About Allegiance Group + Pursuant
We help you thrive.
You wear multiple hats, juggle a million tasks, and fight for your mission every day, all with limited resources. We understand – we’ve been there, too. Allegiance Group and Pursuant bring more than 200 strategists, fundraisers, developers, creatives, and analysts – a passionate team dedicated to empowering YOUR success. We speak your language of impact, combining expertise in digital ads, websites, technology, and analytics with deep knowledge of direct mail and digital fundraising. We share your relentless pursuit of results, because your mission is ours too. Our comprehensive suite of services isn’t just about efficiency; it’s about amplifying your brand, expanding your reach, and fostering unwavering donor loyalty – together, we can make a bigger difference.
Our Values:
- Diversity, Equity, and Inclusivity. We believe that every person has the right to live without fear of violence or inequality for themselves and their families. Allegiance believes we can help our communities move forward to a better world with equal treatment for all. Read about our commitment to Diversity, Equity, and Inclusivity.
- Accessibility. We’re dedicated to creating accessible digital user experiences for every user, as well as providing all employees with an accessible environment to work in.
- Respect. We value our clients, employees, community, and collaborators and are committed to treating all with respect.
Why Allegiance
Unmatched Expertise & Flexibility
We offer a comprehensive suite of services under one roof, including integrated digital and direct mail fundraising, branding, web design, analytics, custom technology solutions, fundraising software, and loyalty programs. Choose the services that fit your needs perfectly.
Collaborative Partnership
Your mission is our mission. We act as an extension of your team, ensuring transparent access to data, creative assets, and systems. Our success is built on open communication and collaborative problem-solving.
Data-Driven Decisions
We go beyond just services; we provide objective recommendations tailored to your unique needs. Whether it’s technology evaluations, digital audits, or identifying the right program, we leverage data to guide strategic decisions.
Passionate About Giving
We understand the power of giving. Our team is dedicated to helping nonprofits thrive in the digital age. We believe technology should enhance, not hinder, the giving experience.
Knowledge Sharing
We believe in empowering your team. Through training sessions and knowledge sharing, we’ll equip your staff with expertise in CRMs, CMS platforms, ad tools, and our own fundraising software.
Innovation & Continuous Improvement
We’re obsessed with finding new ways to achieve results. Our culture of testing and exploration ensures we deliver the most effective and efficient solutions to fuel your mission’s success.
Accreditations, Certifications & More
Certified Partners
- Sitefinity Silver Partner
- Ibexa Silver Partner
- Sitecore Silver Partner
- Kentico Solution Bronze
- Microsoft Gold Partner
- Bing Partner
- Engaging Networks Partner
- Facebook Partner
- Google Partner
- Google Ad Grants Certified Professionals
Industry Partners
- ASAE
- Association of Fundraising Professionals
- DMAW
- DMAW Educational Foundation
- Direct Marketing Fundraising Association
- Drupal Supporting Partner
- Nonprofit Resource Alliance
- NTEN
Our Client Partner Promise
As champions of your mission, we promise to always do what is best for your organization.
That begins with transparency. We believe you should have complete access -- and control of everything -- from your systems and data to your creative and content.
Transparency enables active collaboration, knowledge sharing, and growth.
With expertise in every channel and dozens of technologies and platforms, we can optimize and quickly use your existing systems, provide objective recommendations for new systems, and build custom solutions designed to fit your unique needs.
Our track record of creating award-winning, innovative, and customized solutions is the result of our unique approach and commitment. We're excited to partner with you to advance your mission and grow your program.
Executive Team
Leadership
Team
2024-2023 Awards
2024
- MAXI Award from Direct Marketing Association of Washington for Nonprofit Renewal Digital Channel
- Webby Websites and Mobile Sites Activism Nominee
- Bronze Anthem Award Humanitarian Action & Services Best Use of Data Awareness & Media Categories
- Silver w3 Award General Websites-Environmental & Sustainability
- Gold w3 Award General Websites-Non-Profit
- Gold w3 Award General Websites-Activism
- Gold w3 Award Website Features-Best Art Direction
2023
- Gold w3 Award General Websites-Cause Awareness
- Gold w3 Award General Websites-Performing Arts
- Silver w3 Award General Websites-Non-Profit
- Silver Anthem Award Humanitarian Action & Services National Awareness Campaign
2022 - 2021 Awards
2021
- Silver w3 Award from the Academy of Interactive and Visual Arts for nonprofit websites
- Marketing Campaign Award from PR Daily’s 2021 Nonprofit Communications Awards
- Visual Storytelling Award from PR Daily’s 2021 Nonprofit Communications Awards
- Grand Prize: Nonprofit Communications Campaign of the Year from PR Daily’s 2021 Nonprofit Communications Awards
2020 - 2019 Awards
2020
- Silver w3 Award from the Academy of Interactive and Visual Arts for Association websites
- Silver w3 Award from the Academy of Interactive and Visual Arts for nonprofit websites
- 2020 Website Webby for Good Nominee
2019
- Best of Industry for Association Websites WebAward from the Web Marketing Association
- Silver w3 Award from the Academy of Interactive and Visual Arts for Association for mobile apps
- Silver w3 Award from the Academy of Interactive and Visual Arts for Association websites