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Case Studies

Successful Strategies & Results

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    37% increase in average gift
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    New Partnership & New Approach Boosts GPB’s Renewal

    Nonprofits, Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    A strategic renewal series overhaul and dynamic ask string helped Georgia Public Broadcasting boost both response rate and average gift — with results sustained over time.
    $19k generated through year-end by nearly doubling prospect identification and increasing giving by more than 5x
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    How a Statewide Public Media Television Station Turned Donor Data into a Sustainable Fundraising Strategy with GivingDNA

    Nonprofits, Public Media, Analytics & Insights, GivingDNA

    By leveraging the power of GivingDNA, the public media station transformed its fundraising approach, identifying hidden donor potential, expanding revenue through new giving channels, and laying the groundwork for long-term, sustainable growth.
    $250,000 in revenue generated from the newsletter
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    Inside Story, Big Impact: Milwaukee PBS Raises $250K with a 4-Page Newsletter

    Nonprofits, Public Media, Direct Mail

    A traditional fundraising technique fills the gap in sagging on-air revenues for public television stations and joint licensees.
    8,000+ messages sent in 4 hours
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    Targeted SMS Increases Giving Tuesday Revenue

    Nonprofits, Public Media, Digital Marketing

    Allegiance Group + Pursuant partnered with WKAR Public Media to implement a peer-to-peer texting campaign, bringing in nearly 20 percent of its total Giving Tuesday goal.
    60% Increase in revenue per member in second year compared to 4-year average.
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    Direct Mail Newsletter Transformed by Integrated Email

    Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    Discover how incorporating email into a traditional newsletter program drives a substantial lift in revenue in a surprising way.
    77% increased renewal revenue year over year
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    New Multichannel Fundraising Strategy Yields Big Results

    Public Media, Digital Marketing, Direct Mail, Strategy & Planning

    Learn how Allegiance Group + Pursuant helped Valley PBS get huge results by enhancing their multichannel fundraising.
    63% Increase in Response Rate
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    The Importance of the Reply Slip

    Public Media, Analytics & Insights, Direct Mail, Strategy & Planning

    Small changes to the reply slip result in a big impact for Valley PBS
    32% Increase in acquisition rate
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    Donor Penetration Analysis Increases Acquisition Response Rate

    Public Media, Analytics & Insights, Direct Mail, Strategy & Planning

    When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
    Custom list model increased response rate without changing packages or adding to cost.
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    Iowa Public Television

    Public Media, Direct Mail, Strategy & Planning

    Allegiance Group + Pursuant leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.
    51% Increase response rate
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    Right-Sizing Direct Mail Suppression Pays Off in 2 Big Ways

    Public Media, Analytics & Insights, Direct Mail

    KCTS 9, a public television station in Seattle, WA, was seeing declining acquisition mail response rates. Allegiance Group + Pursuant set out to find out why and reverse the trend.