Guide
Google Tag Manager & Google Analytics: Tips for Tracking Content
Professional Associations, Analytics & Insights
Webinar
Keep Them Coming Back for More: Renewal Strategies to Improve Retention
Nonprofits, Public Media, Digital Marketing, Direct Mail, Strategy & Planning
Learn how to use text message reminders, artificial intelligence, and second gift conversion emails to boost renewal performance.
Webinar
Everything You Need to Know About Acquisition Before the Next Fiscal Year
Nonprofits, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning, Bing Ads, Facebook Ads, Google Ads
Offset donor churn and revenue erosion with a right-sized annual acquisition plan that makes the most of both direct mail and digital channels.
Article
Update on Early 2021 Facebook Ad Changes
Digital Marketing, Google Ads
GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.
Article
10 Ways to Increase Gift Giving From Your Donors
Digital Marketing, Direct Mail
Fundraising is a year-round concern for nonprofit organizations. Follow these 10 steps to increase gift giving from your donors and jumpstart your fundraising efforts.
Webinar
Google Ad Grants: Optimizing for 2021
Google Ads
Want to maximize the value of your ad grant in 2021? Watch this webinar to learn best practices and learn about new features.
Article
How to conduct a T-test to test statistical significance of average gift
Analytics & Insights, Digital Marketing
So, you’ve just run a test to try to improve average order size or average gift. Now you need to see if you results are statistically significant.
Article
Google Analytics 4: What You Need to Know
Analytics & Insights, Digital Marketing
As if these last few months haven’t given us more than our fair share of things to worry about, Google Analytics has recently launched the latest version of its platform, called Google Analytics 4 (GA 4).
Article
5 Quick and Easy Ways to Make Your Website More Accessible
UX & Visual Design
When a website is truly accessible, it will be user-friendly, even for people living with auditory, cognitive, neurological, physical, speech, or visual disabilities.
Article
Google Questions Hub & Passage Indexing: A Perfect Pair
Digital Marketing
This post will help you understand how search engines have been changing over the years and how you can use this knowledge to create the best content for your audience.
Webinar
7 Key Database Metrics
Analytics & Insights, Strategy & Planning
Become familiar with the 7 Key Database Metrics. How to calculate them. Why you should pay attention to them. And how you can use them to make smart decisions as you plan future campaigns.
Article
Data-Driven Content: How to Use Data to Write Effective Website Content
Digital Marketing, UX & Visual Design
Effective content is content that helps your audience accomplish their goals and helps your business accomplish its business goals.