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Email & Automation

Email remains the most effective digital channel for building relationships, inspiring generosity, and sustaining long-term support. Our Email & Automation expertise helps nonprofits move beyond one-off sends to intentional, data-informed journeys that respect supporters while advancing revenue and mission goals.

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What We Offer

Strategic email programs built for growth 

Acquisition & List Growth
AGP helps nonprofits build a healthy pipeline of future donors through data-driven acquisition and reactivation strategies. We combine audience insights, predictive modeling, testing, and multichannel marketing to identify high-value prospects, engage new supporters, and reconnect with lapsed donors. By reaching the right audiences with compelling creative and coordinated campaigns, we help organizations grow their donor file, strengthen long-term revenue, and create a more sustainable path to fundraising success.
Advocacy & Activation
AGP brings strategy, audience intelligence, and engagement expertise together to inspire action. We help organizations identify and activate supporters through targeted campaigns that build awareness, strengthen advocacy efforts, and encourage meaningful participation. By connecting the right audiences with the right opportunities to engage, organizations can amplify their message, grow their community of supporters, and advance their mission with greater impact.
Content Strategy & Copywriting
AGP writes content and copy that turn digital experiences into fundraising results. Through content governance, web strategy, and messaging tailored by audience and channel, we shape sites and campaigns around what your members and donors actually value. Our copywriters craft mission-driven, donor-centered narratives that carry one consistent story across appeals, email, and direct mail, moving supporters to give, sign up, and act.
Conversion Optimization
AGP finds where visitors drop off and fixes it. Through funnel analysis, A/B testing, and hands-on research with tools like heatmaps and session recordings, we identify friction points on your donation forms, sign-up flows, and landing pages, then test and refine until they perform better. The result is more donors, members, and supporters completing the action they came to take.
Creative & Design
AGP builds visual identities and campaign creative that keep supporters engaged everywhere your brand shows up, in emails, direct mail, ads, and on the web. We start with research to uncover what makes you unique, then bring it to life consistently across every touchpoint through design and UX. The result is one recognizable brand and a seamless supporter journey, from first impression to lasting loyalty.
Donor & Member Renewal
AGP turns retention strategies into stronger donor and member relationships. By combining audience insights, personalized communications, multichannel engagement, and continuous optimization, we help organizations reconnect with supporters and reinforce the value of their ongoing involvement. Our approach is designed to increase renewals, strengthen loyalty, and maximize lifetime value, creating a more sustainable foundation for fundraising and membership growth.
Events & Peer-to-Peer
AGP designs and promotes event and peer-to-peer fundraising experiences that turn supporters into advocates. Our UX and creative shape registration pages, fundraiser profiles, and event sites that are easy to set up and share, while email, advertising, and mobile outreach drive signups and keep momentum going from launch through day-of and follow-up. The result is expanded reach, new supporters you would not have found on your own, and a stronger connection to your mission.
Stewardship & Upgrade
AGP strengthens donor relationships through data-informed stewardship and upgrade strategies that encourage deeper engagement over time. By identifying high-potential supporters, personalizing communications, and aligning outreach with donor interests and behaviors, we help organizations move donors from one-time gifts to recurring support, higher giving levels, and greater long-term commitment. The result is stronger retention, increased donor value, and a more sustainable fundraising program.
Strategic Planning
AGP brings clarity and direction to complex fundraising decisions. Using data, audience insights, and growth-focused analysis, we help organizations identify opportunities, evaluate potential outcomes, and develop strategies grounded in evidence rather than assumptions. The result is a practical roadmap that aligns resources, priorities, and goals to drive stronger performance and long-term impact.
Strategic Segmentation
AGP turns donor data into actionable audience strategies that drive stronger fundraising results. By combining analytics, behavioral insights, and fundraising expertise, we identify the groups most likely to respond, engage, upgrade, or give again. Our approach goes beyond reporting to create targeted donor journeys that inform messaging, channel strategy, and investment decisions, helping organizations reach the right audiences with greater confidence and impact.
Sustainer and Mid-Level Donor Programs
AGP brings strategy, data, and donor-centered stewardship together to grow sustainer and mid-level giving programs. We help organizations identify high-potential supporters, deliver personalized experiences, and build meaningful relationships that inspire greater commitment over time. By increasing retention, recurring revenue, and donor lifetime value, nonprofits can create a stronger foundation for long-term fundraising success and future major donor growth.
Testing & Optimization
AGP uses continuous testing and data-driven optimization to improve fundraising and marketing performance over time. From audience targeting and channel strategy to messaging, creative, and donor experiences, we evaluate what drives engagement and refine programs based on real-world results. By turning insights into action, organizations can reduce guesswork, improve efficiency, and make more informed decisions that strengthen outcomes across the donor lifecycle.
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Results

Smarter email. Stronger results.

