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Professional associations

Digital systems thatactuallyserve your members

Professional associations face rapid tech change, tighter budgets, and rising member expectations. We bring clarity to complex ecosystems—integrating platforms, aligning stakeholders, and building digital experiences that deliver real member value today and adapt for what’s next. 

Connect With AGP

About

Why Professional Associations chose AGP

AGP combines deep technical expertise with strategic judgment to help professional associations navigate complex, interconnected digital ecosystems. We understand the tools associations rely on—AMS platforms, content systems, community platforms, learning platforms, communication systems, event technologies, and data integrations—and how they must work together to deliver real member value.

Beyond implementation, we act as trusted advisors, helping organizations evaluate options, avoid unnecessary investments, and make informed decisions grounded in long-term goals. Our team brings decades of experience across platforms and nonprofit sectors, paired with an honest, transparent approach to scope, cost, and timelines. The result is digital solutions that are practical, scalable, and built to evolve alongside your members’ needs.

67%

in response rate

#4

in SEO analytics

47%

increase in revenue

Who We Serve

What We Offer

Expertise and technology built for Professional Associations

Analytics
AGP turns your campaign and website data into decisions you can act on. We set up and audit tracking across GA4, Piano, and other platforms, build dashboards that surface what actually matters, and connect the dots between traffic, engagement, and conversion. The result is a clear picture of what’s working, what isn’t, and where to focus next.
Direct Response Activation
AGP turns donor intent into action through data-driven direct response fundraising. By combining audience insights, compelling offers, multichannel outreach, and continuous testing, we create campaigns designed to inspire immediate engagement and measurable results. Our approach connects the right message with the right audience at the right time, helping organizations acquire donors, reactivate supporters, increase giving, and maximize fundraising performance across channels.
Strategic Planning
AGP brings clarity and direction to complex fundraising decisions. Using data, audience insights, and growth-focused analysis, we help organizations identify opportunities, evaluate potential outcomes, and develop strategies grounded in evidence rather than assumptions. The result is a practical roadmap that aligns resources, priorities, and goals to drive stronger performance and long-term impact.
User Experience Design
AGP designs digital experiences around real user behavior, not guesswork, mapping journeys and removing friction so every page and flow guides visitors toward action. From email and campaign landing pages to websites and apps, our UX decisions are grounded in research and tested against how people actually engage. The result is experiences that convert visitors into donors, members, and lasting supporters.
Website Design & Development
AGP builds websites that convert visitors into donors and keep members engaged, on WordPress, Drupal, or Ibexa, with accessible, WCAG-compliant solutions your team can easily update. We take a content-first approach, designing every page and flow around real user behavior and data, with eCRM and system integrations available so supporter data flows smoothly. After launch, we can support you with ongoing maintenance as your needs evolve.

Member-centered digital experiences

We help associations modernize websites and applications so members can easily find content, access benefits, learn, register for events, and engage online. Our work improves information architecture, search, personalization, and gated content to deliver clearer, more valuable experiences. 

Complex system integration & data strategy

Professional associations rely on interconnected platforms—from AMS and CMS tools to events, journals, marketing, and data systems. AGP designs and implements integrations that allow data to flow reliably across systems, improving member experiences, operational efficiency, and decision-making. 

Strategic technology consulting & evaluation

When technology decisions feel high-risk or unclear, AGP provides an outside, expert perspective. We help associations evaluate platforms, assess effort and cost, and avoid oversized investments—ensuring solutions align with real needs and long-term goals. 

We focus on what will deliver value now—and in the future

Let’s Talk Strategy
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Results

Sophisticated digital solutions that engage members

New Jersey School Boards Association’s Enhanced Website

Discover how NJSBA transformed its website with modern design, streamlined navigation, and new tech integrations to better serve school boards statewide.

View Case Study

Copy & Design Refresh Makes a Big Impact

Tau Beta Pi reverses declining response rates and revenue in its three annual direct mail campaigns.

