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faith-based

Turningshared purpose into mission-focusedgenerosity  

 

Your mission is rooted in faith and lived through service. You’re creating community, inspiring generosity, and advancing belief in action. AGP is your trusted partner to help you inspire sustainable generosity, so your work endures and moves people forward. 

Further Your Mission

About

Why AGP is your values-aligned partner

Faith sits at the heart of why people give—and why missions endure. For more than 25 years, AGP has partnered with more than 50 faith-based organizations to translate belief into sustained generosity, growth, and impact. Our roots in this sector run deep, shaped by a shared conviction that faith can inspire purpose, community, and life transformation. Today’s faith organizations face a more complex landscape, where trust must be earned, participation must be invited, and impact must be clearly demonstrated. We help faith-based leaders honor their mission while adapting strategies that engage new generations, steward donors with integrity, and fuel long-term ministry impact. 

25%

YOY revenue increase

$500k

endowment pledge

450%

raised over goal

Who We Serve

What We Offer

Services and technology designed for Faith-Based organizations

Advertising & Media
AGP equips nonprofits with insights to turn paid media into a strategic growth engine. Our in-house team combines audience data, channel planning, media buying, creative, testing, and real-time optimization to reach new supporters, re-engage lapsed donors, and move people toward action. With transparent reporting, client-owned accounts, and full-funnel measurement, we connect paid media to the broader donor journey so every campaign supports stronger reach, better learning, and sustainable fundraising growth.
Analytics
AGP turns your campaign and website data into decisions you can act on. We set up and audit tracking across GA4, Piano, and other platforms, build dashboards that surface what actually matters, and connect the dots between traffic, engagement, and conversion. The result is a clear picture of what’s working, what isn’t, and where to focus next.
GivingDNA
AGP helps nonprofits transform data into smarter fundraising decisions with GivingDNA, our donor intelligence and analytics platform. By unifying donor, giving, wealth, engagement, and behavioral data, GivingDNA reveals who donors are, what motivates them, and where the greatest opportunities exist. Organizations gain the insights needed to improve segmentation, prioritize outreach, strengthen fundraising performance, and create more meaningful donor relationships.
Sustainer and Mid-Level Donor Programs
AGP brings strategy, data, and donor-centered stewardship together to grow sustainer and mid-level giving programs. We help organizations identify high-potential supporters, deliver personalized experiences, and build meaningful relationships that inspire greater commitment over time. By increasing retention, recurring revenue, and donor lifetime value, nonprofits can create a stronger foundation for long-term fundraising success and future major donor growth.
Strategic Planning
AGP brings clarity and direction to complex fundraising decisions. Using data, audience insights, and growth-focused analysis, we help organizations identify opportunities, evaluate potential outcomes, and develop strategies grounded in evidence rather than assumptions. The result is a practical roadmap that aligns resources, priorities, and goals to drive stronger performance and long-term impact.

Faith-forward generosity strategy 

AGP understands how your faith shapes how generosity is expressed. We help you lead with authentic belief while applying proven fundraising strategy – aligning mission, storytelling, and donor experience to inspire deeper participation and sustained support. 

Recurring giving for stability 

Thriving faith-based organizations build generosity that lasts. We design and grow sustainer programs for today’s giving environment while reflecting shared values, strengthening community connection, and providing reliable funding so your mission can endure through seasons of change. 

Insight-led Stewardship

Stewardship today requires clarity and trust. Using donor insight, analytics, and integrated execution, AGP helps you understand your supporters, demonstrate impact, and engage each generation with transparency – without compromising who you are. 

Turning conviction into action, so faith continues to move people forward

Let’s Talk Strategy
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Results

Grounded in faith. Driven by impact.

Washington National Cathedral’s First-Ever Giving Day Yields Sizable Results

With the help of AGP, Washington National Cathedral launched their first-ever Giving Day. With an omnichannel approach, they surpassed their goals and raised $400k.

