Who Will Give Right Now? Prospect Research Secrets to Major Gift Segmentation
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Who Will Give Right Now?
When it comes to finding the right donors to ask for a major gift, it can be challenging to know which data points truly separate a highly connected donor from a disengaged one.
We created this resource to help you clarify how to group your major donor prospects in ways that best engage them.
This resource will explain:
- Four dimensions that matter the most when grouping major giving prospects
- Which fundraising practices to apply to each segment
- Sample segmentation map you can steal to help you visualize your major donor data
Major donors are the heroes of your fundraising program. Download the ebook today to learn how to best connect them to your cause.