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    Update on Early 2021 Facebook Ad Changes

    Digital Marketing, Google Ads
    GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.
    Article

    Update on Early 2021 Facebook Ad Changes

    Digital Marketing, Google Ads
    Article

    10 Ways to Increase Gift Giving From Your Donors

    Digital Marketing, Direct Mail
    Fundraising is a year-round concern for nonprofit organizations. Follow these 10 steps to increase gift giving from your donors and jumpstart your fundraising efforts.
    Webinar

    Google Ad Grants: Optimizing for 2021

    Google Ads
    Want to maximize the value of your ad grant in 2021? Watch this webinar to learn best practices and learn about new features.
    Article

    Persistence Pays Off: APT’s e-renewals help the station reach new heights

    Public Media, Digital Marketing
    Like most mature, long-standing membership organizations, APT had successfully managed its renewals through traditional methods for many, many years.
    Article

    How to conduct a T-test to test statistical significance of average gift

    Analytics & Insights, Digital Marketing
    So, you’ve just run a test to try to improve average order size or average gift. Now you need to see if you results are statistically significant.
    Article

    Google Analytics 4: What You Need to Know

    Analytics & Insights, Digital Marketing

    As if these last few months haven’t given us more than our fair share of things to worry about, Google Analytics has recently launched the latest version of its platform, called Google Analytics 4 (GA 4).

    Article

    5 Quick and Easy Ways to Make Your Website More Accessible

    UX & Visual Design
    When a website is truly accessible, it will be user-friendly, even for people living with auditory, cognitive, neurological, physical, speech, or visual disabilities.
    Article

    How to Fix Bot Traffic Using Google Tag Manager

    Analytics & Insights, Digital Marketing, Strategy & Planning, Website Development
    Has your website been hit by a bot attack? If you are using Google Tag Manager (GTM), read on to learn how you can prevent these bot attacks in the future.
    Guide

    2021 3-Year Standard Broadcast Calendar

    Public Media, Traffic & Corporate Support
    Article

    Google Questions Hub & Passage Indexing: A Perfect Pair

    Digital Marketing
    This post will help you understand how search engines have been changing over the years and how you can use this knowledge to create the best content for your audience.
    Article

    Drupal 8 Views Hooks: One View with Three Needed Outcomes

    Website Development
    How to use Drupal views to create the best user journey for your website.