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    Bold New Fundraising Approaches

    Education, Strategy & Planning
    Using new fundraising strategies for prospecting and portfolio management, plus new tactics to bring those strategies to life.
    67% Increase in Response Rate
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    Copy & Design Refresh Makes a Big Impact

    Education, Professional Associations, Direct Mail, Strategy & Planning
    Tau Beta Pi reverses declining response rates and revenue in its three annual direct mail campaigns.
    Anderson has been better able to effectively connect with its audience and attract more contributions.
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    Anderson University Partners with Allegiance Group + Pursuant to Broaden Alumni Engagement Strategy

    Education, Analytics & Insights, Digital Marketing, Direct Mail, Strategy & Planning
    With Allegiance Group + Pursuant’s combination of nonprofit services, Anderson has been better able to effectively connect with its audience and attract the contributions that are so vital to the stability, growth and development of the university.
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    Name Acquisition Campaign

    Education, Analytics & Insights, Digital Marketing
    Social media audit and focus groups identify key insights used to develop a data-driven name acquisition campaign for National Math and Science Initiative
    Thousands of fans were added to the database along with behavioral information based on how participants interacted with the campaign.
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    Converting fans into donors for University of Alabama Athletics

    Education, Digital Marketing
    Turnkey solution leveraged the university’s broad-based national support to drive donors and dollars through an interactive marketing campaign known as Plant Your Flag.
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    Using Analytics To Maximize Support

    Education, Analytics & Insights
    Dartmouth College Advancement uses relationship mapping to identify high-potential prospects based on connections to current donors.
    300,000 Web Visits
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    League of Women Voters “She is me”

    Education, UX & Visual Design
    Allegiance Group + Pursuant helped breathe new life into one of America's most beloved civic organizations with a multi-channel campaign named 'She is me.'
    New CMS & site design provides accessible content
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    Union of Concerned Scientists

    Nonprofits, UX & Visual Design, Website Development, Drupal
    A long-time client, Union of Concerned Scientists (UCS) came to us for help selecting a new content management system (CMS) and to execute a new site design that presents the content in a way that is accessible and useful to both the layman and the scientific community.