View Case Study

Moody Bible Institute’s Transformative Year-End Campaign

In partnership with Allegiance Group + Pursuant (AGP), the Moody Bible Institute launched a transformative year-end campaign to maximize donor potential and elevate its fundraising efforts. With the innovative GivingDNA platform, it aimed to identify and engage donors who were poised to increase their giving levels.

View Case Study
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Uncover Major Gifts Prospects Effortlessly

AGP + GivingDNA Team helps the Lutheran Hour Ministries secure major gifts through smart segmentation.

View Case Study
View All Faith-Based Case Studies

Trusted partnerships that grow missions

Through the strategic use of data-driven insights provided by GivingDNA + Windfall, Lutheran Hour Ministries successfully unlocked major gift opportunities within our donor base. This led to significant increases in philanthropic support, ultimately advancing our mission and impact.

Terry Biesboer

CFRE, Chief Development Officer, Lutheran Hour Ministries

Allegiance Group + Pursuant did a fantastic job honing our case for support and defining our core message for the first time since we launched it to the public. Their work on this proposal mailing made a big impact, and it was a key factor in the success of this campaign.

Randy Hall

Director of Development, Moody Bible Institute

Throughout our 12-year relationship with AGP, we have always appreciated how they bring new ideas to our partnership. Giving Day is just one of these and is a transformative addition to our fundraising toolbox for driving growth across multiple channels and getting our donors excited about supporting the Cathedral.

Vanessa B. Andrews

Chief Development Officer, Washington National Cathedral

Our Experts

People who respect your mission

Alyssa Boger

EVP, Client Experience

Kim Richardson

AVP, Client Strategy

Tim Thornburg

VP, Data Solutions & Campaign Deployment

Kara Rachel

Director, Client Strategy
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Rebekah Josefy

Director, Client Strategy

Faith moves people. Strategy helps it endure.

Partner with AGP

Updates & Resources

Insights for Health & Human Services leaders

Webinar

When Your Nonprofit Website Gets Hacked: Lessons from a Real Recovery

Article

Donor Retention vs. Acquisition: Are You Growing or Just Replacing Donors?

Article

Become Your Own Donor: Would You Give Again?

View All Resources
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Stay ahead with ideas that move nonprofits forward

Get the latest AGP guides, webinars, articles, and podcasts in your inbox, curated to sharpen your strategy and keep your mission moving forward

FAQs

What types of faith-based organizations do you serve?

We work with ministries, churches, publishers, broadcasters, educational institutions, and faith-rooted human service organizations —each with unique missions, audiences, and expressions of generosity. 

Our approach is faith-forward and mission-aligned, ensuring strategy, messaging, and donor experience reflect your beliefs, values, and voice – never generic or transactional. 

What are the fundraising challenges faith-based organizations are facing today

Faith-based organizations balance honoring tradition and theology while adapting to cultural shifts, digital engagement, and generational change. We help you navigate these realities with faith-forward strategy—strengthening trust, demonstrating stewardship, and inviting generosity without compromising belief or mission. 

Can you work with our in-house development team – even for small organizations?

Yes. We come alongside your team as a partner, not a replacement – complementing existing expertise, respecting your culture and theology, and integrating seamlessly with your workflows, tools, and leadership structure. 

How do you measure success and ROI?

We focus on meaningful conversion metrics – donor growth, retention, upgrades, and lifetime value – rather than vanity metrics alone. Success is measured by generosity sustained over time, not just short-term activity. 

Can you help us engage younger generations of donors?

Absolutely! We help faith-based organizations connect with younger donors through authentic storytelling, digital-first experiences, and clear demonstrations of impact—without abandoning tradition or core beliefs. 

How long does it take to see fundraising results?

You can often see early indicators like engagement and conversion lifts within the first campaign cycle. Sustainable growth typically builds over several months as messaging, channels, and donor journeys are refined for long-term generosity. 

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Ready to talk strategy?