Good marketing is having the right message, for the right people at the right time. Email automation does just that by sending emails based on user behavior.

Strong donor retention shows a healthy organization. Learn about donor attrition, donor loyalty, and how using data can improve your retention strategy.

Microsoft Ads (formerly Bing Ads) is rolling out a paid search ad grant program for qualifying nonprofits by offering a 50% discount to the first 100 eligible applicants.

A successful website achieves your organization’s goals and satisfies your visitors’ needs. Learn why assigning organization’s and visitors’ goals to your content is critical to measure the success of your website. We will look at how to implement and measure ecommerce and Google Analytics goals to measure those goals.

On June 24th, Google announced that it would delay its de-escalation of third-party cookie support to mid-2023.

Determining the goal first will allow you to work backwards to fill in the details of the campaign, while keeping your objective in mind.

Starting in mid-June 2021, Google will begin the gradual rollout of a new page experience update that could impact how your website is ranked in Google’s search algorithm.

Learn how to use text message reminders, artificial intelligence, and second gift conversion emails to boost renewal performance.

Offset donor churn and revenue erosion with a right-sized annual acquisition plan that makes the most of both direct mail and digital channels.

GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.

Fundraising is a year-round concern for nonprofit organizations. Follow these 10 steps to increase gift giving from your donors and jumpstart your fundraising efforts.