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Web, App & AI Development

We create digital experiences that turn visitors into donors, keep members engaged, and grow with your mission.

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What We Offer

Services designed for the modern web 

Audience Insights
AGP transforms donor and audience data into insights that drive smarter fundraising decisions. Using advanced analytics, GivingDNA, and industry expertise, we uncover who your supporters are, what motivates them, and where the greatest opportunities for growth exist. By turning complex data into clear, actionable recommendations, we help organizations refine strategy, strengthen donor engagement, and make more confident investments across acquisition, retention, and stewardship efforts.
Brand Awareness
AGP transforms brand awareness into a strategic driver of audience growth. Through data-informed messaging, creative campaigns, and integrated media strategies, we help organizations reach new audiences and build meaningful connections with supporters. By increasing visibility and reinforcing what makes your mission distinctive, we create a foundation for stronger engagement, higher conversion rates, and long-term fundraising success.
Content Strategy & Copywriting
AGP writes content and copy that turn digital experiences into fundraising results. Through content governance, web strategy, and messaging tailored by audience and channel, we shape sites and campaigns around what your members and donors actually value. Our copywriters craft mission-driven, donor-centered narratives that carry one consistent story across appeals, email, and direct mail, moving supporters to give, sign up, and act.
Conversion Optimization
AGP finds where visitors drop off and fixes it. Through funnel analysis, A/B testing, and hands-on research with tools like heatmaps and session recordings, we identify friction points on your donation forms, sign-up flows, and landing pages, then test and refine until they perform better. The result is more donors, members, and supporters completing the action they came to take.
Creative & Design
AGP builds visual identities and campaign creative that keep supporters engaged everywhere your brand shows up, in emails, direct mail, ads, and on the web. We start with research to uncover what makes you unique, then bring it to life consistently across every touchpoint through design and UX. The result is one recognizable brand and a seamless supporter journey, from first impression to lasting loyalty.
CRM & eCRM Integration
AGP connects CRM and eCRM platforms like Salesforce, Blackbaud, Virtuous, and Engaging Networks to your website, email, and data systems, so donor information moves freely instead of getting stuck in silos. The result is cleaner, more reliable data your team can trust, powering personalized experiences built on real supporter behavior, not guesswork.
Mobile App Development
AGP designs mobile apps that keep supporters, members, and communities engaged wherever they are. Every build is custom to your organization’s workflows and audience, guided by user experience research and conversion-driven design that turns app visits into action. From strategy and UX through development, we handle ongoing enhancements too, so your app keeps pace as supporter needs evolve.
SEO & AEO Strategies
AGP helps your organization get found, by search engines and by AI. We optimize site structure, content, and technical performance for traditional search, while also shaping how your organization shows up in AI-generated answers and summaries. The result is more qualified traffic finding their way to your mission, whether they’re searching Google or asking an AI assistant.
Strategic Planning
AGP brings clarity and direction to complex fundraising decisions. Using data, audience insights, and growth-focused analysis, we help organizations identify opportunities, evaluate potential outcomes, and develop strategies grounded in evidence rather than assumptions. The result is a practical roadmap that aligns resources, priorities, and goals to drive stronger performance and long-term impact.
Testing & Optimization
AGP uses continuous testing and data-driven optimization to improve fundraising and marketing performance over time. From audience targeting and channel strategy to messaging, creative, and donor experiences, we evaluate what drives engagement and refine programs based on real-world results. By turning insights into action, organizations can reduce guesswork, improve efficiency, and make more informed decisions that strengthen outcomes across the donor lifecycle.
User Experience Design
AGP designs digital experiences around real user behavior, not guesswork, mapping journeys and removing friction so every page and flow guides visitors toward action. From email and campaign landing pages to websites and apps, our UX decisions are grounded in research and tested against how people actually engage. The result is experiences that convert visitors into donors, members, and lasting supporters.
Website Design & Development
AGP builds websites that convert visitors into donors and keep members engaged, on WordPress, Drupal, or Ibexa, with accessible, WCAG-compliant solutions your team can easily update. We take a content-first approach, designing every page and flow around real user behavior and data, with eCRM and system integrations available so supporter data flows smoothly. After launch, we can support you with ongoing maintenance as your needs evolve.
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Results

Digital transformations. Real impact.

Rebuilding and Securing a Hacked WordPress Website for a Trusted Client

AGP audited, rebuilt, and secured a hacked WordPress and WooCommerce site, restoring functionality and implementing ongoing protections to prevent future attacks.

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42% increase in average daily enrollment rate

Truth Initiative’s revamped EX Program, a comprehensive nicotine cessation intervention, has been reimagined to meet the unique challenges faced by young people today.

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A new seamless and complex digital platform

AGP designed a secure, scalable nonprofit web platform with SSO, role‑based permissions, multi‑curriculum architecture, and personalized user experiences.

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1,487% increase in revenue YoY

On the heels of a new visual identity that reflected this expanded mission, we were tasked with developing a new website to showcase how trails improve the communities they run through, and engage site visitors more meaningfully.

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14% increase in users’ ability to find content

NJSBA’s old site had an outdated design, poor navigation, and content that wasn’t appearing in search. We restructured taxonomy, developed member-informed information architecture. Usability testing showed a 14% increase in users finding top-priority content.

