6 Email Automations That Drive Revenue
Nonprofits, Professional Associations, Digital Marketing
Good marketing is having the right message, for the right people at the right time. Email automation does just that by sending emails based on user behavior.
Donor Retention: Now that You Have Them, Why Not Keep Them?
Nonprofits, Digital Marketing, Direct Mail, Strategy & Planning
Strong donor retention shows a healthy organization. Learn about donor attrition, donor loyalty, and how using data can improve your retention strategy.
Microsoft Ad Grant: It’s Time to Celebrate
Nonprofits, Digital Marketing, Strategy & Planning
Microsoft Ads (formerly Bing Ads) is rolling out a paid search ad grant program for qualifying nonprofits by offering a 50% discount to the first 100 eligible applicants.
How to Measure and Track Your Website’s Success in Google Analytics
Professional Associations, Analytics & Insights, Digital Marketing, UX & Visual Design, Google Analytics
A successful website achieves your organization’s goals and satisfies your visitors’ needs. Learn why assigning organization’s and visitors’ goals to your content is critical to measure the success of your website. We will look at how to implement and measure ecommerce and Google Analytics goals to measure those goals.
What Advertisers Need to Know about Google’s Third-Party Cookies
On June 24th, Google announced that it would delay its de-escalation of third-party cookie support to mid-2023.
8 Facebook Tips to Create a Smart Audience-Targeted Campaign
Digital Marketing, Facebook Ads
Determining the goal first will allow you to work backwards to fill in the details of the campaign, while keeping your objective in mind.
Google Page Experience Update: Is Your Site Ready?
Digital Marketing, Website Development
Starting in mid-June 2021, Google will begin the gradual rollout of a new page experience update that could impact how your website is ranked in Google’s search algorithm.
Google Tag Manager & Google Analytics: Tips for Tracking Content
Professional Associations, Analytics & Insights
Keep Them Coming Back for More: Renewal Strategies to Improve Retention
Nonprofits, Public Media, Digital Marketing, Direct Mail, Strategy & Planning
Learn how to use text message reminders, artificial intelligence, and second gift conversion emails to boost renewal performance.
Everything You Need to Know About Acquisition
Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning, Bing Ads, Facebook Ads, Google Ads
Offset donor churn and revenue erosion with a right-sized annual acquisition plan that makes the most of both direct mail and digital channels.
Update on Early 2021 Facebook Ad Changes
Digital Marketing, Google Ads
GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.
10 Ways to Increase Gift Giving From Your Donors
Digital Marketing, Direct Mail
Fundraising is a year-round concern for nonprofit organizations. Follow these 10 steps to increase gift giving from your donors and jumpstart your fundraising efforts.