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    Article

    Plan Now for Successful Calendar Year End Fundraising

    Nonprofits, Direct Mail
    For fundraisers everywhere, it’s important to start planning now to capture our nation’s significant CYE giving. learn how to create a successful fundraising CYE campaign.
    Article

    Why Right Now is the Best Time for a Fundraising Audit

    Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning
    Performing a fundraising audit early in the new fiscal year will ensure that you have all the most recent data from the fiscal year that just ended, yet still have time to make program adjustments that will have a positive impact on the new fiscal year that’s ahead of you.
    Webinar

    Streamline and Optimize Your Matching Gifts Program with Allegiance Group + Pursuant and Double the Donation

    Nonprofits, Public Media, Strategy & Planning, Double the Donation, Public Media CRM
    Automate your matching gift program and track valuable insights for greater revenue for your organization.
    Article
    How to Design a Communications Plan for Your Mid-Level Giving Program

    How to Build a Mid-Level Giving Program – Part 4 of 4

    Nonprofits, Strategy & Planning
    Developing a communications plan tailored to mid-level donors and things to keep in mind as you design a plan meant to speak to them.
    Webinar

    How to Audit and Boost Your Nonprofit’s Web Performance

    Nonprofits, Technology Evaluations, UX & Visual Design
    Learn about a variety of free and paid tools to test and measure how your site is doing, how fast your content is loading, and how users are perceiving content loading on their screens. And find out how to improve your site’s performance.
    Article

    Key nonprofit marketing channels: Guidance for 2022 and beyond

    Nonprofits, Digital Marketing, Direct Mail, Strategy & Planning
    Developing a nonprofit marketing strategy for 2022 and beyond starts with understanding key channels and trends. Learn more here.
    Webinar

    New! MemberCard Mobile App Webinar

    Nonprofits, Professional Associations, Public Media, Loyalty & Incentives
    Watch this webinar see the highlights of the new MemberCard Mobile App.
    Podcast
    Trends Roundup: Generational Giving, AmazonSmile, Live Streaming, and ChatGPT

    Trends Roundup: Generational Giving, AmazonSmile, Live Streaming, and ChatGPT

    Nonprofits, Strategy & Planning
    In this episode we're talking 2023's biggest nonprofit trends: generational giving, the loss of AmazonSmile, tips for live streaming, and ChatGPT.
    Article
    Branding, Metrics and More

    How to Build a Mid-Level Giving Program – Part 3 of 4

    Nonprofits, Strategy & Planning
    How to nurture mid-level donors once you have them, and the metrics to keep an eye on as your program matures.
    Article
    Defining tiers and 4 easy steps to success

    How to Build a Mid-Level Giving – Part 2 of 4

    Nonprofits, Strategy & Planning
    Understand what “mid-level” means for your organization and 4 steps to start a successful mid-level giving program.
    Article
    Spotlight Your Mid-Level Donors

    How to Build a Mid-Level Giving – Part 1 of 4

    Nonprofits, Strategy & Planning
    Strategies for engaging, retaining, and perhaps nurturing mid-level donors for the next level of charitable giving.
    Article

    Year-End Fundraising Using Donald Miller’s StoryBrand Framework

    Nonprofits, Strategy & Planning
    How to use the StoryBrand Framework to your fundraising strategies to provides a clear path for developing a successful year-end appeal.