GivingTuesday has become the unofficial kickoff to year-end giving. Nonprofits and businesses worldwide use the day to encourage volunteerism and generosity — with incredible results. In 2023, more than $3.1 billion was raised for charity in the U.S. alone.  

In 2024, GivingTuesday falls on December 3, but outreach for this movement has grown to include the weeks before and after the big day. Much of the promotion occurs online, but the most successful campaigns incorporate emails, SMS, and direct mail.  

If you’re not thinking about your GivingTuesday strategy yet, it’s time to start. 

Download “The Ultimate Guide to GivingTuesday 2024” today. This free mini eBook offers advice and insights to help you maximize your campaign and materials. You’ll receive: 

• Actionable tips for strengthening your digital presence through email, SMS, social media, and paid ads
• Ways to incorporate offline channels like direct mail for a robust omnichannel campaign
• A year-end campaign planning calendar that breaks down your goals by date so they’re more attainable

GivingTuesday can raise significant funds for your organization, but it takes thoughtful planning and execution. Get your free copy of “The Ultimate Guide to GivingTuesday 2024” now to develop a strategy that will separate you from the competition, propel your year-end giving, and make 2024 your most successful year yet. 

Find out what Allegiance Group + Pursuant clients are learning from their record-setting Giving Tuesday results.