Conversion & Retention

Turn first‑time donors into lifelong supporters

Retention is mission‑critical—but with donor participation declining and 55% of donors lost each year, nonprofits can’t afford short‑term fixes. We help you convert more first‑time givers, deepen loyalty, and build sustainable revenue across every channel.

Grow Support That Stays

Creating donor experiences that inspire repeat giving

Most organizations work tirelessly to attract new donors—yet the average donor retention rate hovers around 45%, meaning more than half of donors give once and never return. AGP helps nonprofits break that cycle by strengthening the relationships that matter most. Our approach blends behavioral insights, emotionally resonant storytelling, and intelligent segmentation to keep donors connected long after their first gift. As David Sacchetti, AVP, Client Strategy, often says, “Retention is the art of proving to donors that they matter—and showing them why their impact matters even more.” With our omni‑channel strategy and decades of nonprofit experience, we help you cultivate lasting loyalty that powers your mission forward.

Data-driven donor insights

Unlock the patterns behind donor behavior to identify who’s likely to stay, who’s at risk, and where to focus your energy. Our analytics tools and expertise help you create smarter segmentation, stronger connections, and better long‑term value across every channel to help you retain your donors.

Audience Insights Solutions

Journeys that deepen loyalty

We design personalized, omni‑channel journeys that nurture supporters from their first gift to lifelong commitment. Through tailored storytelling, intentional touchpoints, and meaningful impact moments, we help you build donor experiences that inspire repeat giving and sustained engagement.

Discover Our Multichannel Approach

What We Offer

Services and technology designed for conversion & retention

Advertising & Media

AGP equips nonprofits with insights to turn paid media into a strategic growth engine. Our in-house team combines audience data, channel planning, media buying, creative, testing, and real-time optimization to reach new supporters, re-engage lapsed donors, and move people toward action. With transparent reporting, client-owned accounts, and full-funnel measurement, we connect paid media to the broader donor journey so every campaign supports stronger reach, better learning, and sustainable fundraising growth.

Conversion Optimization

AGP finds where visitors drop off and fixes it. Through funnel analysis, A/B testing, and hands-on research with tools like heatmaps and session recordings, we identify friction points on your donation forms, sign-up flows, and landing pages, then test and refine until they perform better. The result is more donors, members, and supporters completing the action they came to take.

Donor & Member Renewal

AGP turns retention strategies into stronger donor and member relationships. By combining audience insights, personalized communications, multichannel engagement, and continuous optimization, we help organizations reconnect with supporters and reinforce the value of their ongoing involvement. Our approach is designed to increase renewals, strengthen loyalty, and maximize lifetime value, creating a more sustainable foundation for fundraising and membership growth.

AGP builds email programs that balance what supporters need to know with what your mission needs to raise, through individual sends, campaign series, and automation. Messages are timed and triggered around real behavior, working alongside direct mail, web, and other channels for one consistent story. The result is stronger engagement and a steady flow of gifts, sign-ups, and action from your list.

Events & Peer-to-Peer

AGP designs and promotes event and peer-to-peer fundraising experiences that turn supporters into advocates. Our UX and creative shape registration pages, fundraiser profiles, and event sites that are easy to set up and share, while email, advertising, and mobile outreach drive signups and keep momentum going from launch through day-of and follow-up. The result is expanded reach, new supporters you would not have found on your own, and a stronger connection to your mission.

GivingDNA

AGP helps nonprofits transform data into smarter fundraising decisions with GivingDNA, our donor intelligence and analytics platform. By unifying donor, giving, wealth, engagement, and behavioral data, GivingDNA reveals who donors are, what motivates them, and where the greatest opportunities exist. Organizations gain the insights needed to improve segmentation, prioritize outreach, strengthen fundraising performance, and create more meaningful donor relationships.

Journey Mapping

AGP helps nonprofits understand and improve every interaction that shapes the donor experience. By analyzing touchpoints across fundraising, marketing, and stewardship channels, we identify opportunities to remove friction, strengthen engagement, and build more meaningful relationships. Journey mapping translates donor behavior and organizational goals into actionable strategies, helping teams create connected experiences that increase retention, deepen loyalty, and drive long-term fundraising growth.

Multichannel Fundraising

AGP transforms individual fundraising tactics into connected donor experiences. Our team integrates direct mail, email, digital advertising, web, social media, and donor data to create coordinated campaigns that reach supporters with the right message at the right time. By breaking down channel silos and measuring performance holistically, we help organizations deepen engagement, improve efficiency, and drive stronger fundraising results.

SMS & Text Messaging

AGP helps nonprofits reach supporters where they already are, on their phones. From list building and compliance setup to segmented campaigns and automated journeys, we design text messaging programs that drive real action, whether that’s a quick donation, an event RSVP, or an advocacy alert that needs to go out fast. We also help integrate SMS with your broader CRM and email strategy, so every channel works together instead of in silos.

Strategic Segmentation

AGP turns donor data into actionable audience strategies that drive stronger fundraising results. By combining analytics, behavioral insights, and fundraising expertise, we identify the groups most likely to respond, engage, upgrade, or give again. Our approach goes beyond reporting to create targeted donor journeys that inform messaging, channel strategy, and investment decisions, helping organizations reach the right audiences with greater confidence and impact.

Stewardship & Upgrade

AGP strengthens donor relationships through data-informed stewardship and upgrade strategies that encourage deeper engagement over time. By identifying high-potential supporters, personalizing communications, and aligning outreach with donor interests and behaviors, we help organizations move donors from one-time gifts to recurring support, higher giving levels, and greater long-term commitment. The result is stronger retention, increased donor value, and a more sustainable fundraising program.

Sustainer and Mid-Level Donor Programs

AGP brings strategy, data, and donor-centered stewardship together to grow sustainer and mid-level giving programs. We help organizations identify high-potential supporters, deliver personalized experiences, and build meaningful relationships that inspire greater commitment over time. By increasing retention, recurring revenue, and donor lifetime value, nonprofits can create a stronger foundation for long-term fundraising success and future major donor growth.

Discover what’s possible with better retention.

Let’s Talk Strategy

90% lift in response rate

AGP helped NAMI overhaul its new‑donor experience with smarter segmentation, refreshed creative, and a unified omni‑channel strategy—strengthening early engagement, improving donor quality, and laying the groundwork for higher second‑gift conversion and long‑term retention.

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43% increase in donors

For City of Hope, AGP combined emotional storytelling and real urgency to drive high‑converting Giving Tuesday results. The campaign also deepened donor connection, laying the foundation for stronger retention, repeat giving, and sustained engagement beyond a single moment.

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2x+ increase in new monthly sustainers YoY

Through smart segmentation and urgency‑driven messaging, AGP helped this food bank double monthly sustainer growth year over year—proving how targeted conversion strategies can accelerate recurring giving, deepen loyalty, and create reliable revenue that sustains mission impact over time.

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Ready to build donor loyalty, boost retention, and grow sustainable support for your mission.

Let’s Talk

The most successful nonprofits don’t chase transactions — they cultivate trust. When you invest in meaningful donor experiences, conversion climbs, retention stabilizes, and your mission gains momentum that lasts.
Alyssa Boger
EVP, Client Relationships

Experts