63% Increase in Response Rate
The Importance of the Reply Slip
Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
Small changes to the reply slip result in a big impact for Valley PBS
$140 Overall Average Gift
On-Air Membership Drive Generates 900+ New Donors
Public Media, Strategy & Planning, Public Media CRM, WeDidIt
News Channel Nebraska found themselves in a unique fundraising situation, and turned to Allegiance Group for an end-to-end solution.
1/3+ lapsed ticket buyers reengaged
PBS12 Breaks New Ground!
Arts and Culture, Public Media, Digital Marketing, Direct Mail, Strategy & Planning
PBS12 and Allegiance partner to build a unique multi-channel program that sets the stage for success.
500%+ Increase in new donor count
KING FM Triples Campaign Revenue With This Simple Fix
Arts and Culture, Public Media, Digital Marketing
Data Cleanup and EOY reactivation email campaign yielded outstanding results, significantly outperforming those of the prior year.
130% ROI
Alabama Public Television Outbound Texting Campaign
Public Media, Digital Marketing
Allegiance helps APT add a successful text messaging series to their spring campaign.
32% Increase in acquisition rate
Virginia Public Media
Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
47% Increase in Acquisition Response
Valley PBS
Public Media, Loyalty & Incentives, Loyalty & Incentives Program
Valley PBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always been part of their new member acquisition efforts, but the station was looking for an opportunity to further boost their direct mail acquisition response rate.
130% Increase in page traffic
Austin PBS Giving Day
Public Media, Digital Marketing, Google Ads
KLRU came to Allegiance Group asking for help in making the most of this year’s “Amplify Austin,” a campaign designed to raise the profiles of and drive donations to more than 600 central Texas charities.
Custom list model increased response rate without changing packages or adding to cost.
Iowa Public Television
Public Media, Direct Mail, Strategy & Planning
Allegiance leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.
23% Increase in gross revenue
Nine Network
Public Media, Direct Mail, Strategy & Planning
Dynamic, less aggressive ask beats longtime control and generates more revenue.
190% Average year over year growth rate in new donors
Public Media Facebook Lead Generation
Public Media, Digital Marketing, Strategy & Planning, Facebook Ads
Country Music ads helped drive client calendar year end digital donor growth by nearly 190%!
85% E-Renewal revenue increase
KDFC
Public Media, Digital Marketing, Direct Mail, Strategy & Planning
A program audit resulted in several small but key changes that highlighted a strong case for support and inspired donors to click through and give in a big way.