The Ultimate Guide to Mid-Level Giving – Parts 1-4
Many organizations focus their efforts on major gifts, but mid-level donors offer stability to nonprofit organizations’ budgets too. Similarly to rolling out the red carpet for your major donors, mid-level donors want personalized attention.
In this comprehensive resource, we break down the ins and outs of mid-level donors and offer the tools to help you build the case to invest in a mid-level giving program at your organization.
This guide also outlines the data and tools available to help you scale a highly personalized approach for your mid-level donors, and also provides real-world examples of organizations that have raised thousands of dollars because of these tools.
This guide will help you learn:
- Building a case for developing a mid-level giving program
- How to build a mid-level giving program
- The data & technology you need to power your mid-level giving program
- How to design a communications plan for your mid-level giving program
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