Public Media, Analytics & Insights, Strategy & Planning

In this roundtable discussion we address the challenge of Passport Subscribers – members who donate to your station for the express purpose of accessing and consuming your on-demand library of their favorite PBS programs. We examine the impact Passport has on membership files and explore new avenues for building a meaningful case for support that will work to convert these viewers into long-term, dedicated members over time.

Participants were asked to complete a pre-session survey and to share their insights with the group during this workshop.

Slide Deck Download