$250,000 in revenue generated from the newsletter
Inside Story, Big Impact: Milwaukee PBS Raises $250K with a 4-Page Newsletter
Nonprofits, Public Media, Direct Mail
A traditional fundraising technique fills the gap in sagging on-air revenues for public television stations and joint licensees.
8,000+ messages sent in 4 hours
Targeted SMS Increases Giving Tuesday Revenue
Nonprofits, Public Media, Digital Marketing
Allegiance Group + Pursuant partnered with WKAR Public Media to implement a peer-to-peer texting campaign, bringing in nearly 20 percent of its total Giving Tuesday goal.
60% Increase in revenue per member in second year compared to 4-year average.
Direct Mail Newsletter Transformed by Integrated Email
Public Media, Digital Marketing, Direct Mail, Strategy & Planning
Discover how incorporating email into a traditional newsletter program drives a substantial lift in revenue in a surprising way.
77% increased renewal revenue year over year
New Multichannel Fundraising Strategy Yields Big Results
Public Media, Digital Marketing, Direct Mail, Strategy & Planning
Learn how Allegiance Group + Pursuant helped Valley PBS get huge results by enhancing their multichannel fundraising.
63% Increase in Response Rate
The Importance of the Reply Slip
Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
Small changes to the reply slip result in a big impact for Valley PBS
32% Increase in acquisition rate
Donor Penetration Analysis Increases Acquisition Response Rate
Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
Custom list model increased response rate without changing packages or adding to cost.
Iowa Public Television
Public Media, Direct Mail, Strategy & Planning
Allegiance Group + Pursuant leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.
51% Increase response rate
Right-Sizing Direct Mail Suppression Pays Off in 2 Big Ways
Public Media, Analytics & Insights, Direct Mail
KCTS 9, a public television station in Seattle, WA, was seeing declining acquisition mail response rates. Allegiance Group + Pursuant set out to find out why and reverse the trend.