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Voice & Mobile Marketing

Mobile channels work best when they feel personal, timely, and intentional. We help nonprofits use voice and SMS to deepen engagement, reinforce trust, and move supporters to action—without overwhelming them.

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What We Offer

Voice & Mobile services that deepen donor relationships 

Advocacy & Activation
AGP brings strategy, audience intelligence, and engagement expertise together to inspire action. We help organizations identify and activate supporters through targeted campaigns that build awareness, strengthen advocacy efforts, and encourage meaningful participation. By connecting the right audiences with the right opportunities to engage, organizations can amplify their message, grow their community of supporters, and advance their mission with greater impact.
Content Strategy & Copywriting
AGP writes content and copy that turn digital experiences into fundraising results. Through content governance, web strategy, and messaging tailored by audience and channel, we shape sites and campaigns around what your members and donors actually value. Our copywriters craft mission-driven, donor-centered narratives that carry one consistent story across appeals, email, and direct mail, moving supporters to give, sign up, and act.
Donor & Member Renewal
AGP turns retention strategies into stronger donor and member relationships. By combining audience insights, personalized communications, multichannel engagement, and continuous optimization, we help organizations reconnect with supporters and reinforce the value of their ongoing involvement. Our approach is designed to increase renewals, strengthen loyalty, and maximize lifetime value, creating a more sustainable foundation for fundraising and membership growth.
Events & Peer-to-Peer
AGP designs and promotes event and peer-to-peer fundraising experiences that turn supporters into advocates. Our UX and creative shape registration pages, fundraiser profiles, and event sites that are easy to set up and share, while email, advertising, and mobile outreach drive signups and keep momentum going from launch through day-of and follow-up. The result is expanded reach, new supporters you would not have found on your own, and a stronger connection to your mission.
Stewardship & Upgrade
AGP strengthens donor relationships through data-informed stewardship and upgrade strategies that encourage deeper engagement over time. By identifying high-potential supporters, personalizing communications, and aligning outreach with donor interests and behaviors, we help organizations move donors from one-time gifts to recurring support, higher giving levels, and greater long-term commitment. The result is stronger retention, increased donor value, and a more sustainable fundraising program.
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Results

Mobile engagement that turns action into results.

Targeted SMS Increases Giving Tuesday Revenue

Allegiance Group + Pursuant partnered with WKAR Public Media to implement a peer-to-peer texting campaign, bringing in nearly 20 percent of its total Giving Tuesday goal.

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Because of You: How Emotion and Urgency Powered a Record-Breaking Giving Tuesday

City of Hope’s multi-channel campaign used a powerful match and heartfelt storytelling to drive donor engagement and giving.

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Optimizing New Donor Experience and Strategy to Drive Sustainable Growth

AGP optimized NAMI’s acquisition strategy and donor experience to drive multi-gift stewardship and sustainable growth.

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Why AGP

Built for Omni-Channel ROI

Voice and texting amplify your omni-channel campaigns by delivering timely touchpoints that increase response, reinforce messaging, and improve overall performance.

Immediate Reach, Used Intentionally

We use mobile channels sparingly and strategically, reaching supporters at the right moments without overwhelming or eroding trust.

Relational by Design

Every message is grounded in donor context, consent, and relevance, so outreach feels personal, respectful, and worth engaging.

Mobile moments that drive real results

We were pleased with the results of our calendar year-end campaign, especially the response from direct mail donors. Text was a key strategy in our incremental revenue, and that effort grossed more than $40K with an average gift of almost $175.

In our most recent campaign, current and lapsed direct mail donors drove the majority of revenue (nearly 8.5:1 and 3.8:1 ROI, respectively) and the text component had an ROI of 5.8, outperforming our Giving Tuesday results. To me, this reinforces the value of our integrated, data-informed approach.

Summer Parrish

National Director, Individual Giving & Development at National Alliance on Mental Illness

Giving Tuesday is one of our most important fundraising moments of the year, and this campaign truly exceeded our expectations. It reminded our community that they are a vital part of every breakthrough, every reunion, every moment of hope.

Jennifer Lomax

Senior Executive Director, City of Hope

The SMS Giving Tuesday Campaign was a great addition to our Giving Tuesday strategy. The Allegiance Group + Pursuant team made the process easy, and we appreciated their insight and support.

Anonymous Client

WKAR

Our Experts

Strategists behind purposeful mobile engagement 

Stephanie Drahan

VP, Account Management

Ashlee Wilhite

AVP, Client Strategy

David Sacchetti

AVP, Client Strategy

Erin Robertson

AVP, Client Strategy

JC Bouvier

AVP, Client Strategy

Jessica Woodard

AVP, Client Strategy

Kim Richardson

AVP, Client Strategy

Make mobile-communication feel human again.

Let’s Talk Strategy

Related

Webinar

Match Point: Serving Up Omni-Channel Wins on Giving Tuesday

Webinar

Talk to Me: How SMS + Voice Broadcast Can Amplify Your Fundraising Results

Article

Explore Multichannel Fundraising Advice from the Experts

View All Resources
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Smarter ways to engage supporters, delivered thoughtfully

Get the latest AGP guides, webinars, articles, and podcasts in your inbox, curated to sharpen your strategy and keep your mission moving forward

FAQs

How does my organization begin with mobile?

We work with vendors that can assist in launching your peer-to-peer or broadcast texting program. We provide guidance to ensure the sustainable development of your mobile program.

Can you work alongside our in-house team or existing vendors?

Yes. We frequently collaborate with internal teams and external partners to ensure voice and mobile efforts align with your broader strategy and workflows.

How do you ensure compliance and supporter trust?

We follow best practices for opt-in, governance, and compliance to ensure every message reinforces trust and respects supporter choice.

How quickly can we see results from voice and SMS campaigns?

Results vary based on audience readiness and integration, but many organizations see engagement lifts quickly when mobile supports existing campaigns. We focus on sustainable performance, not short-term spikes.

How do you measure success beyond open rates or clicks?

Mobile performance is evaluated both as a standalone channel as well as contextually within omnichannel campaign goals. We prioritize conversion, retention, lift, and long-term value.

How do you prevent supporters from feeling overwhelmed by messages?

We design message logic, segmentation, and cadence intentionally to respect attention, reinforce relevance, and meet supporter expectations.

Are voice and mobile only effective for advocacy or urgent campaigns?

No. Mobile channels are best utilized to deepen relationships. We leverage mobile to support stewardship, retention, events, peer-to-peer engagement, and relationship-building across the donor lifecycle.

Let’s design mobile moments that move the needle.

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