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Case Studies

Successful Strategies & Results

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    690 messages submitted during Mental Health Awareness Month
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    Using Thoughtful Digital Engagement to Drive Stewardship

    Human Services, Nonprofits, Analytics & Insights, Digital Marketing

    AGP partnered with NAMI to design mission-centered digital engagement campaigns that strengthened stewardship, community, and donor connection.
    226% increase in new sustainers YoY
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    Building a Sustainer Community Through a Rebrand Rooted in Legacy

    Human Services, Nonprofits, Strategy & Planning

    AGP helped NAMI rebrand its monthly giving program to “Table of Hope,” strengthening community and driving a 226% increase in new sustainers.
    45% increase in giving
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    A food pantry’s revenue doubled thanks to smart, sustainable mid-level donor program

    Food Banks, Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA

    A metropolitan food pantry facing funding cuts sought to enhance its mid-level donor program to increase revenue and build a sustainable fundraising stream. Using advanced analytics and targeted strategies, the pantry successfully prioritized and engaged key donors, resulting in significant growth and retention improvements.
    $2.61 ROI on their postcard mailer as opposed to their letter package
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    Challenging Direct Mail Best Practices: A Minnesota Zoo Membership Acquisition Case Study

    Nonprofits, Zoos, Direct Mail

    A strategic, multi-channel Google campaign drove critical revenue during the most important CYE in station history.
    $7.82 return on ad spend, nearly 11X times the industry benchmark for public media
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    Public media station crushes paid media ROI benchmarks

    Nonprofits, Public Media, Digital Marketing

    A strategic, multi-channel Google campaign drove critical revenue during the most important CYE in station history.
    70% lift in year-over-year response rate
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    A Smarter Path to Acquisition: How City of Hope Elevated Response, Revenue, and Long-Term Value

    Hospitals & Healthcare, Nonprofits, Direct Mail

    A data-driven acquisition test delivered significant increases in response, average gift, and long-term donor value.
    61.7% YoY increase in new-to-file digital donors
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    Huddle to End Hunger: A Winning Digital Strategy for Food Bank Fundraising

    Food Banks, Nonprofits, Analytics & Insights, Digital Marketing, Strategy & Planning, Website Development

    Discover how Philabundance used a sports-powered, multi-channel digital strategy to ignite fan passion, attract new donors, and drive record-breaking fundraising results in the Huddle to End Hunger campaign.
    3x+ increase in monthly sustainer revenue YoY
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    Doubling Sustainer Growth at the Food Bank of Central & Eastern North Carolina: Smart Segmentation + Urgent Messaging

    Food Banks, Nonprofits, Digital Marketing, GivingDNA

    A rapid-response digital campaign that doubled new monthly donors and tripled monthly revenue year over year for a regional food bank.
    47.4% increase in monthly sustainer revenue YoY
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    Philabundance Drives Sustainer Growth During a Critical Funding Gap

    Food Banks, Nonprofits, Digital Marketing, GivingDNA

    A targeted “Full Plate Society” campaign that tripled monthly donor acquisition year over year.
    8x+ growth in new monthly sustainer revenue YoY
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    Northern Illinois Food Bank Supercharges Sustainer Growth Amid Federal Funding Cuts

    Food Banks, Nonprofits, Digital Marketing, GivingDNA

    A segmented, urgency-driven digital campaign that delivered 6–8x YoY gains in monthly donors and revenue for this regional food bank.
    40% increase in average gift
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    Grambling State University Boosts Alumni Giving with Data-Driven Engagement

    Education, Nonprofits, Analytics & Insights, GivingDNA

    Grambling State University used AGP's GivingDNA platform to reconnect with its alumni and dramatically improve donor engagement.
    43% increase in donors
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    Because of You: How Emotion and Urgency Powered a Record-Breaking Giving Tuesday

    Hospitals & Healthcare, Nonprofits, Digital Marketing, Direct Mail

    City of Hope’s multi-channel campaign used a powerful match and heartfelt storytelling to drive donor engagement and giving.