Giving Tuesday is one of the most competitive fundraising moments of the year. Donor attention is fragmented, fatigue is real, and simply adding more channels isn’t enough to drive meaningful results.
In this webinar, we’ll share how City of Hope turned Giving Tuesday into a coordinated, omni‑channel experience that delivered exceptional growth in revenue, participation, and efficiency. You’ll get a behind‑the‑scenes look at how direct mail, email, SMS, paid media, connected TV, and phone were intentionally orchestrated around a single emotional message and a compelling 5X match—each channel playing a defined role while reinforcing the same story.
We’ll break down how the strategy came together, what “seamless” really looks like from the donor’s perspective, and how timing, segmentation, and message discipline helped build momentum before, during, and beyond Giving Tuesday. Most importantly, we’ll focus on the decisions and planning approaches that teams of any size or budget can realistically apply to their own campaigns.
Whether you’re planning for Giving Tuesday, year‑end, or your next high‑stakes fundraising moment, this session will give you a practical blueprint for aligning channels, cutting through noise, and securing more gifts—without sacrificing efficiency or brand trust.
What you’ll learn:
- How to define clear channel roles and orchestrate them around a single message without overwhelming donors
- How timing, segmentation, and match strategy work together to build urgency and momentum across channels
- A practical framework for planning and aligning omni‑channel campaigns—even if your team feels siloed
Who should attend:
This webinar is for every fundraiser—from practitioners to the C‑suite—across organizations of any size, budget, or nonprofit vertical. Whether you’re executing campaigns hands‑on or leading strategy at a high level, you’ll leave with insights you can apply immediately.
Hosted By
Laura Hinrichsen serves as Senior Vice President of Integrated Media Solutions at AGP, where she leads paid media strategy and cross‑channel activation for nonprofit clients. With 25 years of agency experience, Laura has guided integrated, strategic campaigns across categories both within and beyond the nonprofit sector. She is known for pairing rigorous media strategy with practical execution to drive measurable results. Outside of work, Laura is a dedicated animal lover and serves multiple nonprofit organizations as a board member and volunteer—an extension of her deep care for the missions she supports.
Ashlee Wilhite brings more than 16 years of experience helping nonprofits elevate their fundraising and engagement efforts. Since joining AGP in 2018, she has led clients across various verticals to develop high-performing digital campaigns that drive measurable results.
With deep expertise across Salesforce Marketing Cloud, IBM Watson Campaign Automation (Silverpop), Blackbaud CRM, and Engaging Networks, Ashlee’s strong technical foundation is matched by her thoughtful, strategic leadership. Her extensive background in email marketing, advocacy, and donor engagement—paired with experience in fast-paced, high-volume marketing environments—makes her a trusted partner to mission-driven organizations looking to level-up.
With nearly two decades of omnichannel direct marketing experience, Megan is particularly driven to draw philanthropists of all charitable sizes to the mission and frontline work of nonprofit organizations. A self-proclaimed “word person,” she was delighted to learn early in her career that, in addition to crafting compelling stories, she loves analyzing data in pursuit of more effective fundraising strategies.
Megan has partnered with nonprofits across the hospital, healthcare research, human rights, and international relief sectors to grow her clients’ integrated direct mail, telemarketing, and digital fundraising programs.
