$37.86 avg. cost per acquisition (151% lower than the industry benchmark)
Fulfill Food Bank’s Urgent Response Digital Advertising Campaign: A Guide for Navigating the “Perfect Storm”
Food Banks, Nonprofits, Analytics & Insights, Digital Marketing, GivingDNA
Fulfill Food Bank used political affiliation targeting and tailored messaging resulting in its lowest CPA for any paid social campaign, nearly 151% lower than the industry benchmark.
$461K raised, not including match incentives
Targeted Email Campaign Propels Giving Tuesday Returns
Food Banks, Nonprofits, Digital Marketing, Strategy & Planning
Allegiance Group's targeted email campaign boosts Giving Tuesday returns.
200% ROAS in paid search
How Georgia Mountain Food Bank Leveraged Digital Outreach to Fuel its Mission
Food Banks, Analytics & Insights, Digital Marketing, Strategy & Planning, Facebook Ads, Google Ads, Google Analytics
Discover how Allegiance worked with Georgia Mountain Food Bank to deploy an effective digital outreach campaign — and realize a strongly positive return.
1,853% ROAS in paid search
Philabundance Attracts New and Old Donors Alike Through Effective Digital Outreach
Food Banks, Digital Marketing, Direct Mail, Strategy & Planning, Facebook Ads, Google Ads, Luminate
Multi-channel marketing campaign for regional food bank during Year-End achieves high return with the help of paid search and Facebook advertising.
104% Increase in Donations
Georgia Mountain Food Bank
Food Banks, Strategy & Planning
With crucial input from Allegiance Group + Pursuant, GMFB realized substantial and speedy improvements in its marketing efforts.
173% More gifts than in previous year's campaign
Chattanooga Area Food Bank
Food Banks, Direct Mail, Strategy & Planning
Better campaigns and collateral lead to better results. By implementing improved targeting, content personalization, and improved design, Allegiance Group + Pursuant helped CAFB stand out and appeal more to recipients.