Data Management

AGP helps nonprofits turn messy, inconsistent, or complex donor data into clear, actionable insight. From cleaning and structuring your data to segmenting the right audiences and enforcing business rules, we make your fundraising smarter, more accurate, and far more efficient.

Let’s Talk Data

What We Offer

Services designed for data management

Acquisition & List Growth

AGP helps nonprofits build a healthy pipeline of future donors through data-driven acquisition and reactivation strategies. We combine audience insights, predictive modeling, testing, and multichannel marketing to identify high-value prospects, engage new supporters, and reconnect with lapsed donors. By reaching the right audiences with compelling creative and coordinated campaigns, we help organizations grow their donor file, strengthen long-term revenue, and create a more sustainable path to fundraising success.

Analytics

AGP turns your campaign and website data into decisions you can act on. We set up and audit tracking across GA4, Piano, and other platforms, build dashboards that surface what actually matters, and connect the dots between traffic, engagement, and conversion. The result is a clear picture of what’s working, what isn’t, and where to focus next.

Audience Insights

AGP transforms donor and audience data into insights that drive smarter fundraising decisions. Using advanced analytics, GivingDNA, and industry expertise, we uncover who your supporters are, what motivates them, and where the greatest opportunities for growth exist. By turning complex data into clear, actionable recommendations, we help organizations refine strategy, strengthen donor engagement, and make more confident investments across acquisition, retention, and stewardship efforts.

Audience Segmentation

AGP combines donor intelligence, analytics, and GivingDNA to help nonprofits better understand and engage their audiences. By analyzing giving behavior, engagement patterns, wealth indicators, and other key data points, we identify meaningful audience segments that inform fundraising and marketing strategies. The result is more relevant donor experiences, smarter targeting, and stronger performance across acquisition, retention, upgrade, and reactivation efforts.

Campaign Management & Execution

AGP serves as an extension of your team, overseeing the planning, coordination, and execution of multichannel fundraising and marketing campaigns. We align strategy, creative, data, production, and performance measurement to ensure every campaign is delivered effectively and optimized for results. The outcome is stronger collaboration, smoother execution, and campaigns that drive greater engagement, revenue, and long-term donor value.

CRM & eCRM Integration

AGP connects CRM and eCRM platforms like Salesforce, Blackbaud, Virtuous, and Engaging Networks to your website, email, and data systems, so donor information moves freely instead of getting stuck in silos. The result is cleaner, more reliable data your team can trust, powering personalized experiences built on real supporter behavior, not guesswork.

GivingDNA

AGP helps nonprofits transform data into smarter fundraising decisions with GivingDNA, our donor intelligence and analytics platform. By unifying donor, giving, wealth, engagement, and behavioral data, GivingDNA reveals who donors are, what motivates them, and where the greatest opportunities exist. Organizations gain the insights needed to improve segmentation, prioritize outreach, strengthen fundraising performance, and create more meaningful donor relationships.

Multichannel Fundraising

AGP transforms individual fundraising tactics into connected donor experiences. Our team integrates direct mail, email, digital advertising, web, social media, and donor data to create coordinated campaigns that reach supporters with the right message at the right time. By breaking down channel silos and measuring performance holistically, we help organizations deepen engagement, improve efficiency, and drive stronger fundraising results.

Data Segmentation Increases Engagement & Retention

Community Health identified strategic engagement and movement opportunities to build a thriving mid-level donor program. With the help of GivingDNA, they uncovered key insights.

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Fulfill Food Bank’s Urgent Response Digital Advertising Campaign

Fulfill Food Bank used political affiliation targeting and tailored messaging resulting in its lowest CPA for any paid social campaign, nearly 151% lower than the industry benchmark.

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Precision Data Hygiene

We clean, standardize, and enforce data hygiene—ensuring accurate records, fewer duplicates, and reliable donor insights that strengthen every fundraising decision.

Complex Business Rule Expertise

We translate your unique business rules into clean, consistent data structures—so your segmentation, reporting, and revenue attribution work exactly as intended.

Smarter Segmentation & Targeting

We refine and elevate audience segmentation, using RFM and custom models to deliver the right message to the right supporters every time.

Our Experts

Our Data Specialists

Liz Lowe

VP, Client Relationships

Tim Thornburg

VP, Data Solutions & Campaign Deployment

Mustafa Alani

Senior Database Developer

Jeremy Rupp

Data Solutions Architect

Linda Heuser

Senior Segmentation Analyst

Keith Kolb

Digital Senior Account Manager

Jordan Champine

Data Processing Manager

Emily Hall

Segmentation Specialist

Ready to strengthen your data and unlock clearer, smarter fundraising decisions? Let’s build it together.

Ready to Dive In?

Guide

Broadcast Calendar 2027

Article

Donor-Advised Fund are More Than a Giving Channel – They are a Donor Signal

Podcast

DAFs are No Longer a Niche Giving Vehicle. Is Your Nonprofit Treating Them That Way?

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FAQs

Can AGP work with my nonprofit’s CRM platform?

Yes. Our team is fluent in major nonprofit CRMs—including RENXT, Salesforce NPSP, Blackbaud CRM, and Virtuous. We map, clean, and structure your data so it functions exactly as your teams need.

What if our donor data is messy or full of duplicates?

That’s exactly where we excel. We handle data hygiene, deduplication, NCOA updates, and structural cleanup—giving you a cleaner, more accurate donor file than you’ve ever had.

How do you ensure our revenue and reporting are accurate?

We work with you to clarify your business rules, then apply them consistently across all your data. This ensures donations are attributed correctly, reporting is trustworthy, and strategic decisions are based on real insight.

How does AGP keep our donor, member, or patient data secure?

We follow strict data‑security protocols and specialize in sensitive environments—including health foundations with complex privacy requirements. We act as true stewards of your data and only use what’s authorized and appropriate.

What does the first year of partnering with AGP look like?

In the first months, we establish clean data feeds and align on your business rules. By 12 months, we’re providing insights, segmentation improvements, and accurate reporting. By 18 months, we’re helping optimize and expand your entire fundraising program.

Can AGP integrate data from multiple sources or platforms?

Yes. We regularly combine data from CRMs, digital platforms, mail systems, and third‑party databases to create a unified, consistent view of your donors and their activity—so you’re not piecing insights together manually.

How will I know if my nonprofit is ready for data management support?

If your team struggles to segment effectively, trust your reports, keep data clean, or understand who’s responding to your campaigns, you’re ready. Clear, reliable data makes every part of your fundraising stronger.

Put better data to work for your mission and build the momentum your organization deserves.

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