About Us

About Allegiance Group + Pursuant 

Fueling Your Nonprofit’s Mission with Innovative Solutions

We help you thrive.

You wear multiple hats, juggle a million tasks, and fight for your mission every day, all with limited resources. We understand – we’ve been there, too. Allegiance Group and Pursuant bring more than 200 strategists, fundraisers, developers, creatives, and analysts – a passionate team dedicated to empowering YOUR success. We speak your language of impact, combining expertise in digital ads, websites, technology, and analytics with deep knowledge of direct mail and digital fundraising. We share your relentless pursuit of results, because your mission is ours too. Our comprehensive suite of services isn’t just about efficiency; it’s about amplifying your brand, expanding your reach, and fostering unwavering donor loyalty – together, we can make a bigger difference.

Our Values:

  • Diversity, Equity, and Inclusivity. We believe that every person has the right to live without fear of violence or inequality for themselves and their families. Allegiance believes we can help our communities move forward to a better world with equal treatment for all. Read about our commitment to Diversity, Equity, and Inclusivity.
  • Accessibility. We’re dedicated to creating accessible digital user experiences for every user, as well as providing all employees with an accessible environment to work in.
  • Respect. We value our clients, employees, community, and collaborators and are committed to treating all with respect.

Why Allegiance

Unmatched Expertise & Flexibility

We offer a comprehensive suite of services under one roof, including integrated digital and direct mail fundraising, branding, web design, analytics, custom technology solutions, fundraising software, and loyalty programs. Choose the services that fit your needs perfectly.

Collaborative Partnership

Your mission is our mission. We act as an extension of your team, ensuring transparent access to data, creative assets, and systems. Our success is built on open communication and collaborative problem-solving.

Data-Driven Decisions

We go beyond just services; we provide objective recommendations tailored to your unique needs. Whether it’s technology evaluations, digital audits, or identifying the right program, we leverage data to guide strategic decisions.

Passionate About Giving

We understand the power of giving. Our team is dedicated to helping nonprofits thrive in the digital age. We believe technology should enhance, not hinder, the giving experience.

Knowledge Sharing

We believe in empowering your team. Through training sessions and knowledge sharing, we’ll equip your staff with expertise in CRMs, CMS platforms, ad tools, and our own fundraising software.

Innovation & Continuous Improvement

We’re obsessed with finding new ways to achieve results. Our culture of testing and exploration ensures we deliver the most effective and efficient solutions to fuel your mission’s success.

Accreditations, Certifications & More

Certified Partners

  • Sitefinity Silver Partner
  • Ibexa Silver Partner
  • Sitecore Silver Partner
  • Kentico Solution Bronze
  • Microsoft Gold Partner
  • Bing Partner
  • Engaging Networks Partner
  • Facebook Partner
  • Google Partner
  • Google Ad Grants Certified Professionals

Industry Partners

  • ASAE
  • Association of Fundraising Professionals
  • DMAW
  • DMAW Educational Foundation
  • Direct Marketing Fundraising Association
  • Drupal Supporting Partner
  • Nonprofit Resource Alliance
  • NTEN

Our Client Partner Promise

As champions of your mission, we promise to always do what is best for your organization.

That begins with transparency. We believe you should have complete access -- and control of everything -- from your systems and data to your creative and content. 

Transparency enables active collaboration, knowledge sharing, and growth.

With expertise in every channel and dozens of technologies and platforms, we can optimize and quickly use your existing systems, provide objective recommendations for new systems, and build custom solutions designed to fit your unique needs.  

Our track record of creating award-winning, innovative, and customized solutions is the result of our unique approach and commitment. We're excited to partner with you to advance your mission and grow your program.

Executive Team

Rich Aukland Chief Executive Officer
Trent Ricker Chief Strategy Officer
Steve Collins Chief Financial Officer
Garry Arasmith Chief Operating Officer
Joanna West EVP, Marketing
Cara Ferraro EVP, Agency
Alyssa Boger EVP, Client Strategy


Alicia Lifrak CFRE EVP, Client Relationships, Agency
Debbie Merlino EVP, Client Relationships, Agency
Liz Murphy EVP, Client Relationships, Agency
Bret Siarkowski SVP, Technology
Dom Spinosa SVP, Chief Creative Officer
Matthew Mielcarek SVP, Analytics & Insights Strategy
Ashleigh Lambert
Ashleigh Lambert VP, Account Management, Agency
Dave Stanton VP, Product
Hilary Garrity VP, Operations, Agency
Kacey Crawford VP, Digital Strategy
Kathi Bahr VP, Creative Services
Kristin Priest VP, Client Strategy
Laura Hinrichsen VP, Advertising
Liz Lowe
Liz Lowe VP, Client Relationships, Agency
Russ Chettiar
Russ Chettiar VP, Client Relationships, Agency
Ryan Carpenter VP, Client Success
Whitney Norman VP, Client Solutions
Lindsey Burkhart
Lindsey Burkhart VP, Human Resources
Joe McLaughlin VP, Analytics & Optimization
Amy Warren AVP, Print Solutions
Jessica Woodard AVP, Client Strategy
Kim Richardson AVP, Client Strategy
Tim Thornburg AVP, Database and Solutions Development


2022 - 2021 Awards


  • Silver w3 Award from the Academy of Interactive and Visual Arts for nonprofit websites 
  • Marketing Campaign Award from PR Daily’s 2021 Nonprofit Communications Awards
  • Visual Storytelling Award from PR Daily’s 2021 Nonprofit Communications Awards
  • Grand Prize: Nonprofit Communications Campaign of the Year from PR Daily’s 2021 Nonprofit Communications Awards

2020 - 2019 Awards


  • Silver w3 Award from the Academy of Interactive and Visual Arts for Association websites 
  • Silver w3 Award from the Academy of Interactive and Visual Arts for nonprofit websites 
  • 2020 Website Webby for Good Nominee


  • Best of Industry for Association Websites WebAward from the Web Marketing Association
  • Silver w3 Award from the Academy of Interactive and Visual Arts for Association for mobile apps 
  • Silver w3 Award from the Academy of Interactive and Visual Arts for Association websites 

Join the Allegiance Group + Pursuant team and do good every day.