The merger of two industry-leading companies aims to provide unparalleled service, efficiency, and value to better serve the needs of nonprofit organizations and their missions.

We are excited to announce the merger of Allegiance Group and The Pursuant Group. This union brings together two industry-leading organizations with a shared vision to provide comprehensive and scalable services for nonprofits. By combining their expertise in technology, analytics, and fundraising strategy, they aim to create a formidable alliance that will better serve the needs of nonprofit organizations of all sizes.

The merger signifies an influential step forward in the nonprofit sector.  Allegiance Group and The Pursuant Group serve complementary market segments, providing an opportunity for collaboration and expansion by combining world-class analytics, digital services, and a deep team with a wide range of experiences, offering unparalleled service in the industry.

Allegiance Group has over 40 years of experience partnering with nonprofits and associations on fundraising, marketing, and technology solutions that inspire action and create a lasting impact. 

The Pursuant Group, a full-service marketing and fundraising agency with 20 years serving the industry, began with a focus on technology and digital services for nonprofits and evolved into a full-service fundraising firm driven by analytics and insights.

The merged company will focus on meeting the needs of nonprofits through various channels including best-in-class analytics, superior storytelling, exceptional donor experience, and full-service marketing and fundraising across the donor continuum. 

The merger also brings together a consolidation of technologies, including the proprietary GivingDNA wealth screening and data analytics platform, to help nonprofits better understand donor behavior and identify potential larger gifts and sustaining donors.