Discover how your station is performing compared to others, then build a plan for next year that maximizes your fundraising program’s strengths and overcomes weaknesses.

Experts discuss audience strategies for all channels and database support for those strategies.

Get tips on email stewardship, engagement, email validation and audience suppression strategies that will help you create a healthy and reliable responding list.

Learn how League of Women Voters and Allegiance Group are using Google Data Studio to learn more about their site's users and optimize their campaigns.

Hear how four public media stations broke away from traditional approaches and developed their own path to success.

Acquisition and retention trends pre-COVID, during COVID and now, and how to optimize your fundraising program for EOY and going forward, as well as how to forecast revenue.

Apple recently announced that its upcoming release of iOS 15 will include a number of privacy-related changes designed to give users greater control over their personal information that is shared with third parties.

Good marketing is having the right message, for the right people at the right time. Email automation does just that by sending emails based on user behavior.

Microsoft Ads (formerly Bing Ads) is rolling out a paid search ad grant program for qualifying nonprofits by offering a 50% discount to the first 100 eligible applicants.

A successful website achieves your organization’s goals and satisfies your visitors’ needs. Learn why assigning organization’s and visitors’ goals to your content is critical to measure the success of your website. We will look at how to implement and measure ecommerce and Google Analytics goals to measure those goals.

On June 24th, Google announced that it would delay its de-escalation of third-party cookie support to mid-2023.