Giving Tuesday is one of the most competitive fundraising moments of the year. Donor attention is fragmented, fatigue is real, and simply adding more channels isn’t enough to drive meaningful results.
In this webinar, we share how City of Hope turned Giving Tuesday into a coordinated, omni‑channel experience that delivered exceptional growth in revenue, participation, and efficiency. You’ll get a behind‑the‑scenes look at how direct mail, email, SMS, paid media, connected TV, and phone were intentionally orchestrated around a single emotional message and a compelling 5X match—each channel playing a defined role while reinforcing the same story.
We break down how the strategy came together, what “seamless” really looks like from the donor’s perspective, and how timing, segmentation, and message discipline helped build momentum before, during, and beyond Giving Tuesday. Most importantly, we focus on the decisions and planning approaches that teams of any size or budget can realistically apply to their own campaigns.
Whether you’re planning for Giving Tuesday, year‑end, or your next high‑stakes fundraising moment, this session will give you a practical blueprint for aligning channels, cutting through noise, and securing more gifts—without sacrificing efficiency or brand trust.
What you’ll learn:
- How to define clear channel roles and orchestrate them around a single message without overwhelming donors
- How timing, segmentation, and match strategy work together to build urgency and momentum across channels
- A practical framework for planning and aligning omni‑channel campaigns—even if your team feels siloed
Who should watch:
This webinar is for every fundraiser—from practitioners to the C‑suite—across organizations of any size, budget, or nonprofit vertical. Whether you’re executing campaigns hands‑on or leading strategy at a high level, you’ll leave with insights you can apply immediately.
*Download the slides by clicking the button at the top right at the start of video
Hosted By
Laura Hinrichsen serves as Senior Vice President of Integrated Media Solutions at AGP, where she leads paid media strategy and cross‑channel activation for nonprofit clients. With 25 years of agency experience, Laura has guided integrated, strategic campaigns across categories both within and beyond the nonprofit sector. She is known for pairing rigorous media strategy with practical execution to drive measurable results. Outside of work, Laura is a dedicated animal lover and serves multiple nonprofit organizations as a board member and volunteer—an extension of her deep care for the missions she supports.
As a nonprofit strategist and digital marketing leader, Ashlee Wilhite brings her technical expertise, thoughtful client partnership, and passion for mission advancement together in her role as AVP, Client Strategy at Allegiance Group + Pursuant (AGP). With 20 years in the nonprofit sector, including 11 years at IFAW before joining AGP in 2018, Ashlee draws on both in-house and agency experience to understand each client’s goals and translate them into actionable fundraising and engagement strategies.
Ashlee takes an omnichannel approach, understanding how individual channels work together to create a cohesive donor experience. Her background in digital marketing, advocacy, and donor engagement, paired with deep expertise in Salesforce Marketing Cloud and Blackbaud CRM, helps her connect technology, messaging, and audience insights across the donor journey. She brings this perspective to client partnerships, aligning digital campaigns with broader fundraising priorities to strengthen donor relationships and drive measurable results.
At the foundation of Ashlee’s work is a commitment to collaborative client relationships, bringing strategic vision, technical understanding, and coordinated execution together to help nonprofits advance their missions.
Megan serves as AVP of Client Strategy at AGP, where she develops data-driven strategy and solutioning for organizations across multiple sectors. With two decades of in-house nonprofit and agency direct marketing experience, Megan is passionate about using powerful storytelling, data analytics, and keen problem-solving to develop comprehensive fundraising programs that elevate her clients’ missions.
Megan is proud to have worked with a variety of esteemed organizations like City of Hope, Lambda Legal, Minnesota Zoo Foundation, the Lustgarten Foundation, Lucile Packard Foundation for Children’s Health, Human Rights Watch, The Assistance Fund, and Conquer Cancer the ASCO Foundation.
