Embracing Relationship Fundraising: A Path to Sustainable Philanthropy
The fundraising world has changed — have your strategies?
In the last decade, we’ve experienced seismic shifts: a global pandemic, technological breakthroughs, economic uncertainty, and more. While so much has evolved, one thing remains timeless: the power of meaningful donor relationships.
Relationship fundraising is not just relevant — it’s essential.
In 2015, Allegiance Group + Pursuant, Rogare (the fundraising think tank at Plymouth University), Dr. Adrian Sargeant, and Bloomerang joined forces to deeply examine the theory and practice of relationship fundraising. The result? Groundbreaking insights that shaped how nonprofits approach donor engagement.
Now, we’ve revisited and refreshed this research for today’s fundraising challenges.
What’s inside this updated guide:
- Why relationship fundraising is the key to sustainable growth
- What makes it so effective for building donor loyalty and trust
- How to implement relationship fundraising strategies in your organization
As nonprofits face increasing competition and donor expectations, moving beyond transactional approaches to foster genuine, long-term connections has never been more important.
This is your guide to creating a lasting impact with your supporters. Take the first step toward a future where your donors feel valued, connected, and inspired to sustain your mission for years to come.