Google’s research tells us we have less than 4 seconds to load your web content before you start experiencing significant bounce rates. Ensuring your site performs at a high level is crucial to delivering a good user experience — and bolstering conversion rates.

Metrics such as the Core Web Vitals can help you measure how your site is doing. They can tell how fast your content is loading and how users perceive content loading on their screens.

Learn about various free and paid tools to test and measure these metrics, as well as ways to improve your site’s performance.

We walk through a few ways to test your website and review what metrics you should pay attention to and what they mean. Finally, we review test results and spotlight actionable ways to improve site performance.

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