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    Article

    Key nonprofit marketing channels: Guidance for 2022 and beyond

    Nonprofits, Digital Marketing, Direct Mail, Strategy & Planning
    Developing a nonprofit marketing strategy for 2022 and beyond starts with understanding key channels and trends. Learn more here.
    Article

    Year-End Fundraising Using Donald Miller’s StoryBrand Framework

    Nonprofits, Strategy & Planning
    How to use the StoryBrand Framework to your fundraising strategies to provides a clear path for developing a successful year-end appeal.
    Article
    image representing loyalty

    Donor Loyalty Best Practices

    Strategy & Planning, Loyalty & Incentives Program
    Article

    The Ultimate Guide to Year-End Fundraising for Nonprofits | Analyze & Take the Next Steps

    Nonprofits, Analytics & Insights, Strategy & Planning, GivingDNA
    Evaluate your year-end fundraising results based on metrics such as targeted revenue, number of new donors, etc. Then develop a plan to convert year-end donors into lifelong supporters.
    Article

    The Ultimate Guide to Year-End Fundraising for Nonprofits | Evaluating and Planning

    Nonprofits, Strategy & Planning
    Whether your nonprofit has a tried-and-true process or whether you’re just beginning to think about your year-end fundraising, there’s something here for everyone, with tips and tricks for organizations large and small, established or newly minted.
    Article

    The Ultimate Guide to Year-End Fundraising for Nonprofits | Digital Execution

    Nonprofits, Digital Marketing
    Stoke excitement and awareness leading up to your year-end fundraising campaign via social media, blog posts, and other digital channels.
    Article

    Apple Privacy Changes Will Cloud Email Open Rates

    Nonprofits, Professional Associations, Digital Marketing
    Apple recently announced that its upcoming release of iOS 15 will include a number of privacy-related changes designed to give users greater control over their personal information that is shared with third parties.
    Article
    man drawing email automation series on a board

    6 Email Automations That Drive Revenue

    Nonprofits, Professional Associations, Digital Marketing
    Good marketing is having the right message, for the right people at the right time. Email automation does just that by sending emails based on user behavior.
    Article
    Google homepage

    Google Page Experience Update: Is Your Site Ready?

    Digital Marketing, Website Development
    Starting in mid-June 2021, Google will begin the gradual rollout of a new page experience update that could impact how your website is ranked in Google’s search algorithm.
    Article

    4 Ways Technology Can Improve Donor Relations

    Nonprofits, Strategy & Planning
    Leveraging technology for fundraising makes face-to-face donor engagement an affordable approach to effectively build donor relationships.
    Article
    illustration of digital ads

    Update on Early 2021 Facebook Ad Changes

    Digital Marketing, Google Ads
    GDPR and CCPA are set to become the standard -- rather than the outliers -- and ad measurement is going to become more difficult.
    Article

    How to conduct a T-test to test statistical significance of average gift

    Analytics & Insights, Digital Marketing
    So, you’ve just run a test to try to improve average order size or average gift. Now you need to see if you results are statistically significant.