$37.86 avg. cost per acquisition (151% lower than the industry benchmark)
Fulfill Food Bank’s Urgent Response Digital Advertising Campaign: A Guide for Navigating the “Perfect Storm”
Food Banks, Nonprofits, Analytics & Insights, Digital Marketing, GivingDNA
Fulfill Food Bank used political affiliation targeting and tailored messaging resulting in its lowest CPA for any paid social campaign, nearly 151% lower than the industry benchmark.
0.76% response rate (up from 0.4%)
Optimizing New Donor Experience and Strategy to Drive Sustainable Growth
Human Services, Nonprofits, Analytics & Insights, Strategy & Planning
AGP optimized NAMI’s acquisition strategy and donor experience to drive multi-gift stewardship and sustainable growth.
$250,000 in revenue generated from the newsletter
Inside Story, Big Impact: Milwaukee PBS Raises $250K with a 4-Page Newsletter
Nonprofits, Public Media, Direct Mail
A traditional fundraising technique fills the gap in sagging on-air revenues for public television stations and joint licensees.
55% increase in qualified planned donor leads
GivingDNA Dramatically Increases Qualified Leads
Human Services, Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA
National Alliance of Mental Illness generated $17,000 in direct response revenue, from mail alone, by targeting and segmenting their donors.
8,000+ messages sent in 4 hours
Targeted SMS Increases Giving Tuesday Revenue
Nonprofits, Public Media, Digital Marketing
Allegiance Group + Pursuant partnered with WKAR Public Media to implement a peer-to-peer texting campaign, bringing in nearly 20 percent of its total Giving Tuesday goal.
$461K raised, not including match incentives
Targeted Email Campaign Propels Giving Tuesday Returns
Food Banks, Nonprofits, Digital Marketing, Strategy & Planning
Allegiance Group's targeted email campaign boosts Giving Tuesday returns.