130% ROI
Alabama Public Television sees a 130% ROI in first Outbound Texting Campaign
Public Media, Digital Marketing
32% Increase in acquisition rate
Virginia Public Media
Public Media, Analytics & Insights, Direct Mail, Strategy & Planning
When it comes to direct mail acquisition, who and where you mail are even more important than what you mail.
47% Increase in Acquisition Response
Valley PBS
Public Media, Loyalty & Incentives, Loyalty & Incentives Program
Valley PBS had been incorporating the MemberCard as a benefit of membership for quite a while. This membership benefit had always been part of their new member acquisition efforts, but the station was looking for an opportunity to further boost their direct mail acquisition response rate.
130% Increase in page traffic
Austin PBS Giving Day
Public Media, Digital Marketing, Google Ads
KLRU came to Allegiance Group asking for help in making the most of this year’s “Amplify Austin,” a campaign designed to raise the profiles of and drive donations to more than 600 central Texas charities.
Custom list model increased response rate without changing packages or adding to cost.
Iowa Public Television
Public Media, Direct Mail, Strategy & Planning
Allegiance leveraged IPTV's actual donor response data and built a list model customized specifically to find prospects most likely to become donors.
23% Increase in gross revenue
Nine Network
Public Media, Direct Mail, Strategy & Planning
Dynamic, less aggressive ask beats longtime control and generates more revenue.
190% Average year over year growth rate in new donors
Public Media Facebook Lead Generation
Public Media, Digital Marketing, Strategy & Planning, Facebook Ads
Country Music ads helped drive client calendar year end digital donor growth by nearly 190%!
85% E-Renewal revenue increase
KDFC
Public Media, Digital Marketing, Direct Mail, Strategy & Planning
78% Gross revenue increase
Austin PBS Matching Gift Test
Public Media, Direct Mail, Strategy & Planning
23% Over the gross revenue goal during pandemic
Iowa Public Radio
Public Media, Direct Mail, Strategy & Planning
IPR's Challenge Match package increased the number of gifts from lapsed donors by 65% compared to the prior year.
51% Increase response rate
KCTS
Public Media, Analytics & Insights, Direct Mail
KCTS 9, a public television station in Seattle, WA, was seeing declining acquisition mail response rates. Allegiance set out to find out why and reverse the trend.