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Grow Your Mid-Level and Major Giving Programs

Mid-level and major gifts don’t grow by chance. They grow when insight, strategy, and personal connection work together. We help nonprofits identify the donors with the greatest potential—and engage them with intention, relevance, and care.

Let’s Talk Strategy

What We Offer

When donors are ready to do more, your strategy should be ready too

Audience Insights
AGP transforms donor and audience data into insights that drive smarter fundraising decisions. Using advanced analytics, GivingDNA, and industry expertise, we uncover who your supporters are, what motivates them, and where the greatest opportunities for growth exist. By turning complex data into clear, actionable recommendations, we help organizations refine strategy, strengthen donor engagement, and make more confident investments across acquisition, retention, and stewardship efforts.
Benchmarks
AGP turns performance data into meaningful comparisons that guide smarter strategy. By evaluating fundraising, marketing, and donor metrics against industry benchmarks, peer organizations, and historical performance, we help nonprofits identify strengths, uncover gaps, and prioritize opportunities for improvement. The result is a clearer understanding of what is working, where to focus resources, and how to drive sustainable growth over time.
Campaign Counsel
AGP provides the strategy, structure, and donor insights needed to plan and execute successful fundraising campaigns. From campaign readiness and goal setting to donor identification, engagement strategies, and stewardship planning, we help organizations build momentum and maximize giving opportunities. By aligning campaign priorities with donor capacity and organizational goals, nonprofits gain a clear roadmap for reaching ambitious fundraising targets and sustaining long-term philanthropic support.
Direct Response Activation
AGP turns donor intent into action through data-driven direct response fundraising. By combining audience insights, compelling offers, multichannel outreach, and continuous testing, we create campaigns designed to inspire immediate engagement and measurable results. Our approach connects the right message with the right audience at the right time, helping organizations acquire donors, reactivate supporters, increase giving, and maximize fundraising performance across channels.
Donor Engagement Specialist
AGP brings strategy, data, and personalization together to improve donor engagement. Our team develops engagement strategies that connect donor insights, stewardship, fundraising programs, and multichannel communications into a cohesive supporter experience. By understanding what motivates donors and delivering relevant messages at the right moments, we help organizations strengthen relationships, increase retention, and grow the long-term value of every donor connection.
Gift Officer Coaching
AGP strengthens gift officer effectiveness through coaching that blends donor intelligence, fundraising strategy, and practical application. We help teams prioritize portfolios, develop meaningful engagement plans, and navigate donor conversations with greater confidence. By focusing on relationship-building and intentional donor progression, organizations can improve retention, increase major gift revenue, and create a stronger pipeline for future philanthropic support.
GivingDNA
AGP helps nonprofits transform data into smarter fundraising decisions with GivingDNA, our donor intelligence and analytics platform. By unifying donor, giving, wealth, engagement, and behavioral data, GivingDNA reveals who donors are, what motivates them, and where the greatest opportunities exist. Organizations gain the insights needed to improve segmentation, prioritize outreach, strengthen fundraising performance, and create more meaningful donor relationships.
Program Assessment
AGP evaluates fundraising programs through the lens of donor engagement, team effectiveness, portfolio performance, and long-term growth potential. By assessing strategy, processes, staffing, donor experiences, and results, we identify strengths, uncover opportunities, and prioritize recommendations for improvement. Our assessments provide organizations with a clear understanding of where they are today and a practical roadmap for strengthening performance, deepening donor relationships, and increasing fundraising impact.
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Results

Results rooted in donor relationships

How NAMI Grew Mid-Level Giving by Focusing on Belonging, Not Exclusivity

NAMI transformed its mid-level giving program with personalized donor engagement and a community-focused giving society, driving 39% revenue growth, 42% more active donors, and 24% more donor upgrades.

