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    Guide

    Google Tag Manager & Google Analytics: Tips for Tracking Content

    Professional Associations, Analytics & Insights
    Webinar

    Keep Them Coming Back for More: Renewal Strategies to Improve Retention

    Nonprofits, Public Media, Digital Marketing, Direct Mail, Strategy & Planning
    Learn how to use text message reminders, artificial intelligence, and second gift conversion emails to boost renewal performance.
    Webinar
    people holding donation icons

    Everything You Need to Know About Acquisition Before the Next Fiscal Year

    Nonprofits, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning, Bing Ads, Facebook Ads, Google Ads
    Offset donor churn and revenue erosion with a right-sized annual acquisition plan that makes the most of both direct mail and digital channels.
    Article
    illustration of digital ads

    Update on Early 2021 Facebook Ad Changes

    Digital Marketing, Google Ads
    GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.
    Article

    10 Ways to Increase Gift Giving From Your Donors

    Digital Marketing, Direct Mail
    Fundraising is a year-round concern for nonprofit organizations. Follow these 10 steps to increase gift giving from your donors and jumpstart your fundraising efforts.
    Webinar

    Google Ad Grants: Optimizing for 2021

    Google Ads
    Want to maximize the value of your ad grant in 2021? Watch this webinar to learn best practices and learn about new features.
    Article

    How to conduct a T-test to test statistical significance of average gift

    Analytics & Insights, Digital Marketing
    So, you’ve just run a test to try to improve average order size or average gift. Now you need to see if you results are statistically significant.
    Article

    Google Analytics 4: What You Need to Know

    Analytics & Insights, Digital Marketing

    As if these last few months haven’t given us more than our fair share of things to worry about, Google Analytics has recently launched the latest version of its platform, called Google Analytics 4 (GA 4).

    Article

    5 Quick and Easy Ways to Make Your Website More Accessible

    UX & Visual Design
    When a website is truly accessible, it will be user-friendly, even for people living with auditory, cognitive, neurological, physical, speech, or visual disabilities.
    Article

    Google Questions Hub & Passage Indexing: A Perfect Pair

    Digital Marketing
    This post will help you understand how search engines have been changing over the years and how you can use this knowledge to create the best content for your audience.
    Webinar

    7 Key Database Metrics

    Analytics & Insights, Strategy & Planning
    Become familiar with the 7 Key Database Metrics. How to calculate them. Why you should pay attention to them. And how you can use them to make smart decisions as you plan future campaigns.
    Article
    Effective content diagram

    Data-Driven Content: How to Use Data to Write Effective Website Content

    Digital Marketing, UX & Visual Design
    Effective content is content that helps your audience accomplish their goals and helps your business accomplish its business goals.