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Analytics & Performance Measurement

AGP leverages client data and analyzes your supporters’ behavior to identify opportunities or areas of challenge so you can raise more money, grow your supporters – and build a healthy donor file for the long term.

Grow Your Donor Base

What We Offer

Services designed for organizations of all sizes

Acquisition & List Growth
AGP helps nonprofits build a healthy pipeline of future donors through data-driven acquisition and reactivation strategies. We combine audience insights, predictive modeling, testing, and multichannel marketing to identify high-value prospects, engage new supporters, and reconnect with lapsed donors. By reaching the right audiences with compelling creative and coordinated campaigns, we help organizations grow their donor file, strengthen long-term revenue, and create a more sustainable path to fundraising success.
Advertising & Media
AGP equips nonprofits with insights to turn paid media into a strategic growth engine. Our in-house team combines audience data, channel planning, media buying, creative, testing, and real-time optimization to reach new supporters, re-engage lapsed donors, and move people toward action. With transparent reporting, client-owned accounts, and full-funnel measurement, we connect paid media to the broader donor journey so every campaign supports stronger reach, better learning, and sustainable fundraising growth.
Analytics
AGP turns your campaign and website data into decisions you can act on. We set up and audit tracking across GA4, Piano, and other platforms, build dashboards that surface what actually matters, and connect the dots between traffic, engagement, and conversion. The result is a clear picture of what’s working, what isn’t, and where to focus next.
Audience Insights
AGP transforms donor and audience data into insights that drive smarter fundraising decisions. Using advanced analytics, GivingDNA, and industry expertise, we uncover who your supporters are, what motivates them, and where the greatest opportunities for growth exist. By turning complex data into clear, actionable recommendations, we help organizations refine strategy, strengthen donor engagement, and make more confident investments across acquisition, retention, and stewardship efforts.
Benchmarks
AGP turns performance data into meaningful comparisons that guide smarter strategy. By evaluating fundraising, marketing, and donor metrics against industry benchmarks, peer organizations, and historical performance, we help nonprofits identify strengths, uncover gaps, and prioritize opportunities for improvement. The result is a clearer understanding of what is working, where to focus resources, and how to drive sustainable growth over time.
Conversion Optimization
AGP finds where visitors drop off and fixes it. Through funnel analysis, A/B testing, and hands-on research with tools like heatmaps and session recordings, we identify friction points on your donation forms, sign-up flows, and landing pages, then test and refine until they perform better. The result is more donors, members, and supporters completing the action they came to take.
GivingDNA
AGP helps nonprofits transform data into smarter fundraising decisions with GivingDNA, our donor intelligence and analytics platform. By unifying donor, giving, wealth, engagement, and behavioral data, GivingDNA reveals who donors are, what motivates them, and where the greatest opportunities exist. Organizations gain the insights needed to improve segmentation, prioritize outreach, strengthen fundraising performance, and create more meaningful donor relationships.
Program Assessment
AGP evaluates fundraising programs through the lens of donor engagement, team effectiveness, portfolio performance, and long-term growth potential. By assessing strategy, processes, staffing, donor experiences, and results, we identify strengths, uncover opportunities, and prioritize recommendations for improvement. Our assessments provide organizations with a clear understanding of where they are today and a practical roadmap for strengthening performance, deepening donor relationships, and increasing fundraising impact.
Sustainer and Mid-Level Donor Programs
AGP brings strategy, data, and donor-centered stewardship together to grow sustainer and mid-level giving programs. We help organizations identify high-potential supporters, deliver personalized experiences, and build meaningful relationships that inspire greater commitment over time. By increasing retention, recurring revenue, and donor lifetime value, nonprofits can create a stronger foundation for long-term fundraising success and future major donor growth.
Testing & Optimization
AGP uses continuous testing and data-driven optimization to improve fundraising and marketing performance over time. From audience targeting and channel strategy to messaging, creative, and donor experiences, we evaluate what drives engagement and refine programs based on real-world results. By turning insights into action, organizations can reduce guesswork, improve efficiency, and make more informed decisions that strengthen outcomes across the donor lifecycle.
Website & Email Optimization
AGP keeps your email programs and website improving over time instead of standing still. Through ongoing testing, performance audits, and data-informed refinements to design, copy, and calls to action, we help you get more out of the traffic and subscribers you already have. The result is steady gains in engagement and conversion, without needing to rebuild from scratch.
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Results

Data-driven solutions

40% Increase in Endowment Gifts

By leveraging clean data, advanced segmentation, and analytics‑driven insights, AGP helped Grambling State University re‑engage alumni, personalize outreach, and boost giving—demonstrating how smart data management can uncover opportunity and drive meaningful fundraising growth.