Client’s see a 3x higher email response rate vs. industry

Chesapeake Bay Foundation case study

40% increase in annual digital revenue

Since 2018, AGP has been working with the Chesapeake Bay Foundation (CBF) to strategically grow its digital fundraising program in support of its mission to Save the Bay®.

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Doubling Sustainer Growth

A rapid-response digital campaign that doubled new monthly donors and tripled monthly revenue year over year for a regional food bank.

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77% higher overall response rate than M+R benchmarks

AGP Direct Response Team helps the Minnesota Zoo Foundation get stellar results in state-wide fundraising day.

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View All Email and Automation Case Studies

Why AGP

Campaign Strategy & Planning

Design email strategies aligned to goals, audiences, and calendars—ensuring each theme and message has purpose, timing, and a clear role

 Automated Journeys & Logic

Build lifecycle-based automations that respond to a supporter’s behavior and stage, from welcome and renewal to reactivation and upgrade.

Copywriting & Creative Direction

Craft donor-centered email copy that is emotionally resonant, brand-aligned, and designed to drive action and trust.

Template & System Management

Design, build, and manage email templates, HTML, QA, and deployment for consistency, accessibility, and performance.

Segmentation & Personalization

Use behavioral and transactional data to segment audiences and deliver relevant, respectful messages at scale.

Reporting & Optimization

Track performance, surface insights, and continuously refine strategies to improve engagement, conversion, and long-term value.

Partnerships that move missions

AGP helped us turn a challenging moment into a surge of sustained support. Their segmented approach ensured our message resonated with every donor and prospect.

Kendra Paiz

Director of Annual Fund, Food Bank of Central & Eastern North Carolina

As a public media station, you always must stay “top of mind” with your donors. And, the best way to do that is to use the multiple tools available in your tool box. With Allegiance Group + Pursuant’s support, we expanded our multi-faceted campaigns, adding robust digital and email programs in addition to texting campaigns, in support of our membership mailings, resulting in our best fundraising year ever in FY21!

Despina Vodantis

Director of Membership, Alabama Public Television

AGP is a creative and dedicated partner. They took the time to get to know and understand our organization so that they were able to suggest tactics and create a suite of digital assets that helped us reach our target audiences.

Elizabeth Sorrell

Vice President, Audience Engagement, National Audubon Society

Experts

Our Strategists 

Ashleigh Lambert

VP, Client Strategy

Stephanie Drahan

VP, Account Management

Ashlee Wilhite

AVP, Client Strategy

JC Bouvier

AVP, Client Strategy

Keith Kolb

Digital Senior Account Manager

Not sure which solution fits your needs?

Let’s Talk Strategy

Related

Webinar

Match Point: Serving Up Omni-Channel Wins on Giving Tuesday

Webinar

Breaking the Mold on Donor Acquisition: Data-Driven Innovation

Guide

How to Grow Your Nonprofit’s Digital Reach Without Losing the Power of Direct Mail

View All Resources
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FAQs

What email platforms do you support?

We work across leading nonprofit and commercial email platforms, including Blackbaud Luminate Online, Engaging Networks, EveryAction, Salsa, CharityEngine, Salesforce Marketing Cloud, HubSpot, Mailchimp, and Constant Contact. Our approach is platform-agnostic, so strategy and outcomes always come first.

How long does it take to see results from email and automation?

Some improvements can be seen quickly, especially in deliverability, engagement, or conversion. Meaningful, sustained results typically build over several months as strategies, testing, and automation mature.

Can you work alongside our in-house development or marketing team?

Yes. We frequently partner with in-house teams, complementing internal capacity with strategy, execution support, and specialized expertise while maintaining clear roles and collaboration.

How do you measure success for email programs?

We focus on conversion, retention, and long-term donor value—not vanity metrics alone. Performance is evaluated through engagement trends, revenue impact, lifecycle movement, and program sustainability.

How do you protect deliverability and list health?

Deliverability is foundational to our work. We prioritize list hygiene, sender reputation, authentication best practices, and responsible segmentation to ensure emails reach inboxes and remain trusted.

Do you focus more on automation or one-time campaigns?

Both. One-time campaigns drive urgency and response, while automation creates consistency and scale. The strongest programs use both strategically across the donor lifecycle.

How do you avoid overwhelming supporters with too many emails?

We design programs around supporter experience, using segmentation, cadence planning, and behavioral triggers to ensure messages feel relevant, timely, and respectful.

Explore what stronger email and automation could unlock.

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