60% Increase in revenue per member in second year compared to 4-year average.
Direct Mail Newsletter Transformed by Integrated Email
Public Media, Digital Marketing, Direct Mail, Strategy & Planning
Discover how incorporating email into a traditional newsletter program drives a substantial lift in revenue in a surprising way.
77% increased renewal revenue year over year
New Multichannel Fundraising Strategy Yields Big Results
Nonprofits, Professional Associations, Public Media, Digital Marketing, Direct Mail, Strategy & Planning
Learn how Allegiance Group + Pursuant helped Valley PBS get huge results by enhancing their multichannel fundraising.
191% ROI
Alabama Public Television Drives Member Engagement Through SMS
Public Media, Loyalty & Incentives, Strategy & Planning
SMS helps drive donor engagement.
63% Increase in Response Rate
The Importance of the Reply Slip
Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
Small changes to the reply slip result in a big impact for Valley PBS
500%+ Increase in new donor count
Email Reactivation Campaign and Data Cleanup Yields Incredible Results
Arts and Culture, Public Media, Digital Marketing
Data Cleanup and EOY reactivation email campaign yielded outstanding results, significantly outperforming those of the prior year.
130% ROI
Alabama Public Television Outbound Texting Campaign
Public Media, Digital Marketing
Allegiance Group + Pursuant helps APT add a successful text messaging series to their spring campaign.
32% Increase in acquisition rate
VPM
Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
47% Increase in Acquisition Response
Valley PBS
Public Media, Loyalty & Incentives
Valley PBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always been part of their new member acquisition efforts, but the station was looking for an opportunity to further boost their direct mail acquisition response rate.
130% Increase in page traffic
Austin PBS Giving Day
Public Media, Digital Marketing, Google Ads
KLRU came to Allegiance Group + Pursuant asking for help in making the most of this year’s “Amplify Austin,” a campaign designed to raise the profiles of and drive donations to more than 600 central Texas charities.
Custom list model increased response rate without changing packages or adding to cost.
Iowa Public Television
Public Media, Direct Mail, Strategy & Planning
Allegiance Group + Pursuant leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.
190% Average year over year growth rate in new donors
Public Media Facebook Lead Generation
Public Media, Digital Marketing, Strategy & Planning, Facebook Ads
Country Music ads helped drive client calendar year end digital donor growth by nearly 190%!
85% E-Renewal revenue increase
Changes to E-Renewal Series Results in Increased Revenue and Renewal Rate
Public Media, Digital Marketing, Direct Mail, Strategy & Planning
A program audit resulted in several small but key changes that highlighted a strong case for support and inspired donors to click through and give in a big way.