Webinar
Our Year of Email Deliverability Hell (and How We Climbed Out of the Fire)
Get tips on email stewardship, engagement, email validation and audience suppression strategies that will help you create a healthy and reliable responding list.
Webinar
Creating Integrated Data Dashboards with Google Data Studio
Nonprofits, Societal Benefit, Analytics & Insights, Digital Marketing, Google Analytics
Learn how League of Women Voters and Allegiance Group are using Google Data Studio to learn more about their site's users and optimize their campaigns.
Webinar
Blaze Your Own Trail
Public Media, Analytics & Insights, Digital Marketing, Direct Mail
Hear how four public media stations broke away from traditional approaches and developed their own path to success.
Webinar
Fundraising Trends & Strategies for Year-End and 2022
Disease and Health, Education, Environment, Food Banks, Human Services, Nonprofits, Public Media, Societal Benefit
Acquisition and retention trends pre-COVID, during COVID and now, and how to optimize your fundraising program for EOY and going forward, as well as how to forecast revenue.
Article
Apple Privacy Changes Will Cloud Email Open Rates
Nonprofits, Professional Associations, Digital Marketing
Apple recently announced that its upcoming release of iOS 15 will include a number of privacy-related changes designed to give users greater control over their personal information that is shared with third parties.
Article
6 Email Automations That Drive Revenue
Nonprofits, Professional Associations, Digital Marketing
Good marketing is having the right message, for the right people at the right time. Email automation does just that by sending emails based on user behavior.
Webinar
Donor Retention: Now that You Have Them, Why Not Keep Them?
Nonprofits, Digital Marketing, Direct Mail, Strategy & Planning
Strong donor retention shows a healthy organization. Learn about donor attrition, donor loyalty, and how using data can improve your retention strategy.
Article
Microsoft Ad Grant: It’s Time to Celebrate
Nonprofits, Digital Marketing, Strategy & Planning
Microsoft Ads (formerly Bing Ads) is rolling out a paid search ad grant program for qualifying nonprofits by offering a 50% discount to the first 100 eligible applicants.
Webinar
How to Measure and Track Your Website’s Success in Google Analytics
Professional Associations, Analytics & Insights, Digital Marketing, UX & Visual Design, Google Analytics
A successful website achieves your organization’s goals and satisfies your visitors’ needs. Learn why assigning organization’s and visitors’ goals to your content is critical to measure the success of your website. We will look at how to implement and measure ecommerce and Google Analytics goals to measure those goals.
Article
What Advertisers Need to Know about Google’s Third-Party Cookies
Digital Marketing
On June 24th, Google announced that it would delay its de-escalation of third-party cookie support to mid-2023.
Article
8 Facebook Tips to Create a Smart Audience-Targeted Campaign
Digital Marketing, Facebook Ads
Determining the goal first will allow you to work backwards to fill in the details of the campaign, while keeping your objective in mind.
Article
Google Page Experience Update: Is Your Site Ready?
Digital Marketing, Website Development
Starting in mid-June 2021, Google will begin the gradual rollout of a new page experience update that could impact how your website is ranked in Google’s search algorithm.