The Podcast for Nonprofits
Listen in on conversations with forward-thinking fundraisers working to change the world through great causes. Along the way you’ll learn tips and tricks for creating strategies that deliver on increased revenue and transformational donor connection. New episodes released weekly to semi-monthly.
Most Recent Episode
Matching Gifts, Maximized: Uncovering Year-Round Potential to Drive Donations
End-of-year giving is officially wrapped! You may have planned a matching gift campaign to finish the year strong, but promoting matching gifts throughout the year can boost both giving frequency and amount.
In this Go Beyond Fundraising podcast episode, we talk with Amelia Baumann, Partnership Success Specialist at Double the Donation, about the crucial importance of ensuring donors know if their employers offer a matching gift program. Need proof? About 84% of donors are more likely to give if they see a match is offered, and 70% more donors respond to fundraising appeals that mention matching.
We discuss the many benefits matching gifts can bring your organization. We’ll also share best practices to help you maximize awareness of this strategy. With more visibility, your donors can double or triple their gift — and your impact — at no extra cost to them.