonprofits, Strategy & Planning
    In this episode, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of focusing solely on year-end advertising — and why a year-round ad strategy may be more effective.
    Article

    You’re Getting Warmer: How a Year-Round Ad Spend Warms Prospects for Stronger Year-End Giving

    Nonprofits, Strategy & Planning
    In this episode, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of focusing solely on year-end advertising — and why a year-round ad strategy may be more effective.
    Article
    Your Ultimate Guide to 2024 Year-End Fundraising: 5 Principles for Success

    Your Ultimate Guide to 2024 Year-End Fundraising: 5 Principles for Success

    Nonprofits, Strategy & Planning
    The calendar year-end is complex, but it’s a puzzle you must solve. After all, this is a critical time for many nonprofits. On average, most organizations raise up to 30% of their annual budget and 31% or more of their online revenue in December.
    Webinar
    2024 Mid-Year Philanthropic Pulse Roundtable

    2024 Mid-Year Philanthropic Pulse Roundtable

    Nonprofits, Strategy & Planning
    Watch the recording and view the report from our semi-annual industry pulse survey. We hope you find value in learning about industry trends and peer sentiments to help us meet our challenges and goals in the year ahead.
    Article

    Gen X & Gen Alpha: Bridging the Generational Gap Through Giving 

    Nonprofits, Strategy & Planning
    Generational giving is more than another trendy topic; it’s shaping the future of fundraising. Each generation has unique giving behaviors and communication preferences that fundraisers and marketers must know to engage them effectively.
    Article

    Reality Check: Debunking 5 Digital Advertising Myths

    Nonprofits, Digital Marketing, Strategy & Planning, Facebook Ads, GivingDNA, Google Ads, Google Analytics
    As a fundraiser or marketer, you’ve probably said or heard these digital advertising misconceptions and others plenty of times. But as we move further into a digital age, you must leverage your full potential on digital platforms. To that end, we’re here to debunk five common digital advertising myths. Let’s jump right in.
    Podcast

    5 Myths About Digital Advertising

    Nonprofits, Strategy & Planning
    Digital advertising is full of mystery — it certainly doesn't help that the rules seem to change every day. In this episode of the Go Beyond Fundraising podcast, we aim to make digital advertising a little easier. Our guest, Allegiance Group + Pursuant VP of Advertising Laura Hinrichsen, joins us to dispel five myths about digital advertising.
    Podcast
    Is Crypto Safe for Nonprofits?

    Is Crypto Safe for Nonprofits?

    Nonprofits, Strategy & Planning
    The fall of cryptocurrency exchange FTX has many nonprofits wondering whether accepting donations in the form of crypto is still a good idea. In this episode, we talk with Pat Duffy, co-founder of The Giving Block, a platform that makes it easy for crypto to be both donated and accepted.
    Article

    Finish 2024 Strong with These Nonprofit Conferences

    Nonprofits, Public Media, Strategy & Planning
    We've compiled a list of the top conferences nonprofits should have on their radar in 2024. These conferences offer a unique opportunity for nonprofits to connect with their peers, learn from industry leaders, and make a difference in the world.