View Case Study
screenshots of new website in laptop and mobile device

Retail Industry Leaders Association Website Redesign

Improved user engagement allows users to share their contact information, subscribe to newsletters, respond to calls to action, and engage via social media across the site.

View Case Study
View All Professional Association Case Studies

Responsive partners who listen to you

This is the best experience I’ve had with any vendor. By a lot. I’m extremely pleased with how attentive they’ve been to our vision, how they’ve identified opportunities in alignment with that vision that we hadn’t thought of, and how they’ve respected our timeline and budget. On top of all that, they’re just been plain fun to work with.

Jason Bellamy

Executive Vice President, Strategic Communications, American Physical Therapy Association

The team at Allegiance Group + Pursuant was wonderful to work with. They took the time to understand our problems and create a solution that truly helps our membership quickly access the information they need to help their patients. ACCC is very happy with the digital Patient Assistance & Reimbursement Guide, and I have heard great things from our membership regarding its new, digital format and easy use. Allegiance helped make what was already a relied-upon resource even more valuable for our members!

Maddi Parker

Content Manager, Association of Community Cancer Centers (ACCC)

We couldn’t be more pleased with what we accomplished. We dramatically improved our positioning with external audiences and how we engage our members. We are now poised to grow and thrive in exciting new ways.

Jeff Cohen

Director, Public Affairs & Marketing, INFORMS

Our Experts

A team of collaborators and builders

Kathi Bahr

Kathi Bahr

VP, Creative Services

Mark Leta

VP, Technology

Ren John

VP, AI Strategy & Solutions

TJ Peeler

VP, Client Strategy

Kate Peach

Director, Technical Project Management

Sara Franco

Senior Digital Project Manager

Donna Pizzi

Senior UX & Content Strategist

David Sayre

Technical Lead

Krystee Dryer

Technical Lead

Pierre Berryer

Technical Lead

Miro Kresonja

Technical Lead

We understand how associations work, the tools they rely on, and the challenges they face

Partner with AGP

Updates & Resources

Insights for Professional Association leaders

Webinar

When Your Nonprofit Website Gets Hacked: Lessons from a Real Recovery

Article

Donor-Advised Fund are More Than a Giving Channel – They are a Donor Signal

Podcast

DAFs are No Longer a Niche Giving Vehicle. Is Your Nonprofit Treating Them That Way?

View All Resources
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Insights on digital solutions that deliver for associations 

Get practical insights on digital strategy, technology, and user experience right to your inbox to help your organization make smarter, more confident decisions.

FAQs

How quickly will we see results?

Timelines vary based on scope, complexity, and readiness. Many associations see early improvements – such as clearer user paths, better content findability, or stronger conversions – within the first few months, with deeper impact as systems and experiences mature.

Can you work with our in-house team?

Yes. We regularly partner with internal development, IT, and marketing teams. AGP can lead, support, or integrate seamlessly filling gaps, providing strategic guidance, or executing alongside your existing resources.

How do you measure success and ROI?

We focus on outcomes, not vanity metrics. Success is measured through conversion-driven indicators such as member engagement, content usage, registrations, lead quality, and operational efficiency – all aligned to your organization’s real goals

Do you work with AMS and member systems?

Yes. We have experience integrating and extending AMS platforms alongside CMS, LMS, marketing, event, and data tools ensuring systems work together to support member experiences and internal operations

Can you modernize without a full rebuild?

Often, yes. We help associations identify when incremental improvements or targeted integrations can deliver value – avoiding unnecessary rebuilds while still improving performance and usability.

How do you handle complex integrations?

We start with strategy and architecture before implementation. That includes evaluating data flows, dependencies, and risks – then designing integrations that are secure, scalable, and maintainable over time. 

Is AGP a long-term partner or project-based?

Both. Some associations engage us for specific initiatives, while others rely on AGP as an ongoing strategic and technical partner as needs evolve. 

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Ready to talk strategy?