The Podcast for Nonprofits
Listen in on conversations with forward-thinking fundraisers working to change the world through great causes. Along the way you’ll learn tips and tricks for creating strategies that deliver on increased revenue and transformational donor connection. New episodes released weekly to semi-monthly.
Most Recent Episode
Warm Up Year-End Prospects with a Year-Round Ad Spend
Many nonprofits tend to focus their ad dollars at the crucial end of the year when people are naturally more inclined to give. However, spreading your advertising budget across the year can set your year-end campaign up for optimal success.
In this episode of the Go Beyond Fundraising podcast, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of focusing solely on year-end advertising — and why a year-round ad strategy may be more effective. By hooking a prospect early, you can spend weeks or even months sharing your story with them. Then, when you ask for support at year-end, they’ll be more likely to act.
Our experts also share how a year-round ad spend can help you generate more leads and build your list. They wrap up with quick tips for navigating the presidential election. Listen now: <<link>>