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Case Studies

Successful Strategies & Results

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    $37.86 avg. cost per acquisition (151% lower than the industry benchmark)
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    Fulfill Food Bank’s Urgent Response Digital Advertising Campaign: A Guide for Navigating the “Perfect Storm”

    Food Banks, Nonprofits, Analytics & Insights, Digital Marketing, GivingDNA

    Fulfill Food Bank used political affiliation targeting and tailored messaging resulting in its lowest CPA for any paid social campaign, nearly 151% lower than the industry benchmark.
    $461K raised, not including match incentives
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    Targeted Email Campaign Propels Giving Tuesday Returns

    Food Banks, Nonprofits, Digital Marketing, Strategy & Planning

    Allegiance Group's targeted email campaign boosts Giving Tuesday returns.
    200% ROAS in paid search
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    How Georgia Mountain Food Bank Leveraged Digital Outreach to Fuel its Mission

    Food Banks, Analytics & Insights, Digital Marketing, Strategy & Planning, Facebook Ads, Google Ads, Google Analytics

    Discover how Allegiance worked with Georgia Mountain Food Bank to deploy an effective digital outreach campaign — and realize a strongly positive return.
    1,853% ROAS in paid search
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    Philabundance Attracts New and Old Donors Alike Through Effective Digital Outreach

    Food Banks, Digital Marketing, Direct Mail, Strategy & Planning, Facebook Ads, Google Ads, Luminate

    Multi-channel marketing campaign for regional food bank during Year-End achieves high return with the help of paid search and Facebook advertising.
    104% Increase in Donations
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    Georgia Mountain Food Bank

    Food Banks, Strategy & Planning

    With crucial input from Allegiance Group + Pursuant, GMFB realized substantial and speedy improvements in its marketing efforts.
    173% More gifts than in previous year's campaign
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    Chattanooga Area Food Bank

    Food Banks, Direct Mail, Strategy & Planning

    Better campaigns and collateral lead to better results. By implementing improved targeting, content personalization, and improved design, Allegiance Group + Pursuant helped CAFB stand out and appeal more to recipients.