The Podcast for Nonprofits

Listen in on conversations with forward-thinking fundraisers working to change the world through great causes. Along the way you’ll learn tips and tricks for creating strategies that deliver on increased revenue and transformational donor connection. New episodes released weekly to semi-monthly.

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Most Recent Episode

Beyond Either/Or: Creating Cohesive Donor Journeys Across Channels

Many nonprofits focus only on digital or direct mail, but you don’t have to choose — nor should you. Donors crave cohesive, consistent experiences across multiple touchpoints, and getting your digital and direct mail efforts in sync can help you deliver. 

In this episode of the Go Beyond Fundraising podcast, we’re talking with David Sacchetti, AVP of Client Strategy, about how a direct mail strategy backed by a complementary digital campaign can help solve the myriad challenges today’s fundraisers face. No matter where you are with each channel, David offers actionable advice for leveling up. 

We discuss the importance of storytelling across channels to guide donors toward giving, with David sharing the digital trends that fit perfectly into a direct mail–first campaign. We also cover why your fundraising and marketing teams must work together to ensure brand impressions become donations.