View Case Study

Turning Funding Cuts into Funding Growth: IdahoPTV’s Mid-Level Breakthrough 

With federal funding at risk, IdahoPTV needed a fast, scalable way to strengthen individual giving and retention. Discover how Mid-Level Accelerator unlocked 46% growth in revenue per prioritized donor.

View Case Study

A food pantry’s revenue doubled thanks to smart, sustainable mid-level donor program

View Case Study
View All Mid-level & Major Gift Case Studies

Why AGP for Mid-Level and Major Gifts?

Reveal True Giving Potential

We uncover who is most likely to grow their giving—and why. Using GivingDNA and custom analysis, we identify opportunity audiences hiding in plain sight so your team can prioritize effort where it matters most.

Strategy for Growth

We refine and elevate audience segmentation, using RFM and custom models to deliver the right message to the right supporters every time.

Human Connection at Scale

Data identifies opportunity. People build relationships. Our donor engagement specialists support high-touch outreach that feels personal, timely, and authentic—without overwhelming internal teams.

Looking for help with your mid-level program? Learn more about our Mid-Level Accelerator solution.

Learn More

Partnerships that move missions

By partnering with  Allegiance Group + Pursuant, we have leveraged analytics and insights to gain a better understanding of the giving behaviors of our donors, employees, patients and our community. Their innovative solutions and expertise have helped to both evolve our internal culture and grow our revenue. As a result, we have developed strategies, both short and long term, to drive more meaningful relationships with our supporters.

Community Health Network Foundation

The wealth of information we have on these folks is typically quite incredible and weighs much, much deeper than anything you might find in a typical corporate file.

Mike Foote

Executive Director of Research and Prospect Management, Dartmouth Advancement

The Houston SPCA continues to grow in our service to the community year over year.  From disaster response, to companion animal, equine, farm animals, and wildlife, we are hands on every single day saving lives. To continue to expand our program impact, serve more animals, and ensure we have the resources we needed, we sought an agency that had the same passion and commitment to excellence that we have.  Pursuant has been a partner in all aspects of our development growth in the past two years. From building stronger acquisition strategies to putting infrastructure around mid-level giving, we had a lot of priorities and Allegiance Group + Pursuant proved their skills in analytics, creativity, and commitment early on in the journey!

Jo Sullivan

Chief Community and Development Officer, Houston SPCA

Experts

Our Mid-Level & Major Giving Strategists

Alyssa Boger

EVP, Client Experience

Ryan Carpenter

VP, Client Success

Colleen Patel

Senior Customer Success Manager

Your next major donor may already be in your file.

Let’s Talk Strategy

Related Resources

Webinar

Mid‑Level Isn’t a Stepping Stone: Here’s How NAMI Turned It into a Growth Engine

Article

Why Mid-Level Giving Matters More Than Ever: Building Relationships That Drive Sustainable Growth

Podcast

Where Does Mid-Level Giving Fit? Building Donor Relationships Between Acquisition and Major Gifts

View All Resources
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Mid-Level & Major Giving Strategy FAQ

How do nonprofits transition mid-level donors to major givers?

AGP helps nonprofits bridge this gap by combining data-driven insights with a focus on human connection. We use custom RFM models and our GivingDNA platform to identify mid-level donors with major gift potential. From there, our team of experts executes personalized, authentic outreach that guides those prospects toward larger, more meaningful commitments to your mission.

What wealth screening and propensity tools does AGP use?

We use our proprietary GivingDNA platform alongside custom data analysis to uncover opportunities that may be hiding in plain sight. This provides a faster, more actionable alternative to traditional, time-consuming wealth screening processes. In turn, your team can prospect and segment your database more easily based on true giving behaviors.

What types of organizations partner with AGP for mid-level and major gifts?

AGP serves a wide range of mission-driven organizations looking to scale their mid-level and major gift pipelines. Our customized strategies are trusted by nonprofits across multiple sectors, including food banks, faith-based organizations, public media, higher education, healthcare foundations, environment and animal welfare groups, associations, and human services.