View Case Study
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Why AGP

Conversion-Driven User Experience

Design every page and flow to guide visitors toward action with clear calls to action, less friction, and journeys built around real user behavior. 

AI-Powered Experience

Add generative and agentic AI tools like smart chat, intelligent search, and custom workflows to help visitors find answers and take action.  

Custom App & Development

No off-the-shelf solutions here. We build websites and apps tailored to your organization’s unique workflows, audience, and mission. 

eCRM & System Integrations

Tired of disconnected systems? We integrate your eCRM, fundraising tools, and digital platforms so supporter data flows smoothly and manual work disappears. 

Website Optimization and Ongoing Support

Proactive security, performance optimization, and strategic enhancements as your digital needs evolve. 

Website Redesigns & CMS Expertise

Build on WordPress, Drupal, or Ibexa with accessible solutions your team can easily update – seamless for supporters and optimized for search and AI. 

Partnerships that move missions

This is the best experience I’ve had with any vendor. By a lot. I’m extremely pleased with how attentive they’ve been to our vision, how they’ve identified opportunities in alignment with that vision that we hadn’t thought of, and how they’ve respected our timeline and budget. On top of all that, they’re just been plain fun to work with.

Jason Bellamy

Executive Vice President, Strategic Communications, American Physical Therapy Association

Allegiance Group + Pursuant has been a trusted partner for over eight years. They’ve worked on every aspect of our site from simple tech fixes to full-scale redesign and migration. Expertise in the nonprofit world, top-notch technical expertise, flexibility, and sense of humor are what I value most.

Colleen MacDonald

Website Manager, Union of Concerned Scientists

The team at Allegiance Group + Pursuant understood our mission and brought to life our vision for a new website. Not only did their creativity and strategic guidance take our digital presence to the next level, but their attention to detail and professionalism has built a critical partnership for our organization.

Sarah Courtney

Senior Director of Communications and Digital Strategy, League of Women Voters

Your unparalleled customer service shepherded us through the entire process of our new website’s construction and content migration, providing hands-on planning and quality assurance every step of the way. Your staff went above and beyond in their service for us to ensure that they were always no more than a message away, and it’s this constant support that helps ITRC keep its virtual lights on.

Evan Madden

Project Manager, Interstate Technology & Regulatory Council

Allegiance Group + Pursuant understands the importance of digital tools and strategies in advancing conservation impact. Their deliverables are of the highest quality and they have always built our digital tools with the end-user in mind, thus maximizing the usability and uptake of the final products.

Nick Mallos

Director, Trash Free Seas Program, Ocean Conservancy

Our Experts 

Our Developers & Strategists

Kathi Bahr

Kathi Bahr

VP, Creative Services

Mark Leta

VP, Technology

Ren John

VP, AI Strategy & Solutions

TJ Peeler

VP, Client Strategy

JC Bouvier

AVP, Client Strategy

Kate Peach

Director, Technical Project Management

Mike Arrowsmith

Senior Digital Project Manager

Sara Franco

Senior Digital Project Manager

Donna Pizzi

Senior UX & Content Strategist

Meredith Berents

Senior Content & SEO/AEO Analyst

Nikki Schell

Senior UX & Content Strategist

David Sayre

Technical Lead

Krystee Dryer

Technical Lead

Pierre Berryer

Technical Lead

Miro Kresonja

Technical Lead

Ready to build something better?

Let’s Talk Strategy

Related

Webinar

When Your Nonprofit Website Gets Hacked: Lessons from a Real Recovery

Article

Is Your Website Accessible to Every Donor, Member, and Visitor?

Podcast

AI at Work: More Efficiencies Mean More Time to be Human

View All Resources
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FAQs

How can you help us succeed with AI?

We help nonprofits and associations apply AI where it can move their mission forward—improving how supporters, members, and communities connect with you. We evaluate high‑impact opportunities and design AI‑driven enhancements that make information easier to find, journeys smoother, and internal workflows more efficient.

 

Every solution is human‑guided, secure, and tailored to your goals, ensuring AI delivers real results: increased engagement, stronger relationships, and greater mission impact.

How soon will we see measurable results from a new website or app?

Most clients see improvements in engagement and conversions within 3–6 months. Timelines and KPIs are set together, and results are tracked from launch.

How do you measure success for digital projects?

Success is measured by real outcomes like conversions, engagement, and revenue growth – not just traffic. At the beginning of every project, we define a measurement plan and KPIs.

Which CMS, eCRMs, and integrations do you support?

CMS/DXPs we focus on are WordPress, Drupal, and Ibexa. We also consult across a number of other CMS systems, both open source and .NET.

 

eCRMS we primarily work with include Luminate, Salesforce, EveryAction, Engaging Networks and GoFundMe. Additionally, we work with other email marketing and fundraising tools.

 

Our tech team also regularly handles integrations across a number of different types of web-based systems.

How do you ensure accessibility and inclusion for all users?

We always design and build to WCAG standards, we have in house capability to audit and test, mitigate problems.

What happens after launch? Will we have ongoing support?

Yes! Most of our clients rely on us to provide ongoing support, maintenance and optimization of their websites and apps after launch.

How does AGP use AI for work?

Always human reviewing, use to speed up process from research to design to coding – follow usage policies to ensure client data security.

Still have questions about your digital project? Reach out and let’s find the right solution for you.

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