Digital Advertising During a Global Crisis
A lot has changed. But digital advertisers must carry on, raising money and building supporter lists to meet mission goals. We must accommodate changes in user behavior during COVID, such as the increase in mobile and social platform usage, lower CPMs, and more. Our campaigns need to be “sensitive” to our new and fast-changing world. And, then, we need to factor in the election.
It’s a lot. But, we’ve got you covered. We’ll share best practices, tips, and new opportunities that will keep your ad campaigns on strategy and, potentially, push you in a new direction. We’ll walk through some successful nonprofit ad campaigns and talk about approaches and strategies that made them work. And, we’ll even share tips for how to work successfully from home!