Houston SPCA Acquisition Campaign engages more donors who have an affinity for the organization’s mission.
552%
increase in response rate
20%
of mail file received calendar
455%
increase in gross revenue YOY
The Challenge
With acquisition declining year-over-year, Houston SPCA sought to increase response rates and generate deeper engagement by testing new premiums in their September acquisition campaign.
The Solution
Appealing to donors through mission-based imagery and deeper descriptions that strengthen appreciation for Houston SPCA’s impact on the animals it serves, AGP tested a calendar premium with enhanced storytelling against a notepad control premium.
The Results
Houston SPCA saw year-over-year increases in both the response rate (552.7%) and gross revenue (455.7%). These results, coupled with the insights that drove them, equipped Houston SPCA to accelerate growth using an acquisition model that engages more donors who have an affinity for the organization’s mission.
The Houston SPCA continues to grow in our service to the community year over year. From disaster response, to companion animal, equine, farm animals, and wildlife, we are hands on every single day saving lives. To continue to expand our program impact, serve more animals, and ensure we have the resources we needed, we sought an agency that had the same passion and commitment to excellence that we have. AGP has been a partner in all aspects of our development growth in the past two years. From building stronger acquisition strategies to putting infrastructure around mid-level giving, we had a lot of priorities and AGP proved their skills in analytics, creativity, and commitment early on in the journey!
Jo Sullivan
Chief Community And Development Officer, Houston SPCA
