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Case Studies

Successful Strategies & Results

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    185% ROI
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    Attracting Mid-Level and Major Donors During the Pandemic

    Arts and Culture, Direct Mail
    Brand-new Leadership Annual Giving direct mail appeal sees a 185% return on investment for the Free Library of Philadelphia Foundation.
    100% Increase in Response Rates
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    The Free Library Answers: How Much Acquisition Should They Mail?

    Arts and Culture, Direct Mail
    Data-driven decisions help the Free Library maintain new donor growth while reducing the cost of direct mail acquisition.
    1/3+ lapsed ticket buyers reengaged
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    PBS12 Breaks New Ground!

    Arts and Culture, Public Media, Digital Marketing, Direct Mail, Strategy & Planning
    PBS12 and Allegiance partner to build a unique multi-channel program that sets the stage for success.
    500%+ Increase in new donor count
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    KING FM Triples Campaign Revenue With This Simple Fix

    Arts and Culture, Public Media, Digital Marketing
    Data Cleanup and EOY reactivation email campaign yielded outstanding results, significantly outperforming those of the prior year.