Bold New Fundraising Approaches
Education, Strategy & Planning
Using new fundraising strategies for prospecting and portfolio management, plus new tactics to bring those strategies to life.
67% Increase in Response Rate
Copy & Design Refresh Makes a Big Impact
Education, Professional Associations, Direct Mail, Strategy & Planning
Tau Beta Pi reverses declining response rates and revenue in its three annual direct mail campaigns.
Anderson has been better able to effectively connect with its audience and attract more contributions.
Anderson University Partners with Allegiance Group + Pursuant to Broaden Alumni Engagement Strategy
Education, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning
With Allegiance Group + Pursuant’s combination of nonprofit services, Anderson has been better able to effectively connect with its audience and attract the contributions that are so vital to the stability, growth and development of the university.
Name Acquisition Campaign
Education, Analytics & Insights, Digital Marketing
Social media audit and focus groups identify key insights used to develop a data-driven name acquisition campaign for National Math and Science Initiative
Thousands of fans were added to the database along with behavioral information based on how participants interacted with the campaign.
Converting fans into donors for University of Alabama Athletics
Education, Digital Marketing
Turnkey solution leveraged the university’s broad-based national support to drive donors and dollars through an interactive marketing campaign known as Plant Your Flag.
Using Analytics To Maximize Support
Education, Analytics & Insights
Dartmouth College Advancement uses relationship mapping to identify high-potential prospects based on connections to current donors.
300,000 Web Visits
League of Women Voters “She is me”
Education, UX & Visual Design
Allegiance Group + Pursuant helped breathe new life into one of America's most beloved civic organizations with a multi-channel campaign named 'She is me.'
New CMS & site design provides accessible content
Union of Concerned Scientists
Nonprofits, UX & Visual Design, Website Development, Drupal
A long-time client, Union of Concerned Scientists (UCS) came to us for help selecting a new content management system (CMS) and to execute a new site design that presents the content in a way that is accessible and useful to both the layman and the scientific community.