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    $140 Overall Average Gift
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    On-Air Membership Drive Generates 900+ New Donors

    Public Media, Strategy & Planning, Public Media CRM, WeDidIt
    News Channel Nebraska found themselves in a unique fundraising situation, and turned to Allegiance Group for an end-to-end solution.
    1/3+ lapsed ticket buyers reengaged
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    PBS12 Breaks New Ground!

    Arts and Culture, Public Media, Digital Marketing, Direct Mail, Strategy & Planning
    PBS12 and Allegiance partner to build a unique multi-channel program that sets the stage for success.
    500%+ Increase in new donor count
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    KING FM Triples Campaign Revenue With This Simple Fix

    Arts and Culture, Public Media, Digital Marketing
    Data Cleanup and EOY reactivation email campaign yielded outstanding results, significantly outperforming those of the prior year.
    130% ROI
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    Alabama Public Television Outbound Texting Campaign

    Public Media, Digital Marketing
    Allegiance helps APT add a successful text messaging series to their spring campaign.
    32% Increase in acquisition rate
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    Virginia Public Media

    Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
    When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
    47% Increase in Acquisition Response
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    Valley PBS

    Public Media, Loyalty & Incentives, Loyalty & Incentives Program
    Valley PBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always been part of their new member acquisition efforts, but the station was looking for an opportunity to further boost their direct mail acquisition response rate.
    130% Increase in page traffic
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    Austin PBS Giving Day

    Public Media, Digital Marketing, Google Ads
    KLRU came to Allegiance Group asking for help in making the most of this year’s “Amplify Austin,” a campaign designed to raise the profiles of and drive donations to more than 600 central Texas charities.
    Custom list model increased response rate without changing packages or adding to cost.
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    Iowa Public Television

    Public Media, Direct Mail, Strategy & Planning
    Allegiance leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.
    23% Increase in gross revenue
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    Nine Network

    Public Media, Direct Mail, Strategy & Planning
    Dynamic, less aggressive ask beats longtime control and generates more revenue.
    190% Average year over year growth rate in new donors
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    Public Media Facebook Lead Generation

    Public Media, Digital Marketing, Strategy & Planning, Facebook Ads
    Country Music ads helped drive client calendar year end digital donor growth by nearly 190%!
    85% E-Renewal revenue increase
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    KDFC

    Public Media, Digital Marketing, Direct Mail, Strategy & Planning
    A program audit resulted in several small but key changes that highlighted a strong case for support and inspired donors to click through and give in a big way.
    78% Gross revenue increase
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    Austin PBS Matching Gift Test

    Public Media, Direct Mail, Strategy & Planning
    Allegiance worked with Austin PBS to design and test a direct mail package to promote and maximize a generous matching gift from a couple of longtime supporters.