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35.1% Increase in Gifts Across All Digital Channels

Through smart data management, audience segmentation, and cross‑channel analytics, AGP helped Philabundance identify high‑potential supporters, personalize digital engagement, and increase fundraising impact—proving how clean, connected data fuels stronger, more responsive campaigns.

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71% of Mid-level Donors Were Retained

Using advanced segmentation and disciplined data management, AGP helped Community Health Network Foundation drive higher engagement and donor retention—showing how strategically structured data can reveal opportunity, optimize outreach, and strengthen long‑term fundraising performance.

View Case Study
View All Analytics & Performance Management

Why AGP

Proven Performance ROI

Campaign and performance reporting ensure a deeper understanding of what’s working, what’s not, and whether investments are delivering meaningful results.

Donor File Intelligence

AGP’s GivingDNA intelligence reveals hidden behaviors and opportunities within your donor file to support sustainable growth and long-term health

Integrated Analytics & Data Expertise

Connecting donors, marketing, and digital data to create a complete, shared view of performance across teams

Attribution Across Touchpoints

Connecting mail, email, digital, paid media, SMS, and more to evaluate every interaction and break down internal data silos

Experts

Our Strategists

Alyssa Boger

EVP, Client Experience

Matthew Mielcarek

SVP, Strategic Intelligence

Joe McLaughlin

VP, Analytics & Optimization

Ryan Carpenter

VP, Client Success

Ashlee Wilhite

AVP, Client Strategy

Jessica Woodard

AVP, Client Strategy

Kathy Giles

AVP, Client Strategy

Riann Hartmann

Director of Analytics

Colleen Patel

Senior Customer Success Manager

Matt Brown

Senior Data Analyst

David Swets

Lead Data Analyst

Christian Duke

Digital Analytics & Integration Analyst

Jean Guerilus

Digital Analyst

Uncover the opportunities hidden within your data.

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Related

Podcast

DAFs are No Longer a Niche Giving Vehicle. Is Your Nonprofit Treating Them That Way?

Podcast

Beyond the Numbers: What the Giving Outlook Means for Fundraisers Right Now

Webinar

2026–2027 Giving Outlook, Engineering Generosity: Is Your Program Built to Replace or Compound?

View All Resources
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Insights that strengthen fundraising decisions

Get practical information on analytics, donor trends, and campaign performance – designed to help you make informed, sustainable decisions

FAQs

What makes AGP’s approach unique?

Much of the value our reports provide happens before we create a single deliverable. We do the pre-work that aligns teams, helps secure buy-in and breaks down silos so you can start the fundraising and marketing work to move your mission.

How long does it take to see results from analytics and performance measurements?

Initial insights often emerge within the first few months. Deeper trends and measurable improvements develop over time as data is reviewed, aligned, and applied to strategy.

Can AGP work with our in-house development or marketing team?

Yes. We act as an extension of your team, collaborating closely with internal staff to strengthen analytics, align reporting, and support better decision-making across departments.

How does AGP measure ROI?

We focus on meaningful outcomes like conversion, retention, upgrades, and revenue impact – rather than surface metrics such as impressions or clicks alone.

What if our data lives in multiple systems or platforms?

This is common. We help integrate data from offline databases, online giving platforms, email, digital ads, and other tools to create a unified view of performance.

Do we need advanced analytics in place to work with AGP?

No. We work with organizations at many stages, from basic reporting needs to advanced multi-channel analytics and attribution challenges.

How is AGP’s GivingDNA different from standard donor reporting?

GivingDNA provides deeper insight into donor behavior, demographics, and giving patterns that go beyond what most internal reports can uncover.

Find out what’s really driving your fundraising performance.

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